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I think it was a bit of a risk because they could lose customers.
2. I still think it would be successful ad wise because it could still intrigue consumers.

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yes it was a risk , but i think it will pay off, especially since it promotes empowerment of mothers around the world

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1. While there is a slight risk with every ad campaign a company releases, I don't think this was a huge risk for Yoplait. This is because the yogurt is typically marketed towards moms and children so most of the consumers relate to the advertisement. It also related to a large number of consumers because of the variety of moms they featured.
2. I don't think it would be as successful today because of the latest trend of the health-conscious consumer.

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1. I don't think it was a risk for them. In all honesty, I think anything to get them more publicity would help. They're a very meh company.
2. I think it would still be popular because people now like bold more. Everyone get's offended but I don't see much room for where someone could take offense other than people being annoying about breastfeeding.

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1. yes, I believe that there is always a small risk involved when talking about something political
2. I think it would still be a successful add but not as successful today considering all of the different yogurt variations with milk substitutes (coconut milk, dairy-free  options).

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1. I think there was a risk at the time for yplait to make this campaign because everyone was controversial about what mothers should do when raising their children.
2. I believe the campaign would be even more successful today because we are more surrounded by judgement in everyday aspects and people are more likely to stand up for what they believe in, and a company sticking up for individuals to make there own decisions would resonant well with their consumers

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1. No I don’t think it is risky for Yoplait
2. Yes,

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1. Yes it was a risk because of consumer views of the subject and Yoplait can potentially lose consumers due to the campaign.
2.

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1. For 2017, I don't think it would have been as much of a risk. They were able to show all aspects of being a mom in a realistic, light-hearted way.
2. It would be riskier for Yoplait today because they made it all about being a mom and in today's world some single dads would probably get offended. They also specify that they weren't cage free and those who are very opinionated on that topic would probably make a big deal of it.

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1. I think that Yoplait's Mom On campaign was risky for the brand because it was touching on a controversial issue that could result in the loss of customers.
2. I think it could be successful today because a lot of people are still talking about mom shaming and it is trending. However, a lot of people now are focused on healthy foods.

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I think people are still worried about their kids eating healthy. In todays world this probably would not be as affective of a campaign because parents do not want to be told their a bad parent moms should be able to drink wine and not get ashamed for it. But they should make it more healthy and have less sugar

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Yes I think it was a risk but a good one to take. A lot of moms are worried about cage free products now a days but there is still a big group of moms that like easiness and like to find products that there kids will actually enjoy because most kids are very pick eaters

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1. There was a slight risk as with any politically or identity-charged campaign but since it was marketed towards women and moms, they would be on board with the message in my eyes.
2. It would be as successful because people are more geared to those type of big message campaigns are used to it.

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1. I think this was a risk because it was showing a different side of the company and putting a focus one specific gender
2. Personally, with the society we live in right now I do believe this would be a successful ad due to the health conscious consumer because this is a hot trend cu

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1. I don't think it was a risk for yoplait because their target consumer is towards that demographic.
2. I think it wouldn't be as successful since more people are becoming more health conscious.

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1. Yes because they're a yogurt company so it is kind of weird to create a campaign based on Moms.
2. No because people today are more worried about what goes in their bodies

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1. I don't think the mom on campaign was too big of a risk because they are targeting their ideal consumer and trying to create a campaign moms can relate to
2. I don't think it would be as successful today as moms are more concerned about the health benefits