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From Customers don't matter to listening to customers and making them promises.

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Decreases costs of airport fee

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Signing long contract deals with fuel suppliers, creates hedging (good but not if fuel prices drop).

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Ancillarys - Rental Cars, transfers, hotels etc. Adds to profit to ryanair.

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Free carry on luggage, will reduce check in queues and costs of luggage care.

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In locations like the UK, Ryanair have a training program and can select the best to employ.

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Staff purchase own uniforms.

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Signing of new contract with boeing (training and parts reduction).

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Adaption of online check in, imposing fines to for customers who do not check in.,

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Controversial, creates free PR, people have a fear of him.