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This promotional video is set in the 1940’s  - 1950’s when home appliances, especially the conventional oven was introduced better each time a new one came out. My video will be set in black and white with someone pulling their ready to cut roast out of the oven and trying to cut the perfect slices of meat.

We’ve all seen those cheesy, over dramatized home shopping commercials, and I want this person cutting the roast in a very similar way without it being too corny.

We start with a neighbourhood gathering for the Sunday afternoon roast. This person is being watched by their neighbours or friends (Betsy and Martha) who are judging them while looking out the window over to the difficult cutting process.  They say to each other “Look at poor Gladys over there will you, Betsy. Cutting her meat with that terribly blunt knife” A voice over will be heard saying “You work hard all day for your boss just to put food on the table. Why come home and work harder to put that food in your mouth?” Martha continues to say “My, she should have already installed the Lazy-laser like I have”

The voice over is then heard saying “We've taken the stress out of your daily life, combined it with advanced space technology and brought it home for you and your family to enjoy! Don't be lazy. Let Lazy-Laser be lazy for you!”

In the current world we live in, judging everything and everyone seems to be embedded and this is where the audience of all types will be fixed on what is happening in the video. They will want to know the outcome of the judgement, and hope they don’t fall into the same category as Gladys.

The camera will then cut to a perfectly cut roast presented so neat and tidy on a plate that Martha had her oven prepare for her earlier. Betsy admires the perfectly sliced meat as Martha boastingly smiles back at her. The camera will then cut to the face of the oven and see laser beams moving around through the glass door of the oven. This is where everyone will get an idea of how it works.

When the meat is finally cooked and cut perfectly, Martha and Betsy are seen walking over to Gladys’ house and presenting the roast to everybody’s envy, all while Gladys is still cutting away but this time in jealousy and embarrassment.

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Attention: I will grab my audiences attention with somebody so desperately trying to cut a roast with the cliché comical actions of the late night home shopping acting, and it all just ends in disaster. Then introducing another calm, collected and smiling character who has just had her roast custom cut by the laser cutting oven. Then comparing their easy lifestyle to the challenging one of someone who does not have this product.

Interest: I am going to make this completely relatable to everyone who has to prepare a meal for the family. Socially speaking, the females have statistically been the ones more prominent in this area in the yester years, and that's where me setting it back in the 40's and 50's, everyone will be able to relate. Given how far we have come since those days, both men and women share the cooking and prepare the family meals, so this product is going to grab the interest of almost everyone.

Desire: The desire of my targeted audience would start off light hearted. They can all relate to the complications they have had in the past with family BBQ's, burnt roasts in the oven, arguments and Christmas and family gatherings. The desire to want this product will be to make their life a lot easier. My competitive audience will want to upstage their friends and family and show off at functions. My non competitive audience will want the product for access of ease. They will see it's just an oven but the advantage of having it cut the meat for you will win them over.

Action: After the viewers have seen the promotional video, they will all want to get online just to research it and see any videos of it in action. They will read all about the reviews of anybody else that have bought one. They will share the video or the product details with their friends and simply must go into the nearest store to at least have a look at it and investigate it even further.

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I have chosen the grayscale/black & white theme. I want to keep the visuals nostalgic and everyone who views it, will instantly know what era it is set in. I originally wanted to have this video in colour but the resources would be extremely difficult to find in the typical pastel colours I intended on using. Besides, colour TV was only just being introduced around 1950 and was not a common household item.

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Because I am promoting an oven, I have chosen "DS-DIGITAL" that resembles the LCD display of most ovens and microwaves. Already, the viewer has a connection to this type of font. It also makes it look more space-age and advanced which is what my chosen product is all about.
With the sub headings and main text, I have chosen to use "Agency FB". I want to keep everything below the headings sleek and simple, and easy to read with partnering text.

