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Today I did focus groups to get feedback on my advert, this consisted of showing people the advert and asking them questions about it. We mainly did this in reception but we only got about 3 people to watch and answer the questions.
After this I started on my evaluation for my advert I am about half way through, I am going to finish this tomorrow where I will also create a survey monkey for my print based advert so that I can also get feedback on that as well.

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Today I showed my finish advert to the rest of the class and the other media class in the lecture theatre in uch with the rest of my production team I then created a storyboard for my work experience, which is for parndon mill.

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Today I continued with editing my print based advert. For today I edited the text so that it was liquified. For this I used and edit called rastersizing this helped me to move the words freely so that I could put then in specific places so that it looked like slogan was moving from the bottle into her body.
I also added a helpline to the bottom of the picture, this was for the drinkline which is supported by the nhs.
We are still editing all of our footage, which I am still supervising while I also do my own work for my print based advert.

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Today I worked on my print based advert, for this I used Julie as my model and I got a bottle that is used for photography, I used the motion room and the lights and made Julie into a silhouette she posed like she was drinking from the bottle.
I then got the photo and put it onto my computer and into photoshop ready so that I could edit it.
Today I could not do the text as I did not know how to edit the text so that it came out of the bottle and into her body like she was drinking it.

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Today we edited all of the footage that we had filmed over the past couple of days. Again this did not really involve me but I was there to supervise it.
But I also started working on my print based advert although at the time of did not have a model or a drink bottle. So I decided to work on anything that I needed to finish.

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Today we started editing the footage that we had filmed the night before. This did not involve me that much but I supervised the team to make sure they were doing what they were meant to be doing.
After college we again went out to film, this time we filmed using the green screen which is up in uch, we then went out and filmed the argument scene between the two actors who were pretending to be in a relationship, after this we filmed the homeless scene which was done under an underpass, we then went to the poplar kitten pub in bush fair, there we filmed the alcoholic having a drink in the pub.

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Today I worked on the production schedule for my production team, this was for the advert. I also worked on my moodboard  for my print based advert. From the moodboard I decided to go with my idea of having a silhouette of someone drinking and then having the slogan/words come from the bottle and into the body of the person almost like they were drinking the words.
After college my production team and I started filming as this was the only time we could get our actors. During this time we filmed the shot drinking scene in the motion room, then we came out into the open plan area and filmed the firing scene for this we were able to get delta to play the boss and fire the alcoholic.

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Today we got into our production groups for our adverts. I like my group because I have not worked with them before and I am meeting new people.
Today we got a lot  done, we talked about our roles then went on to the script and storyboard as well as going out to look at locations, which I thought was a lot that we got done. Which is also good because it shows that the group can work well together and we can have fun as well as get the work done.

I also left to go have a meeting at parndon mill for my 30 hours work experience. The mill is absolutely beautiful and the artists were lovely and they had amazing work with such a passion for what they do. So I can't wait to do my work experience as they seem like lovely people to hang out with.

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Today I learnt about sound, This is used when filming to make sure all the correct sounds are heard throughout the production.
During this lesson we got to use shotgun mics, boom poles, tascams, and xlr cables we also learnt about the lapel microphone but we did not use it because it was not needed.
We shot a scene using a mini script so that we could get used to using the sound items and making sure that we can use them properly.

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Today I sorted out my 30 hours work experience by talking to the young professionals.
I also pitched what job role i would want to be in the production groups for the social action adverts. Again i was quite nervous about this but since i had already done this once i wasn't as nervous as i was before.

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Today I pitched my social action advert to the rest of the group. I was quite nervous about this as I am quite a shy person but i got through it and think it went well but i also think that it could have gone better especially if i wasn't as nervous as i was.

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Today I came up with ideas for my pitch about social action adverts. I decided to do my advert on alcohol and how it can ruin your life. It started with a person being an alcoholic then they get fired as they can't do their job properly anymore then they got divorced and homeless which then resulted in health problems all because they kept drinking.

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Today i learnt about the different audience theories, for example the hypodermic needle, this is when people don't get a say in what they see through media.
I then went on to doing audience research, during this I went through primary research by doing one to one interviews about print based and tv adverts. I did this with other people in my group.

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Today I learnt about adverts in different cultures and how they are portrayed, for example in developed countries like America they would show lingerie or bikini adverts which practically show off everything but in developing countries like Dubai they would tell women to cover up as it mostly goes against their religion. This is used so that they will get the right target audience for the place in which they are showing the advert. I then went on to doing my own analyse and comparison piece of which I chose to do Nike. I used two different adverts from two different countries which mostly consisted of two different sports, for example in England Nike mostly shows football adverts but in India Nike mostly shows cricket adverts this is because these two different sports are popular in two different countries.

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Today I learnt about semiotics, which was to do with signifiers. For this we used traffic lights, we used a photo to show what was the signifier then we used the meaning of the lights which was signified. After I went onto denotations and connotations, this involved an example photo of a snake. It was about the dictionary meaning of the object, then words or things that associated with it, for example scary or dangerous. I did not know any of this before so it was new to me.
I then went onto lighting and the different kinds, I did not know any of this either. or example key lighting, fill lighting and back lighting. I used LED lights for this. I also learnt about the different effects that they have or example using a back light creates a halo effect and using a fill light to stop the contrasting shadow. For example in the future i will use the back and fill lights to create low key lighting to create a sad mood and setting.

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Today I researched and analysed/deconstructed tv adverts using which shots they used, the angles and composition.
I then done a risk assessment and learnt the different risks when filming which included fire, trip and electronic hazards These are what I will look out for when finding a location to film at.
I also did a job analysis for a camera operator, these jobs are mostly temporary and include some experience.
I will finish the job assessment for homework as my mac has been slow and I could also look at more different jobs.

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Today I shot a scene with my group, it was a scene from a movie called The room. I was one of the directors, I think it went well as we all co operated together to choose the right shots for each scene.
We used a range of shots including close ups, long shots and pans.
I enjoyed being a director as I believe that I am quite good at it as I have a range of ideas suitable for different scenes.
We also created  a story board, which really helped us for when it came to shoot the scenes as we already had a rough idea for the camera shots that we were going to use.

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Today I learned about the different codes and conventions that are used when making and analysing films. For example the setting and the props that are used in films.
I  also learned about the different camera settings and techniques to go with the different camera angles, for example a white balance. I went out with a group and took photos and videos using different camera angles. I have never used these techniques before so it was new to me.
Finally i also learnt about the different camera angles e.g. shot reverse shot again i didn't know about some of these angles but we took photos and videos using them.