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This was very interesting. I have never taken an marketing class before, so most of this info was new to me.

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This was very interesting. I have never taken an marketing class before, so most of this info was new to me.

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- What is the single most important thing you want your customers to know about you? Make that your tagline, or the headline on your homepage, or even your hashtag in social media. Then give them the reasons why they should believe it, across your owned media platforms.

- This first and last thing to remember about advertising is that you're not competing with just your competitors for your customers' attention. You're competing with everything for your customers' attention: their boss, their kids, their music, their friends, their daydreams and of course the messages from every other company within their sphere.

Be a student every day, and at the very minimum, deconstruct the advertising you see around you. But more importantly, studying what works and what doesn't.

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It doesn't matter how good your product or your message is, if your marketing is bad all the consumer sees is BAD.

Do your research~ narrow down your audience and know your competition.

To evaluate partners: commitment, cost,  body of work

Google Plus is great!

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Design briefs are essential to any project. To lay out what you are going to do and who you are doing it for gives the project life and purpose. You have to determine the audience and the competition to make a successful design campaign. It also had good tips on research which also helps a lot with developing a brand.

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I think design briefs are key in advertising and marketing. A design brief is a foundation to any sold marketing strategy. It helps define your project and piece it out in steps to reach a specific or correct type of audience.

I think knowing your audience is vital.  If you target to the wrong audience then your sales will reflect it.

I also believe knowing your competition will ultimately give you a idea of what works and doesn't work.

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I didn’t know that you can use google plus and google to change search results on google. I thought that was interesting I never really gave it much though before.
It seems like it would be good to have PR for a company by doing an interview for a news organization. I could also see how that could turn into a bad thing if the person is not trained properly to answer the questions.
I could relate to how you need to claim a business name. I had to claim a set of names for social media sites and a signature for my artwork so that they could all be searchable and be found .

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I enjoyed the SMART tactic, as I often have trouble with this. I get overwhelmed from too many big projects in a short matter of time.

Advertising in the right locations was an eye opener as well. When I first learned about advertising I thought the more coverage the better but if you are advertising braces to a guy with dentures you probably aren't going to sell many.

As a whole this video was enlightening as a refresher to a lot I have learned in a previous marketing course. Even though some things I have already learned, I learned that every once in a while you need a refresher like this one.

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When crafting your message, it's extremely important to make sure that your visual design and images used flow together and make sense.

While writing your short and sweet brief, what you're selling and why you're selling it should be included as well as a primary objective. Making sure your potential customers know what your goal is is important, but being persuasive is even more important.

You are competing with everything that catches your customers attention. So mapping competitors is a must. Tracking what your competitors are saying (using moat.com) and seeing what they're doing (using similarweb.com) is an excellent way to stay up-to-date with who could be taking your potential customers!

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I liked how this speaker presented the information in this video series. Even though I had already heard some of this info before, I liked listening to how she explained things.

I liked the SMART criteria for dealing with and setting objectives. Specific, Measurable, Attainable, Relevant, and Timely.

One of the most important things she talked about was a brand's digital media presence. She noted that just being on the most popular sites was not enough. You need to be where your customers are, as well.

Something that the speaker repeats throughout the series is that a company's website is their digital home base or store front so it needs to be perfect.

Buying search terms is a way to get more results to show for your page when people search the internet.

I also found the speaker's tips on evaluating creative partners helpful. Know what kind of commitment they can make to your project, that their work is relevant to what you need them to do, and that their cost is in-line with what they will be committing.

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A lot of the info presented in this Lynda series I have previously learned in my marketing classes but I found the following to be points of interest:

Being where your audience is:  Making sure you’re advertising in the right locations and outlets for your target audience versus just placing advertisements everywhere and anywhere is so important.

Digital Presence:
This section as a whole was interesting to me because one job I am potentially interested in pursuing is designing advertising and media for a company’s online platform.

Research and Strategy:
I found it interesting how the way companies A/B their research has changed with advances in technology and become easier to hit your target audience and make sure you’re advertising to them in the right way.