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750 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

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On vogue business their is a section dedicated to gen z and it was interesting to read some articles found on this section to learn more about gen z, their trends and habits etc. This was useful for the customer profile.

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Before creating my mood board I created a mind map of all the inspiration i had found based of my trends so far

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I used this website to try and find some more information about Gen Z and what they are currently interested in and their hobbies.

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Xuly.Bët Spring 2022 Ready-to-Wear Fashion Show

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This the XULY Bet spring 2022 Ready to wear fashion show. This show inspired my trend for S/S 2022 due to the bright colours (green and pink) which are predicted to be popular in S/S 22. I love how they are incorporated which the black simple silhouettes.

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Xuly.Bët Spring 2022 Ready-to-Wear Fashion Show

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The complete Xuly.Bët Spring 2022 Ready-to-Wear fashion show now on Vogue Runway.

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New York Fashion Week's Best Runway Looks

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This article by Harpers Bazaar walks us through the best looks at the New York fashion show this season. I wanted to see what the current popular trends and use this as inspiration for my s/s 22 trends.

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New York Fashion Week's Best Runway Looks

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A review of the best looks and shows from the spring 2022 collections at New York Fashion Week.

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MILAN FASHION WEEK | SS22 HOT TRENDS - Leonie Hanne

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This was one of the first articles I read based on the ss/22 trends. This inspired my to research further into bright colours and cut outs. What partially inspired me to incorporate bright colours in my trend was the SS/22 Versace Milan show.

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MILAN FASHION WEEK | SS22 HOT TRENDS - Leonie Hanne

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A short breakdown of the SS22 trends I spotted at Milan Fashion Week that I think we will be seeing a lot more of over the coming year.

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MILAN FASHION WEEK | SS22 HOT TRENDS

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Gabriel Córdoba | 20 septiembre, 2021
El diseñador de moda georgiano basado en Londres, David Koma, acaba de presentar su última colección Spring/Summer 22 en la ciudad de Londres, durante la semana de la moda Londinense (LFW). Aclamado por la industria de la moda y amado por celebrities de la talla de Beyoncé, Jennifer Lopez o Kendall Jenner, D.K. ha diseñado una colección por las que las "celibrities" matarían por llevar cualquiera de los looks.
Celebrado en el centro acuático de Londres, diseñado por la difunda arquitecta Zaha Hadid, David ha presentado una colección compuesta por 34 looks y por una gama de colores neones, entre los que podemos encontrar una gran selección de prendas en color rosa, amarillo, azul o lila y otra en dos de los colores fetiches del diseñador, el blanco y el negro.

Entre las prendas de la colección, podemos apreciar a simple vista como la tendencia "cut out", el brillo y las plumas de marabú se apoderan de parte de las creaciones del diseñador, las cuales estas últimas ponen el toque lujoso y "glam" a los vestidos de estilo deportivo o "athleisure". Pero no solo de vestidos está compuesta esta colección, sino que los conjuntos de tres piezas formados por sujetadores microlaminados, camisas y pantalones o faldas también juegan un papel importante en la Primavera/Verano de Koma.

¿Qué opinas de la última colección de David Koma? A nosotros la verdad es que nos encanta y a vosotros y a sus clientas estamos seguros de que también, ya que tal y como ha manifestado D.K., durante la pandemia, su marca creció y superó las expectativas de ingresos.

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El "cut out" y el brillo se apoderan de la colección SS22 de David Koma - HIGHXTAR.

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Gabriel Córdoba | 20 septiembre, 2021 El diseñador de moda georgiano basado en Londres, David Koma, acaba de presentar su última colección Spring/Summer 22 en la ciudad de Londres, durante la semana de la moda Londinense (LFW). Aclamado por la industria de la moda y amado por celebrities de la talla de Beyoncé, Jennifer Lopez o Kendall Jenner, D.K.

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The Spring/Summer 2022 trends from London Fashion Week

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I used this article as inspiration for the cut out designs in my trend. The photos where colourful and different and helped me to create my mood board.

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The Spring/Summer 2022 trends from London Fashion Week

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London Fashion Week is really, finally back, and it was worth the wait!

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During the trend report I used edited to look at what current designers are doing in ss 22 and what i could do in my trend to make Bershka have a successful range.

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Throughout this assignment my main source of research was WGSN. WGSN allowed me to see what trends are predicted for s/s 22 and how I can used this trends to create my range ‘Neon Party.’ I also used WGSN for both the colour palette and silhouettes. WGSN has some really helpful data e.g. the pie charts showing % of what colours will be most popular in S/S 22.