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Before the viewers see my video of the product, they won't feel that interested because to them, it's just another oven... who cares. There's too many home appliance commercials these days for people to really be interested in watching yet another one.
I am going to focus more on the humorous tone of advertising with a backhanded compliment. I want the viewers to feel entertained and connected because they can all relate to it because they don't have this product. People will smile after watching my promotional video and possibly have a giggle.
I want people to feel happy and feel good after watching it. I want them to feel the need to get online and research my Lazy-Laser and send the videos to friends and share it on social media, not just for the product but for the humorous way it was presented.

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I want the feel to be nostalgic, set in the 1940's or 1950s. I want people to feel entertained by what they see and hear. Initial intrigued thoughts will come from the viewers because seeing something set in that era but have relevance in the millennium will have their brains questioning how this product is being advertised. Back in the 40's and 50's, household appliances were booming and becoming more advanced. I want the viewers to feel the same, and how it was for our grandparents when we see technology advance.
I want to make people feel lazy for not having this latest feature in their home. For instance, a V.O will state toward the end "We work all day. Why come home and work more? Don't be like Gladys, let laser-cut do it for you". Making people feel targeted in a negative way but needing "to keep up with the Jones'" attitude.

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Attention - I intend on getting the attention from my targeted audience, by having it in black and white and setting it in the 1940's and 1950's. Being very basic in my scenery and simple in dialog, I want people to focus on my product and what the characters or narrated voice is saying.
In this day in age, people are very judgemental and care more bout what other people are doing or have, and I want my audience to feel as though they are watching some sort of reality segment. A character will be judging their neighbour on how they are manually cutting a roast and commenting about it. I want the audience to feel like the neighbour. They're being judged for not having the Lazy-Laser.

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Vintage Fanatic, 1956 Frigidaire Refrigerator ice box Commercial, video, YouTube, May 19 2013, viewed January 14 2021,
https://youtu.be/hnfWkB60WRE

This kind of commercial inspired my design style of my product. The black and white, nostalgic theme. It advertised innovative designs to appeal to everybody in that era.
It did go for too long, too much detail and unnecessary footage for most of it.
I will be short, to the point but try to achieve the same feel.

Brava, Welcome to the Brava oven, video, YouTube, July 10 2018, viewed January 18 2021
https://www.youtube.com/watch?v=4dxuOiDxi6M

I love how this commercial has included the family. It talks about how innovative their product is, and it makes life so much easier with having one. It takes up next to no room, and it explains how it works and how easy it is to use.
I will steer away from going into too much detail, and don't want to be ultra modern in my product. I want the ultra modern abilities but with a nostalgic feel. I'm still aiming for my product to be based in the 40s but with futuristic features.

EastCoastAppliances, In the refrigerator long funny ad, video, YouTube, October 21 2011, viewed March 26 2021
https://www.youtube.com/watch?v=mDauGPrm9mw
A great style commercial with a dash of humour. Very clear visual of the new appliances bought. There were no details on the appliances themselves as it's advertising a business. The humour of him in the fridge giving her a backhanded compliment is exactly how I want to promote my product. I want my audience to feel great about what they already have but let them know they could be so much better. Better than their competitive friend.

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Weinberger, Marc G & Gulas, Charles S 2019, ‘You must be joking: an introduction to the special issue on the use of humour in advertising’, International Journal of Advertising, vol. 38, no. 7, pp. 909–910.
"This paper provides an overview of the complexity of humour. It also provides an introduction to the Special Issue on the use of humour in advertising".

This article talks about the affects humour has in advertising, and the ability to elevate moods and positive health benefits. It also talks about how it can affect in a negative way, depending on what the viewer perceives, their sex, race etc.
I want to introduce light humour into my product, slightly belittling them for choosing the more commonly practiced methods in their cooking routine, and asking why they haven't already bought this new product. I have to be very careful on how I deliver this, keeping it very basic, with a message but funny.
I've chosen the 40s era, as I feel I can base a lot of ideas from the forms of advertising

Zhong Jie & Li Jingjian 2020, Single-cutting-tool machining device based on laser cutting technology.
"The utility model provides a single-cutting-tool machining device based on the laser cutting technology, and belongs to the technical field of laser cutting..."

