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SCREEN CLEANING KIT

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Product: Arc Touch Mouse

Business to consumer market

Market Segmentation

| Density | Urban
| Demographic age | 18 age and above
| Gender | Female & Male
| Monthly Income  | RM 3,000 and above
| Occupation | Officials, Professional and technical, managers
| Education | High school graduate and above
| Generation | Gen X, Gen Y
| Social class | Working class, M40 & above
| Behavioural occasions | Regular occasion & Special occasion
| Benefit | Convenience: light & user-friendly, durability,  Good quality(Bluetooth): speed, ergonomics
| User status | First-time user, Potential user, Regular user
| User rate | Medium & Heavy user
| Loyalty status | Strong
| Readiness stage | Desirous & Intending to buy
| Attitude towards product | Enthusiastic & positive

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Product: HTC one
Feature: aluminium frame    in four colour
:full hd display
Speciality: unique(htc     blinkfeed)
:home screen      from social network updates

Consumer Market:

1. Demographic age: 18 & above
2. Loyalty class: Yuppies( young urban professional)
3.Occupation: Professional
4.Family life cycle: everyone
5.Social Class: Working, class upper
6.Usage Rate: medium user
7.Income: M40, T20

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Service:
Executive Matchmakers
Demographic Age:
Female: 23-25
Male:28-30
Malaysian above age 25 still single. (60% male, 40% female)
Location: City area
Race:
60% muslim
20% christian
10% Buddhist
10% Indus & others
Income:
executive salary: RM3000-RM5000
40% of single man - financial problem
Life style:
-Busy with career
-Family commitment
Mentality:
-Family pressure
-Attitude
-Independent
-love being single

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Yournextjob.com.             Product: Micro lasik

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Yournextjob.com.             Product: Micro lasik

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Demographic age: 18 years old and above, in good health                              Density: urban.          Income: M40 and above.         Occupations: celebrity, PR, professionals, athletes. Benefits: freedom from inconvenience , save cost,

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Product: LOO Fresh ( Toilet Blocks)

Consumer Market:
1) Density: Urban & Suburban
2) Demographic age : >20
3) Occupation: Housewife & Busy People
4) Generation: Gen X & Y
5) Social class: Working class & Middle class
6) Benefits: Cleanliness, maintenance free and economical
7) Readiness stage: Informed interested

Targeted business market: Cleaning industry that serve big firms

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Student Maid
Service provided: house cleaning, laundry, pet sitting dog walk/cat walk , house sitting -watering plant, stock the fridge

Consumer Market:
1. Density: Urban, Suburban
2. Income: M40, T20
3. Occupation: Professional and technical, official
4. Geographic region: Melaka, Johor Bahru, Kuala Lumpur, Penang
5. Generation: Gen X and Gen Y

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Product: 3M Scotch Brite

Consumer Market:
1) Density: Sub-urban and Urban
2) Demographic age: 18+
3) Behavioural occasions: Regular and special occasion
4) Benefits: Economic, high quality, easy to maintain, lightweight
5) Geographic region: More usage in Asia
(Western prefer dishwasher)
6) Loyalty: None to absolute
7) Social class: Mainly low to middle class
8) Income: M40 & T20
9) Occupation: Housewife and eateries
10) Psycho-graphic: Health-oriented, Quality-oriented, family-oriented, cleanliness-oriented

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Product :
Sensodyne - Gum Care

Customer Market : Segmentation
1) Gum Sensitivity
2) Urban & Semi-Urban
3) 21 and above
4) M40 & T20
5) Loyalty Status : Medium & Strong (2nd time user & loyal)
6) Readiness Stage : Aware
7) Attitude : Enthusiastic
8) Market Area : Regional