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Bershka social media followers by platform 2020 | Statista

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This research gave me some insightful information about the statistics relating to Bershkas social media.

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International Conference on Fashion Aesthetic and Design ICFAD on November 18-19, 2021 in London, United Kingdom

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Fashion aesthetic
The aesthetics fashion history
Aesthetic aspects of fashion design
Traditional aesthetic characteristics
Minimalist fashion
Gothic fashion
Fashion cycle
Heavy metal fashion
Lolita fashion
Punk fashion
Hip hop fashion
Anti-fashion
Fashions of the aesthetic movement
Fashion design aesthetic
Aesthetic aspects of the consumption of fashion design
Aesthetic politics in fashion
Fashion industry
Production of fashion goods
Wearable technology
Innovative fashion
Innovative textiles
Innovative fashion design
Smart clothing
Electronic textiles
Fashion and textile technologies
Fashion and textile industry
Fiber science and technology
Textile materials
Clothing and apparel technologies
Studies on colors and dyes
Aesthetics of textile
Textile finishing and treatment
Fashion designing and marketing
Nanotechnology in textile research

Name: World Academy of Science, Engineering and Technology
Website: https://waset.org/
Address: UAE

World Academy of Science, Engineering and Technology is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program.

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International Conference on Fashion Aesthetic and Design ICFAD on November 18-19, 2021 in London, United Kingdom

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International Conference on Fashion Aesthetic and Design scheduled on November 18-19, 2021 at London, United Kingdom is for the researchers, scientists, scholars, engineers, academic, scientific and university practitioners to present research activities that might want to attend events, meetings, s…

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Brand Licensing Europe - Licensing International

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Brand Licensing Europe - Licensing International

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UPDATE ON TRAVEL TO BLE Brand Licensing Europe will take place live and in-person at ExCeL London on November 17-19, 2021, with an online event...

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Brand Licensing Europe

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San Francisco Just Banned the Sale of Fur: 10 Faux Options From Fall 2018

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I used this vogue article to learn more about faux fur which is one of the fabrics we used in our fabric board.

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Faux fur is quickly becoming the new standard in luxury fashion. In the past few months, Gucci, Tom Ford, Michael Kors, and Versace have all stepped away from fur, and brands including Givenchy and Area had some of the season's best faux-fur coats on their recent runways. San Francisco stores should start bookmarking those coats now: Starting on January 1, 2019, the city will ban the sale of real fur.

Critics are saying the ban could have a negative impact on San Francisco businesses that sell fur, but an amendment will allow furriers and other retailers to sell their current inventory until January 1, 2020. That should give them plenty of time to stock up on faux options, many of which feel so much like the real thing it's impossible to tell the difference. For longtime fur lovers, the fact that Tom Ford, Givenchy, and Gucci are doing faux fur should help change the misconception that it's "cheaper" or "less luxurious" than real fur. In fact, faux fur is often more expensive than the real stuff. In addition to those major brands, there are several smaller designers dedicated to faux fur, such as Maison Atia, House of Fluff, and Shrimps. Meanwhile, Dries Van Noten and Stella McCartney have been using faux fur for years, and Rooney Mara's new label, Hiraeth, doesn't use fur, leather, cashmere, wool, or any other animal-based materials.

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San Francisco Just Banned the Sale of Fur: 10 Faux Options From Fall 2018

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Faux fur is quickly becoming the new standard in luxury fashion. In the past few months, Gucci, Tom Ford, Michael Kors, and Versace have all stepped away from fur, and brands including Givenchy and Area had some of the season's best faux-fur coats on their recent runways.

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During class we had a talk about sustainability we then went of and individually created lists of ways in which we can be more sustainable. This helped give me background knowledge for all aspects of the project.

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research about different clothing whats needed 

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Sustainable dyeing innovations: Greener ways to color textiles - PreScouter - Custom Intelligence from a Global Network of Experts

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I wanted to learn more about the different fabrics i could use  for my range that would not only be sustainable but be able to hold the dyes of the neon colours well.

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The textile industry is the The main contributors to this problem are the use of non-biodegradable petroleum-based colorants to dye textiles, the use of toxic agents to fix colorants on the textiles, and the release of large proportions of these colorants and fixation agents into the surrounding ecosystem. A year ago, China shut down most of the companies producing synthetic textile dyes after tough new legislation was enacted. In the wake of those closures and strict environmental regulations, industries are now looking into greener ways to color clothes. A viable alternative to synthetic colorants may be the natural colors extracted from second most polluting industry in the world. Synthetic dyes contribute to a major part of this pollution, with nearly 20 percent of global water pollution being linked to the textile dyeing processes. biodegradable plant sources. However, toxic fixation agents still need to be used with these colorants. Altogether, textile and fashion industries are now in search of alternative coloring methods. Here are a few of the more benign techniques innovative companies are using to color clothes.

