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In the Indie genre, there are also various conventions in terms of Mise-en-scene, cinematography, editing and sound.

Mise-en-scene is used in Indie Music Videos relatively similarly to Rock. For example, the main props used in Indie Music Videos are microphones and the main instruments used by the band members/artist, similarly with Rock music Videos this creates effect as it creates an immersive tone and their is a sense of performance to be felt by the audience. Differently in comparison with Rock Music Videos, costume is often more unique, often casual wear, unlike Rock Music Videos where band members will all wear very similar clothing to create a band image. This is evident when comparing Linkin park - What I've done and The Strokes - Reptilia, since in the Linkin Park video all band members wear all black very similarly designed outfits to one and other, whereas in the Reptilia video each band member wears different items and colours of clothing thus promoting originality and individuality for audiences. Furthermore, conventions of setting are also apparent in Indie Music Videos, similarly with Rock, the setting is conventionally simple yet conventionally less extravagant than a Rock Video such as a warehouse or simply a stage in a room, this is often very effective is draws all attention to the band without any distractions in the setting.

Conventions are also followed in Indie Music Videos in terms of cinematography, conventions in which again have similar effects as the Rock genre. For example, Indie Music Videos consist most conventionally of extreme close-ups, close-ups and mid-shots. Most of these shots in Indie Music Videos feature the band members playing instruments or lip-syncing, this is because just like Rock, a lot of attention Is on performance with extreme close-ups showing the band members' hands on instruments or mouths lip-syncing. Mid-shots are also featured presenting band members playing the instruments or sometimes dancing, this again creates the immersive tone and sense of performance for the audience.

Sound and editing are also used by following similar conventions as to what conventions Rock follows, for example, the only main sound featured in the music video is the track itself just like in Rock Music Videos. This is very effective as it reinforces the sense of performance and keeps attention on the song itself. Editing also is very similar to Rock Music Videos as the pace of editing is very dependent on the pace of the track and where the beats are. The Indie Music video of The Strokes - Reptilia follows all of these conventions the video mainly consists of instruments as the props and the editing and sound are very much in synchronisation with each other.

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In popular culture, pop music is arguably one of the most mainstream music genres in the industry. Overall, music videos in pop are often of a high-budget and have very complex music videos.

First of all, Mise-en-scene in Pop Music Videos is used to create great effect and this is no different in Justin Bieber - What do you mean. For example, with lighting in Pop music videos, there is usually similar light throughout the video an d this lighting depends on narrative of the music video i.e. if the narrative revolves around sad emotions then lighting will be relatively dark while if the narrative is light hearted then there will be a good amount of light in the video. Commonly in pop videos there is little narrative, yet the lighting in these videos is often illuminous and very bright regardless. Justin Bieber - What do you mean adheres to this convention as their as a relatively clear narrative and illuminous, bright lighting is used. With costume in Pop Music videos, ideas and concepts are usually based off of stereotypes and modern day choices of clothing in regards to who wears them, whether is be what their gender is, occupation or age. This is clear in Justin Bieber - What do you mean, with the video mainly containing young people and they all wear relatively similar clothes which represent their age. Most Pop Music videos have an urban setting or a seemingly attractive or appealing location, this is clear in the example as it is set in a suburban house and then an indoor skate park. In most Pop Music Videos, the artist of the song is usually featured in the video and they are featured lip-syncing as well as sometimes playing a role in the narrative, this is conventional of the Pop Genre as it is a very competitive genre with so many popular artists it is important to feature the artist in the video for publicity. In the example, Justin Bieber (artist) is conventionally featured in the music video yet also plays a role in the narrative which creates effect because as a result the music video is more immersive. With Pop Music Videos being of a high budget to produce, any type of props can be expected, usually in the guidelines of the narrative though, examples of these are expensive cars, weapons instruments etc. An expensive car is used in the example also.

Pop Music Videos also use cinematography and often follow certain conventions due to the genre of pop. For example, with publicity being so current within the Pop genre, many shot types are used to showcase the artist, what they look like and how they generally put themselves across to their audience. Shot types such as Close ups and mid shots are used of the artist or other actors, if these shots are showcasing the artist then they are usually for the purpose of creating intimacy with the audience as the artist is usually lip-syncing in these shots. With actors in mind these shot types are often directed towards women thus sexualising them for the audiences benefit. These shot types are evident in Justin Bieber - What do you mean, close-up shots are apparent when showcasing the artist lip-syncing and mid-shots are also noticeable sexualising the female actor who wears lingerie.

