# data[].attributes.body
I didn't know that skinny guys needed saving...saving from what? Social suicide? Possessing a body that is skinny and therefore not strong?

# data[].attributes.body
It may be central to the feminist theory but is now broader than one gender and very prevalent in the fitness industry. There is no dignity given in obesity, there is no dignity for those  not possessing a bikini body. Even in fitness advertisement there are powerful systems of imagery defining bodies as healthy or not healthy.

# data[].attributes.body
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.”
–Marshall McLuhan

# data[].attributes.body
"Consumer culture continually excites and encourages us to 'let go' indulge in our desires - for sugar, fat, sex, mindless entertainment. But at the same time burgeoning industries centered on diet, exercise, and body enhancement glamorize self discipline and code fat as a symbol of laziness and lack of will power".
Susan Bordo
Unbearable Weight: Feminism, Western Culture, and the Body
University of California Press

# data[].attributes.body
Weight Loss is an emphasis for Women and muscle gain or Strength is an emphasis for Men. Your body becomes an object of weight or strength. Big is 'good' for men and small is 'good' for women.

# data[].attributes.body
...but the body is limited.

# data[].attributes.body
These two girls responded by standing in front of the public poster in their beach bodies.

# data[].attributes.headline
The Body Is An Object >>> My Body Is An Object

# data[].attributes.subject
The Body Is An Object >>> My Body Is An Object

# data[].attributes.body
I had fun designing this padlet and enjoyed pulling together ideas on how society talks to us about our bodies. According to the dictionary, the word 'object' refers to 'something that makes you feel a specified emotion' and 'something that your attention and interest is directed toward.' In the padlet the word 'object' is related to the body because we feel something when we look in the mirror or at advertisements that tell us what healthy looks like. Society and the individual direct a lot of focus towards the body whether passively or assertively. Does the opinion of my body belong to me or society? Do they agree with each other? How do I find out? Selfies are one way we gain opinion on our body and position it as an object in the photo. This padlet aims to present the body as an object of social identity.  The social constructionism of our body through fitness marketing images can oppose the natural larger body types and enforce that any lack of a certain body type displayed in imagery is due to lack of effort, control, and discipline. My body becomes an object that I shape. We compare objects and we compare bodies. The two primary thinkers included in this padlet are contemporary social theorists. Mary Douglas strongly links the body as a metaphor for society. The way our body is reflects the society we live in. I included Michael Foucault because the fitness world has produced certain truths on what healthy looks like. Also I am interested in how Michael's body was a social object as it is referred to in most of his bio's as having HIV Aids. It seemed appropriate to have a French thinker that is not subject to the culture of fitness that dominates the west. The selfies are included because this is a recent social phenomonen that I believe has superseded the mirror and caused society to 'like' or 'comment' on bodies. The motivation for taking a selfie may be because the person can control the way project their image to society with their own hand operating the camera angle. My body becomes an object that relates my sense of self to society.

# data[].attributes.body
By Anthony Synnott
Routledge, 1993

Believes the body is primarily self. Anthony stated that the  "body and the senses was socially constructed in various ways by different populations." The body is a social category. The body is a focal point of our self concepts and group concepts.

# data[].attributes.body
If you are coming or going to work you are publicly confronted with ideas about weight. Lifts are already confined awkward spaces with little distractions to avoid advertisements.

# data[].attributes.headline
Are these really 14 creative ways gym fitness advertisements? 

# data[].attributes.subject
Are these really 14 creative ways gym fitness advertisements? 

# data[].attributes.body
This website presents over a dozen marketing ideas from GYM's in an attempt to motivate society to fitness...but are these messages positive or negative? The advertisements have attempted to interact integrate everyday society http://www.designswan.com/archives/14-creative-gymfitness-advertisement.html

# data[].attributes.body
Here we see that a fitness company collaborates with commuters for their advertisement...

# data[].attributes.body
Summer is coming, are you ready to show off your shape?

# data[].attributes.body
This poster was glued to chairs in restaurants and cafes close to the the VIP gym.

# data[].attributes.body
comparison |kəmˈparɪs(ə)n|

noun
1 a consideration or estimate of the similarities or dissimilarities between two things or people..

# data[].attributes.body
Known for writings on human culture and symbolism. Had a proponet for structural anaylsis.
Mary Douglas: An Intellectual Biography By Richard Fardon

# data[].attributes.body
Foucault's first biographer, 'Didier Eribon' described the philosopher as "a complex, many-sided character", and that "under one mask there is always another".

Michael Foucault by Didier Eribon. Harvard University Press, 1991

# data[].attributes.body
Interested in Ideas that advise people on the best way to live.

Social order and control.

Explored the conditions and circumstances that allow some groups to lay claims that become regarded as truth.

Being able to control and regulate biology.

# data[].attributes.body
shame |ʃeɪm|

noun [ mass noun ]

1 a painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behaviour.

My definition of shame...

"There is something wrong with me"

# data[].attributes.headline
This Yellow Billboard Advertisement from Protein World was criticised by the public as "BODY SHAMING"...with 70,000 persons signing an online petition.

# data[].attributes.subject
This Yellow Billboard Advertisement from Protein World was criticised by the public as "BODY SHAMING"...with 70,000 persons signing an online petition.

# data[].attributes.body
The self-proclaimed ‘premium online health store’ was responsible for one of the biggest advertising gaffes (or triumphs, depending on your opinion) of 2015. http://www.telegraph.co.uk/women/life/protein-world-is-back-with-a-new-body-shaming-ad---and-its-more/

# data[].attributes.body
(1966)
"The body is a metaphor for society"

# data[].attributes.body
The new social 'mirror' that society 'likes.' The mirror was what we see but now the selfie mirror includes what I want society to see.