Hybrid pigments:

has developed hybrid pigments composed of a dye chemically linked to a polymer particle that reacts with cellulose fibres at temperatures as low as 25ºC. This technology doesn't require the use of salt, which otherwise is crucial to drive the dye into the fabric. This technology can be applied for dyeing cotton garments at low temperatures and also to wool in a more ecological process. Ecofoot-Indigo , a hybrid pigment used in dyeing denim, avoids using toxic reducing agents that are traditionally used in converting indigo pigment to a water soluble form. Common reducing agents are considered environmentally unfavorable, as the sulfite and sulfate generated in the dyebath can cause various problems when discharged into the wastewater .

Ecofoot also developed auxiliaries to prevent hydrolysis of the dye in the dyeing process, which typically requires harsh washing-off procedures to remove the hydrolysed dye. Together with hybrid pigments and auxiliaries, more than 50 percent of water in the intermediate and final rinses can be saved in the total process of preparation and dyeing.

Powder dyes from textile fibers:

Officina+39 , an Italy based company, developed the sustainable dye range using recycled clothing, fiber material, and textile scraps. It developed a sophisticated eight-step system (patent pending) in which all the fabric fibers are crystalized into an extremely fine powder that can be used as a pigment dye for fabrics and garments made of cotton, wool, nylon, or any natural fiber. Recycrom can be applied to the fabrics using various methods such as exhaustion dyeing, dipping, spraying, screen printing, and coating. Recycrom is applied as a suspension while most dyes are used as a chemical solution and hence can be easily filtered from water, thus reducing the environmental impact.

Cotton pretreatment:

Cotton requires more water than other textiles for dyeing. About 200 litres of water are required to produce 1kg of fabric. Dow has developed a pretreatment process called ECOFAST Pure that is applied before the dyeing process to produce cationic cotton . The pretreated cotton acquires a permanent positive charge, enabling it to have a higher affinity for negatively charged molecules such as dyes. This patented technology decreases the use of dye and water by 50 percent for cotton dyeing. has innovated a technology for pretreatment of raw cotton fibers using a solution comprising a wetting agent, caustic soda, and an ammonium salt. This pretreated cotton exhibits increased ability to retain the dye without the need of fixation chemicals, thus reducing the usage of toxic chemicals by 95 percent and water wastage by 90 percent.

Natural or engineered microorganisms:

employs a synthetic biological approach by using bacteria to color the textiles, which can reduce the use of water by up to 10 times. The innovative steps in this process are to fix the dye-producing bacteria directly onto the fabric using a carbon source solution, followed by deposition and fixation of the dye onto fabrics with a single heating cycle by the lysis of the microorganisms. This technology doesn't require a dye extraction process, which uses organic solvents, or fixing and reducing agents containing organic compounds. University of California researchers are developing denim dyes using genetically modified bacteria to produce indican, which can then be turned into indigo by an enzymatic treatment. This new process removes the need for harsh chemical reducing agents for indigo dye solubilization, replacing it with an enzyme. However, the process still needs optimization in the recovery of indican for its sustainability.

Innovative dye and auxiliaries:

Huntsman Textile Effects introduced Avitera , a line of polyreactive dyes for cotton that readily bond to fiber, in contrast to the conventional reactive dyes. Avitera dyes use tri-functional chemical reactivity that provides a high reaction and fixation rate with cellulosic fiber, leaving very little unfixed dye to be removed. This dramatically reduces water and energy usage by up to 50 percent, and uses up to 20 percent less salt. And Huntsman Corporation recently developed the diffusion accelerant Univadine E3-3D, a dyeing auxiliary that enhances the diffusion of a dye into polyester. This diffusion accelerant is said to achieve high-performance dyeing of polyester microfibers and is free of hazardous chemicals, thus complying with current and anticipated industry sustainability standards.

Digital printing:

Intech Digital introduced a new "waterless" textile printing technology using Blackjet reactive pigment textile inks (nanopigment ink) to provide coloration. Blackjet textile inks use a pigment that is insoluble in the ink carrier, rather than a dye, and contains resin binders that help the pigment particles adhere to the fabric. This technology uses a four-step process consisting of a fabric pretreatment , digital printing with reactive pigment inks, and fabric heating for fixing the pigment onto the fabric, followed by a post-treatment process. DuPont Artistri digital textile inks are formulated with similar pigments and dyes to those used in conventional textile printing to provide high-level results in digital printing.