This article talks about a utility model that can cut through various metals in multiple directions to enhance work efficiency on a targeted product to be cut.
My idea is not for cutting metals but the product itself, has advanced sensors that measures the size and shape of the food and cuts it to your programmed settings. This article really resonates, as it's selling the idea of how advanced and precise it really is. And that's exactly what my Lazy-laser oven is.

Harris, Howell J 2008, ‘Inventing the U.S. Stove Industry, c.1815–1875: Making and Selling the First Universal Consumer Durable’, Business History Review, vol. 82, no. 4, pp. 701–733.
"This article examines the emergence of the American stove industry, detailing the complex interactions among changes in the product, the organization of..."

This article talks about the complex changes in household ovens, and how it became one of the most considerably innovative areas in marketing. It details the outlines of organization and the production, and how to sell these products to it's consumers. Especially during the war era.
I want my promotional video to be set around this era, where people were more engaged with new ideas, new appliances and an independent way of living. There was so much happening in the world post WWII; The manufacturing industry was booming and people were house proud. If my Lazy-Laser was manufactured during this time, I know the appliance marketing industry would have adopted my product and sold it to every household.

Vintage Fanatic, 1956 Frigidaire Refrigerator ice box Commercial, video, YouTube, May 19 2013, viewed January 14 2021,
https://youtu.be/hnfWkB60WRE

This kind of commercial inspired my design style of my product. The black and white, nostalgic theme. It advertised innovative designs to appeal to everybody in that era.
It did go for too long, too much detail and unnecessary footage for most of it.
I will be short, to the point but try to achieve the same feel.

Brava, Welcome to the Brava oven, video, YouTube, July 10 2018, viewed January 18 2021
https://www.youtube.com/watch?v=4dxuOiDxi6M

I love how this commercial has included the family. It talks about how innovative their product is, and it makes life so much easier with having one. It takes up next to no room, and it explains how it works and how easy it is to use.
I will steer away from going into too much detail, and don't want to be ultra modern in my product. I want the ultra modern abilities but with a nostalgic feel. I'm still aiming for my product to be based in the 40s but with futuristic features.

EastCoastAppliances, In the refrigerator long funny ad, video, YouTube, October 21 2011, viewed March 26 2021
https://www.youtube.com/watch?v=mDauGPrm9mw
A great style commercial with a dash of humour. Very clear visual of the new appliances bought. There were no details on the appliances themselves as it's advertising a business. The humour of him in the fridge giving her a backhanded compliment is exactly how I want to promote my product. I want my audience to feel great about what they already have but let them know they could be so much better. Better than their competitive friend.

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After having a few ideas i wanted to focus on, I decided to go with number 13. An oven that uses sensors and laser technology to cut your meat for you after it's cooked.
I want people to get the message of needing this Lazy-Laser oven in their house to save time on preparing a meal, and spend more time enjoying the meal with friends and family. And to also be better than their friends for having one.

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My targeted audience would be people in the average age of 25 35 years old, both male and female. These age ranges typically have children, work full time and have less time and motivation into preparing a meal for the family.
My targeted audience will then stem from the closeted competitive friends of these families who will rush to buy one before they do.
The age ranges 50 years and above, more-so in the female group, will be drawn to it because they've come to a point where they've spent enough time worrying about the domestic house duties and want more time to focus on themselves and want things to be easier.

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I am pretty confused... I have a few ideas.
I'm trying to think of the final product without any research. typical me!

