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Main colours are the three primary colours (Red, Blue and Yellow) but pastel(?)

https://www.youtube.com/watch?v=x8N5X-2xAbg

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Storyboard
Moodboard and colour scheme
Image/ video references
Styleframes
Filming

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Minimalistic and simple, supported by graphical elements?

Video ref: https://www.youtube.com/watch?v=XW0brheXOPo
https://www.youtube.com/watch?v=My4j3vgFxbE
https://www.youtube.com/watch?v=Frs7j21R4Cc

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-Menstruation is simple- why overcomplicate it?
-It's normal, it's simple [X}
-It's simple- why overcomplicate it?

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Menstruation is so simple- why're we overcomplicating it?

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Loneliness, resilience, embracing

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A groundbreaking campaign about destigmatizing menstruation that won multiple awards

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Dark, but with neutral and accented tones with red as the primary colour

To push the loneliness and hardship the person feels

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-Is this a taboo/ awkward thing to talk about? If so, why?
-What do they know about mensuration
-Do you think it's okay for this stigma to still be around, despite our modern age?
-Discrimination in the workforce- do you know that it's currently occurring?
-What did you learn about in sex-ed (specifically menstrual health)
-What did your parents/ guardians teach you about menstrual health?
-Have you ever been ostracised due to your mensturation?
-Education of sex ed in your country [please state your country]

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-Promoting a movement/ campaign for people to take action (that periods are normal and daily part of life/ educate people on periods)
-Focus on the social stigma and taboo on menstruation (educational and thought provoking campaigns)
-Asking questions (Eg buying pads vs diapers/ condoms- why do they not want to buy pads?

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-Show the pain of fighting mensuration- the pain they have to go through once a month
-Representation of the fight between a woman and her period (How painful it is, but yet no one knows)

Setting:
A shady boxing ring, signboards stating the different months instead of rounds (eg Month 1 instead of round 1)

Fighting an unknown entity (menstruation)
Girl holding mom's hand, but she shoves the child into the boxing ring and locks the grate

Style:
Start and the end are film- the internal battle is illustrated
-Start is a child and the end is a woman
-Cuts to the calendar showing the years/ months she's grown
Similar to Matt's autism video- flat and fluid (experiment between a spacious/ busy arena [illustration])

Submission:
Max 2 min video with supporting jpegs (posters of her at different ages/ periods of time)

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Erecting a statue of a pad [Chloe+Amila]

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Erecting a statue of a pad [Chloe+Amila]

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-Promoting awareness of periods
- Bringing more positivity - Telling all menstruators that periods are not disgusting but a way of life and good for health.
-  Using somebody holding a bucket of red liquid as symbolism that periods are a way of life and they are a natural process.

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-Have a huge pad on the streets but only the exposed part of it is white
-Brushes etc given to people to draw on it, but the only colour available is red
-At the end of the campaign, it's opened up and revealed to be a pad
-Message is that everyone should be okay with periods

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-People who don't know or can't understand probably won't accept it if it comes from someone who isn't close to them
-Makes it easier for people to understand + more likely to accept it
-Campaign for people who are menstruating to speak up about their periods

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-The most popular movie that no one talks about
-Promoting a hit movie that no one actually knows about
-Having trailers and posters to promote it
-Coming to a vagina near you!

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-Males mensturate
-(Workplace) discrimination
-The difficulty of mensturation
(Eg how sudden it is, cramps, mood swings, hinderance to daily activities, discrimination and jokes about being cranky)

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1- Thinking that talking about it is [wrong/ awkward/ uncomfortable]
2- Menstruation- coming to a vagina near you
3- Menstruation-  The Underground Fight
4- Menstruation-  Fight of the Month
5- Menstruation-  Flow/Wave of Struggle
6- Menstruation-  Bloody Feelings
7- That time of the month when masturbation gets better

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1- People don't talk/ know about periods, therefore people see it as a taboo that shouldn't be talked about
2- Everyone knows about it, but no one understands it
3- People don't understand it because you don't talk about it

[Chosen insight]
Everyone knows, but no one knows

(Periods are a known thing, but no one knows when someone is on their period)

(Periods are a known thing but no one understands the struggle of it)

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-Why is it a disgusting topic (to talk about?)
-Why's it awkward to talk about to certain people (parents/ older gen/ males)
-But it should be easy to talk about- like saying "I need to take shit"

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Changing the mindset of people who think that periods are dirty

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Changing the mindset of people who think that periods are dirty

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-It's natural; people shouldn't discriminate and make it into something that isn't
-It's a basic body function that many people experience