Future Challenges:

These innovations are very promising and environmentally friendly, but there are still many barriers to overcome. The textile industry being a manufacturing industry working under pressure, there is cutthroat competition for garment prices. The innovative technologies highlighted here still require a lot of optimization in terms of achieving low-cost production and commercial viability while meeting customer demands. Due to the rise in raw-material costs, manufacturers are finding it to be quite challenging to produce a finished garment in a sustainable way without raising prices beyond what consumers are willing to pay.

If you have any questions or would like to know if we can help your business with its innovation challenges, please contact us here or email us at solutions@prescouter.com.

About the author

Vijetha Mogilireddy

Vijetha Mogilireddy completed her PhD in the domain of Inorganic and Analytical Chemistry. Her main research contributions have been to analyze novel inorganic ligands, nanoparticles and ionic liquids to be used as tools in nuclear waste management, biomedical imaging and separation chemistry. Her recent work contributed to the successful development of a greener pathway to recover strategic metals from end-of-life Ni-MH batteries.

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Sustainable dyeing innovations: Greener ways to color textiles - PreScouter - Custom Intelligence from a Global Network of Experts

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The textile and fashion industries are in search of alternative dyeing methods. Here are a few greener ways innovative companies are using to color clothes.

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This research gave me inspiration on what fabrics we could use for our fabric board category which was eveningwear.

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Get prom season inspiration from these dreamy looks

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This article on drapers records talks about the current manufacturing in the UK, the transitions within it and the benefits and drawbacks.

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In class we had a look at river islands and researched what it is their missing from their loungewear collection. This research allowed me to analyse Bershkas website and see what is it their missing also

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I used global data to find data on Bershka for the customer profile. Although Bershka aren’t on global data their fashion house Inditex is and I used some data from here within my brand report.

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Our privacy policy explains our approach to privacy, including how we use cookies on our site. By continuing to use this site, you consent to our privacy policy and use of cookies.

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Inditex is a Spanish multi-national head quarters which owns 8 brands including Bershka. I researched into their website to learn more about this company and their values and goals.

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Has sido redirigido a esta página. El contenido al que intentas acceder no está permitido para tu IP

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Acorn - Understanding consumer segmentation, demographic data | CACI

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I used acorn to learn more about Bershkas target audience and who their products are regally aimed at. Giving me a better insight into their customer profile.

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Acorn was completely rebuilt to reflect the demographic, social and economic changes in the UK and to take maximum benefit of the changing data landscape both now and in the future. Many new data sources are available that allow greater precision and geographical detail than has ever been possible with census data.

CACI makes use of a great many data sets to build Acorn. We use Open Data, Government Data, commercial data and our own proprietary datasets in the build process. Geographically detailed data about house sales, rental properties, care homes, new build housing, accommodation for the elderly and students are now available from non-census sources and used to define the Acorn Types. Many of these data sources provide substantial information for addresses, households or larger geographic areas.

Our build approach allows us to update Acorn as new data, particularly Open Data, is published.

For more information about how Acorn has been built please get in touch with us using the contact form.

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Acorn - Understanding consumer segmentation, demographic data | CACI

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Acorn was completely rebuilt to reflect the demographic, social and economic changes in the UK and to take maximum benefit of the changing data landscape both now and in the future. Many new data sources are available that allow greater precision and geographical detail than has ever been possible with census data.

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This article helped me to learn more about Bershkas aims and visions for their business. Which made me see where the brand should be heading in the next few years.

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Location:

Spain, Mexico, China, Singapore, Belgium, Italy, Poland, Turkey, Hungary, Malaysia, Philippines, Indonesia, Thailand

Client:

Bershka

Coworker:

Esther Catalán, Montse Jariot

Surface:

200 m²

Services:

Architecture and engineering

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The store has been divided into several parts with different colors and materials seeking symmetry and order in the store. White for the entrance area, middle zone in dark color, and green on the ceiling and the final area of fitting rooms. The result sets apart the sales area and makes customer circulation easier.

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Summary

Owned by the Inditex group, Bershka brings the newest trends in menswear and womenswear to the youth.

