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Both the magazine and Digipack have a clear concept and it's shown through both of the ancillary products.
This is important because both products should link with each other,  this makes it easier for the audience to recognise the artist.
Furthermore the fact that throughout the ancillary products Holly is the focus emphasises the fact that we're selling her and the music, and the environment that she's in and the clothes that she's wearing tells the audience that the focus is the music rather than her body.

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The magazine advert just like the front cover of the Digipack emphasises the idea of dark and light.
Furthermore the fact that it's so similar to the Digipack helps to strengthen the brand identity that we are trying to set for the artist.
It sticks to the idea of the dark and light, blending into each other, it emphasises the fact that there's always hope even when the situation that you're in seems gloomy.

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The music video ends just as it started which suggests that there's an idea of a fresh start..
It goes back to the idea of darkness with very little light. However it's different because this time the idea is that the light is a sign of new life.

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The video shows the idea of change through the use of layering, it suggests that the memories of the relationship are becoming a thing of the past because they're not as vivid as they used to be.
This also emphasises the fact that she's letting of the memories in order to have closure.
Having changed it now we see Charlie more clearly, how at some point her world revolved around him with some layering still shown in the video which emphasises the idea that there are layers that make up who she is.

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We wanted to show a similar concept on the front cover of light and dark to emphasise the idea of "Fine Lines" as the name of the album.
The idea behind 'Fine Lines' is that there's a fine line between holding on and moving on; this reflects the idea of the song in general, moving on is important but it's hard to know when you're still holding on and when you've finally moved on and you are ready to get on with your life as it was before.

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We used colour isolation so pink would be the only colour on the panel, this was to emphasise the idea of change as there's an introduction of colour rather than the main colours just being black and white.
This worked out well because the colour pink which means romantic and is associated with flowers which we used in the video. We kept the inside right very simple with the idea of the black and white acting as the binary opposites.
The colour pink also has connotation of happiness, which therefore emphasises the change that's going on in her life.

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On the inside left of the Digipack there's a quote that's about change, this links in with the whole idea that not just the album but the song and the video is about change and how although it takes time eventually you'll be able to say that you've moved on and be ok.
We decided to have a picture of Holly moving around because it fit the theme of life being fluid, how it's always changing, we're always moving.

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We used the colour red from the rose petals which have the connotation of passion are associated with romance. This emphasised the idea of the video being about a love story, not necessarily a good one as the artist steps over the flowers during the music video.

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The beginning of the music video puts and emphasis on the idea of binary opposites, more specifically the idea of dark and light. In this case the concept of the video is trying to show the difference between sadness and happiness.
We wanted to show the aspect of moving on, with the memories fading away, they are brighter because it was a time when she was happy in comparison to now.
The present is darker because the artist is upset, this emphasises how having her heart broken affected her to the point where she was lost in darkness.