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halftime at games--throw PDMMF march into bleachers

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duke basketball
tennis people
lacrosse

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HOW CAN ATHLETES INCORPORATE SUNSCREEN

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-hike
-boaters
-surf
-slackliners

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WHAT TYPE OF HUMOR ATTRACTS US

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hiking, beachtok

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what would we find humorous?

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hit in the head with a bottle of sunscreen--dramatic humor

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hit in the head with a bottle of sunscreen--dramatic humor

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how to properly apply sunscreen

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don't promote burning, but throw some shade

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algorithm causes accounts to show up multiple times

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algorithm causes accounts to show up multiple times

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find people who are smaller influencers... 

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find people who are smaller influencers... 

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stitch and duet content--interact with other people!!!

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stitch and duet content--interact with other people!!!

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does using trending hashtags look bad?

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consistently using hashtags and trending hashtags

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play off of the DFD Campaign (the animals being sun-safe)

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play off of the DFD Campaign (the animals being sun-safe)

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Ex. dress up your dog!

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force your pet to be sun-safe--challenge

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force your pet to be sun-safe--challenge

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DFD Campaign

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preaching never works

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yeah, as long as it's respectful

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some videos should promote polka dot mama

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some videos should promote polka dot mama

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COMBO

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try something lighthearted, not statistics

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try something lighthearted, not statistics

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don't give unsolicited advice!!!

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reinforce vs. telling

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Don't just tell them to wear sunscreen for X reason

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too heavy of a topic?

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mix of information about sunscreen and sun safety

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mix of information about sunscreen and sun safety

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both finding people and bringing them in

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both finding people and bringing them in

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Beauty tiktok!!! TANNING >:(

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Younger people

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how do we avoid sending unintentional messages?

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how do we avoid sending unintentional messages?

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ideas: hikingtok, momtok, gamertok, dogtok

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How do we get people who find us to stay and be engaged?

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How do we get people who find us to stay and be engaged?

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Find two tiktoks that are relevant to this project, and explain why they work well.

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"watermark" our content, have the same intro/outro every time

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sun-safety vs. skin cancer survivor stories or research

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icebreakers

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Do we convince people to wear sunscreen or just reinforce it?

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we need to meet people where they are at. 

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we need to meet people where they are at. 

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we need to be respectful of skin cancer survivors or those that used tanning beds

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How can we work with other influencers and brands? Should we?

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How can we work with other influencers and brands? Should we?

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When should we reach out to them?

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ONE IDEA: we choose five or so specific demographics (ex. Momtok, skintok, musical theater, greek life...) and work to make content to reach those audiences. 

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ONE IDEA: we choose five or so specific demographics (ex. Momtok, skintok, musical theater, greek life...) and work to make content to reach those audiences. 

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Thoughts?

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How do we reach people who are not already being sun-safe?

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How do we reach people who are not already being sun-safe?

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This is a huge focus for me on the Instagram.

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Some we especially need to keep in mind are POC, people of various socioeconomic statuses, and young men

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How can we be inclusive, relevant, and representative to everyone?

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How can we be inclusive, relevant, and representative to everyone?

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use trending audios and challenges

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How can we use the algorithm to our advantage?

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How can we use the algorithm to our advantage?

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How can we promote skin health for the sake of skin health as opposed to superficial motives like scars and wrinkles?

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What do we need to keep in mind as we create content?

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What do we need to keep in mind as we create content?

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How often do we post?

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Should we all create content or just have one person be "the face" of our profile? 

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Should we all create content or just have one person be "the face" of our profile? 

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Use the like and dislike buttons to vote!

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Should we repost relevant videos made by other people?

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Should we repost relevant videos made by other people?

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Use the like and dislike buttons to vote!

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for the PDMMF Instagram, I measure success in reach, as my goal is to engage with people who aren't already using sunscreen.

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How do we measure the success of content?

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How do we measure the success of content?

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Are we looking to simply reach people (views, shares)? Or do we want people to engage with our content (comments, follows)?

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Serious? Funny? Informational? Factual?

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It is probably best to focus on the sun-safety aspects of the issue. It'll be more relevant to our audience and easier to content with a lighter tone.

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Ignore this! This is just to reserve space. 

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Ignore this! This is just to reserve space. 

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ignore this! This is just to reserve space. 

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ignore this! This is just to reserve space. 

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create a linktree for the tiktok bio that will connect to our website and other social media pages

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brainstorm short sayings that we can comment on other creators' posts

for example, if someone is promoting tanning beds, let's have a short fact that we can comment