History

Bershka brings the newest trends

What began in April 1998 as the new company of Spanish multinational company Inditex is today a formidable fashion brand with over a thousand stores in seventy-one countries. The sales from Bershka form ten per cent of the parent group. The brand has a team of professionals whose work is to observe newest trends and reconstruct them into modern styles for men, women and teenagers, as soon as possible. The stores have segregated spaces for its different product lines - Bershka, BSK and Man. Bershka focuses on denim, evening wear and casual wear for women while BSK has denim, sportswear and casual wear for teenagers.

Vision

Together we are...

We are real, we are fearless, we are brave.

We follow our own path, we respect each other, we listen.

We are inclusive, a brand for the whole world.

We care about the planet and creating a sustainable future.

We are playful, never boring.

We are modern, always fresh.

We are young, we are cool, we are now.

We are Bershka.

Mission

To understand and reconstruct the newest trends in fashion for men, women and teenagers.

References
www.bershka.com https://en.wikipedia.org/wiki/Bershka https://www.retailgazette.co.uk/blog/2017/12/antonie-florez-new-bershka-ceo/ https://en.wikipedia.org/wiki/Inditex

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Contents1 Summary2 History3 Vision4 Mission5 References Summary Owned by the Inditex group, Bershka brings the newest trends in menswear and womenswear to the youth. History Bershka brings the newest trends What began in April 1998 as the new company of Spanish multinational company Inditex is today a formidable fashion brand with over a thousand stores in seventy-one countries.

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I had a look through Bershkas website constantly throughout this project making sure i was keeping up to date with their new collaborations, marketing techniques. I also used it to learn more about their marketing mix, 4 ps.

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I did some research on New Look’ website to see what they are doing that Bershka aren’t because New Look are set to be Bershkas no.1 competitors

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This research shows some insights into how Bershka is doing with their online website.

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eCommerce revenue analytics

eCommerce net sales development of bershka.com

Comprehensive time series analysis with YoY growth

You are not allowed to use this information for commercial purposes. You might want to register or log in to access these rights.

eCommerce net sales

in million US$

First party net sales generated by bershka.com after deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Global rank

by net sales

eCommerce net sales rank of bershka.com, compared to all other stores on ECDB.com.

These numbers show the first party eCommerce net sales after deduction of returns generated by

bershka.com only.

Distribution of eCommerce net sales from bershka.com

Detailed breakdown of first-party net sales by country and category

eCommerce net sales by country

eCommerce net sales by category

Additional information:

Show sources

2014: Annual report, ECDB analysis 2015: Annual report, ECDB analysis 2016: Annual report, ECDB analysis 2017: Annual report, ECDB analysis 2018: Annual report, ECDB analysis 2019: Annual report, ECDB analysis 2020: Annual report, ECDB analysis 2021: Annual report, ECDB analysis 2022: Annual report, ECDB analysis 2023: ECDB analysis 2024: Forecast

ECDB analysis

Revenue Split by Category

Store website, ECDB analysis

Average order value Conversion rate

Average order value

Analyze shopper behavior. We provide average order value (AOV) estimates for each shop as well as the respective shopping category and country.

Marketing performance indicators

SEA budget

Compare the budgets of online stores for search engine advertising (SEA), and find out who spends the most on ads on Google and other search engines.

Online store performance indicators

Payment analytics Shipping service providers Marketplace analytics Shop software analytics Social media activity

Payment analytics

Find information on payment methods provided by the store: supported cards, bank transfer, e-wallets, invoice, direct debit, and many more.

Company & contact information

Leads for your research

Enhance your lead research with corporate addresses and contact information that will give you a solid base to start from.

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Get in touch with us quickly and easily. We are happy to help!

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The online revenue of bershka.com amounted to US$840.1m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

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I wanted to find more about Bershkas missions and aims, what they believe in as a company. This showed me what Bershkas thrive to be as a company. I think you can learn a lot about a business by looking at what they want from employees

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This allowed me to have a more in depth knowledge about what Bershkas join life programme is truly about.

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I used this article to give me some background knowledge on Bershkas along with some facts and figures to back up my report.

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Bershka is a Spanish clothing retailer based in Barcelona, selling menswear, womenswear, and accessories. Founded in 1998, Bershka was targeted to the younger market, and now boasts over 1000 stores across the world. In 2011, Bershka launched online across Europe and China.

Part of the Inditex group, Bershka is it's second largest company - and represents 10% of the total sales.

For the latest news about Bershka, see our related stories below company information.

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Bershka is a Spanish clothing retailer based in Barcelona, selling menswear, womenswear, and accessories. Founded in 1998, Bershka was targeted to the