Editing and sound also follow conventions in Pop Music Videos and both often work in synchronisation with each other. For example, in these music videos the editing usually more than often cuts to the beat of the music or certain lyrics. This as a result creates a very energetic feel to the music video and song in general, this convention is in fact apparent in Justin Bieber - What do you mean. Narrative also plays a big part in how editing and sound are used in Pop Music Videos, for example if the narrative of the music video is an amplification or an illustration then the editing will often cut in the order of the plot rather than only to the beat. Also sounds that could possibly be created by the content of the video In the narrative e.g. birds are sometimes implemented to reinforce the sense of realism for the narrative, this is evident in the beginning of Justin Bieber - What do you mean, with the sound of the car engine.

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In Rock Music Videos there are also various conventions specialised to the genre of Rock.

In regards to Mise-en-scene, Rock Music Videos follow conventions which create effect. First of all, in Rock Music Videos lighting is less extravagant than the type of lighting used in Pop Music Videos. In Rock Music videos lighting is often very simple and more attention is on the band members rather than lighting. In the case of Linkin park - What I've done, lighting is natural as the entire music video is shot outdoors, in simple weather/natural lighting. Costume is also used to create effect in Rock Music Videos, especially videos by a band which also feature in video like Linkin Park - What I've done, in this video the entire band (only actors in the video) wears all black and almost exactly the same costume. This is an effective use of costume as it creates an overall image for the band and creates a memorable concept, this can also be seen in use of make-up with other Rock bands who wear extravagant make-up which creates a bold memorable image of the artists. Overall, props are one of the most influential parts of Mise-en-scene in regards to Rock Music Videos. Conventionally, the main props used in Rock Music Videos are actually instruments that are used by the band members themselves. This is an effective convention as it again makes the video more immersive and makes audiences feel like they are actually watching the band live, the use of these props creates the sense of performance. Setting is also used conventionally in Rock Music Videos, usually the main setting (if the narrative only consists of the band singing) is an open space and Is very simple with the main focus being on the band's performance and not as such on the setting around them. This convention is evident in Linkin Park - What I've done, where the setting is a stage in the middle of a desert the majority of the video, the setting of the desert is interesting yet is empty and quite dull thus drawing all attention to the band on the stage performing.

Cinematography is also very important in Rock Music Videos and does follow conventions. For example, in Rock Music Videos, there are mainly close-up shots, extreme close-ups and extreme long shots. Close-up shots and extreme close-ups are used in Rock Music Videos conventionally to draw attention to the band members faces which is very important to Rock Music Videos as conventionally the artists are lip-syncing and the use of close-ups highlights this. In regards to extreme close-ups, these are conventionally used and feature the band members playing the instruments e.g. fingers on guitar strings, hands on drum sticks or hands around microphone, this creates great effect as the music video overall becomes more immersive and reinforces the idea of performance. These close-ups and extreme close-ups are often joined in a sequence with extreme long shots and wide shots, there are not as many of these shot types as the close-ups since they are used to show the entire band and more of the setting, thus presenting performance set up. Also, many low angle shots are conventionally used in Rock Music Videos, especially when presenting the lead singer lip-syncing, this is done to make this lead singer seem powerful and an important presence to the video overall. Overall Linkin Park - What I've done uses all of these shot types due to their choices of Mise-en-scene such as the video being set on a stage and all the band members being featured with the instruments that they play.

Editing and sounds are also used in Rock Music Videos and follow certain conventions. In general, the music itself is very important to the video, conventionally, little sound is used in Rock Music Videos other than the main track itself, this overall makes these music videos very simple and maintains all focus on promoting the track. Linkin park - What I've done does this exactly, the only sound in the video is the track. In regards to editing, similarly with Pop, Rock Music Videos are quite reliant on the track itself, instrumentals in music videos often play a part in the pace of the editing, for example if the track/beat in the song is not super fast, then the editing will not have great pace conventionally. In the case of Linkin Park - What I've done, the track is relatively quick and the pace of editing matches this.

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Overall, music videos are very dependent on genre in terms of general content and what is included in Mise-en-scene, cinematography, sound and editing.