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1. Shoes that measure your foots temperature, and turns on warming pads.
2. Turn off "the regret" button
3. My own podcast "Off The spectrum"
4. Spray on sheets for hospitals
5. "Tap & Go" wall hanging pictures - Can change
to a desired picture when you get bored with it.
6. A message telling people to get back to basics and calm down a bit,
7. A social club, held for certain age groups - targeting genuine people that really want more of a social life.
8. A bed business called "the Right Side" - incorporating a persons unlucky events throughout the day, ending the video with a VO " all this wouldn't have happened if he woke up on the right side of the bed"
9. Microphones - chargeable studio mics with built-in memory for plug and play options.
10. Body Mind and Soul - a business that promotes this, with classes such as yoga, meditation, controlled breathing, healthy food etc
11. Swimming pool skimmer - hooks onto the side of a pool to catch all the stuff on the surface as the filter is on, pushing the water around.
12. Promote connections to friends and family.
13. An oven that uses laser cutters to cut your meat after it's cooked.
14. Alcohol with an electrolyte base, to stop hangovers.
15. A music app/program that senses your current mood, and plays music to counteract any negativity.
16. Reminding people of who they used to be. Not the person they forgot they are.
17. Every electrical appliance has a sensor. It only turns on when you're near it - saves power
18. Alwayz-fizz, a screwtop bottle lid that has a carbon pump action to press once closed to keep fizzy.
19. Like the matrix - a real time downloadable information database plugged into your brain.
20. A refrigerator that can analyse everything inside, and cook the perfect meal for you by the time you get home from work.
21. Multi coloured tallyho papers.
22. A dream recorder
23. A version of Siri/Alexa/Google that properly understands your voice!
24. Dentists with their OWN private health insurance
25. Inspirational message of never forgetting who you are. "You never used to be you. You just forgot who you are"
26. Cups/glasses with coasters attached.
27. Toilet paper tree
28. Longer lasting battery on phones.
29. Animal talker - a machine that translates animal sounds to multiple languages.
30. Instant growing plants/flowers/grass
31. A public health funded drug rehabilitation/psychiatric hospital - and works!
32. An online dating app that actually delivers what they advertise.
33. All food to be real and natural. No GMO, no preservatives etc.
34. A government that actually works for the people.
35. Planes that can travel so fast, that no flights exceeds 1hr.
36. A wireless ECG/sats monitor
37. Pants with built in underwear.
38. Ink in pens, that have a 1 minute leway time, so if you make a mistake, you can wipe it away clean.
39. Comfotable stilettos.
40. Pause time to sleep in
41. Bring back cinema film projection.
42. A big red button, that completely wipes out social media.
43. Massive airbags, that protect every plane crash.
44. A car phone that dials a numberplate so you can talk/abuse the other driver.
45. Be kind to your knees. You don't realise how much we use them.
45. Fire retardent grass.
46. A funeral home with better ideas.
47. A shopping list app that automatically arrangers your list by chronological isles, to make shopping easier.
48. Car tyres that last forever.
49. A social group app that puts you with people of similar interest/politics etc.
50. A remote control to change traffic lights.
51. A real life dump button.
52. A news filter... if a story has been manipulated, the filter shows the truth.
53. Security cameras that recognise set faces, and unlock doors without a key.
54. Speak the truth pill.
55. A rain cloud machine.
56. Yes or no glasses. Puts a yes or no on peoples foreheads, letting you know if they're someone you want in your life.
57. Non slip roads for when it rains.
58. Non drop-out internet.
59. Gesture-based user interface.
60. Smoke detector in oven. Turns off when smoke detected.
61. Suction octopus shower screen cleaner.
62. Emergency backup fuel tank.
63. Satellite speed control on cars.
64. Never ending candle.
65. Be happy inspirational message.
66. Teleportation.
67. Made by McKinnon cakes.
68. Designscape Landscape.
69. Telephone ear implants.
70. Paint in a vending machine.
71. Interactive TV that talks to you.
72. Bring back drive in cinema.
73. Popcorn machines in cinema arm chairs.
74. Encourage home cooked meals.
75. Be satisfied with what you have but be eager for more.
76. Understanding the importance of positivity.
77. Judge less, live longer.
78. A robotic house like on the simpsons.
79. Importance of family connection.
80. A quicker way to write lists