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PERSONAL FACTORS- Age - People of different ages have different needs. Children will have different needs and wants to adults.
ECONOMIC FACTORS - Personal Income - Total Income of the Consumer.
PSYCHOLOGICAL FACTORS - Motivation - A motive is an internal force that drives an individual to do something. Different motives of a consumer can be understood through Maslow's Hierarchy of needs.
CULTURAL AND SOCIAL FACTORS - Social Class - Social class segments the market on the basis of income and their standard of living. It refers to divisions of members in society on the basis of their occupation, income and education.

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Stacey Edwards x                   Economic - (Family Income)> The amount of income that a family has coming into their house hold will influence what they decide to spend their money on. Their income will allow them to either buy products that are expensive or products that are cheaper.Personal - (Age)> How old an individual is will affect what they chose to buy. The older generation are more likely to purchase products they are used to whereas younger consumers are always trying to keep up with the modern products. Age can also affect how much a person spends as older individuals are on a higher working wage.Psychological - (Attitude)>An individuals attitude will influence what they decide to spend their money on. An example of this is a hard working individual who works Monday to Friday and decides to spend their money on fundraising and charity versus a lazy individual who sits on benefits, does little work and spends what little money they have on themselves. Cultural & Social - (Social Class)>The social class of an individual will affect what they spend their money on because working class people are more likely to save their money and spend if their is an offer or budget whereas a first class will spend all their money and not worry, the social class affects what pay each individual has.

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Stacey Edwards x                   Economic - (Family Income)> The amount of income that a family has coming into their house hold will influence what they decide to spend their money on. Their income will allow them to either buy products that are expensive or products that are cheaper.Personal - (Age)> How old an individual is will affect what they chose to buy. The older generation are more likely to purchase products they are used to whereas younger consumers are always trying to keep up with the modern products. Age can also affect how much a person spends as older individuals are on a higher working wage.Psychological - (Attitude)>An individuals attitude will influence what they decide to spend their money on. An example of this is a hard working individual who works Monday to Friday and decides to spend their money on fundraising and charity versus a lazy individual who sits on benefits, does little work and spends what little money they have on themselves. Cultural & Social - (Social Class)>The social class of an individual will affect what they spend their money on because working class people are more likely to save their money and spend if their is an offer or budget whereas a first class will spend all their money and not worry, the social class affects what pay each individual has.

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PERSONAL FACTORS - People of different ages have different needs.
- Self - concept, ones perception towards themselves.
- The Occupation of a person has a major impact on their behaviour, for example, a marketing manager of an organisation is trying to buy business suits, while a low level worker in the same organisation buy- resistant clothing work.
- Economic Situation of the consumer has a great influence on their buying behaviour. if income and savings a customer is high, then going to buy more expensive products. Moreover. a person with low income and savings buy cheap products.

PSYCHOLOGICAL FACTORS
- Motivation - The level of motivation also affects the purchasing behaviour of consumer. Each person has different needs, biological needs, social needs etc.
- Beliefs and Attitudes -  For example, client has specific beliefs and attitudes towards different products. because such beliefs and attitude shape the brand image and affect consumer buying behaviour so traders are interested in them. Marketers can change beliefs and attitudes of consumers with special campaigns in the regard.

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Personal factors - A lot of factors about the individual come into affect. For example; the Age, lifestyle, occupation and income of the consumer would be of importance. A toddler would have different needs and wants compared to a 60 year old (Person of a higher age). The occupation is also important. As a rich person (Higher income), for example a highly paid footballer, would think about purchasing expensive things instead of finding cheaper alternatives in most occasions, compared to a person on a lower wage. This would also have a huge affect the Lifestyle of the consumer. Some consumers would not care about how expensive or cheap the products which they purchase and consume are, This depends of there Personality and self concept. - I think

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FAMILY INCOME:

THE HOUSE HOLD INCOME WOULD DETERMINE THE SORT OF PURCHASES THEY ARE LIKELY TO MAKE FOR EXAMPLE SOMEONE WHO IS NOT AS WELL OFF WOULD PURCHASE BASIC RATIONS ON THE OTHER HAND SOMEONE WHO IS MORE WEALTHIER WOULD HAVE DIFFERENT NEEDS AND DEMANDS

LIFESTYLE:

THE SORT OF LIFESTYLE A PERSON LIVES WOULD HAVE AN IMPACT ON THEM ON HOW AND WHAT THEY SPEND THEIR MONEY ON

MOTIVATION:

MOTIVATION IS WHAT WOULD DESIRE PEOPLE TO ACHIEVE THEIR GOALS EVERY INDIVIDUAL HAS DIFFERENT SORTS OF MOTIVATION WHICH ENABLES THEM TO BE DEDICATED IN TO ACHIEVING THEIR FINAL RESULT

CULTURE:

THIS FACTOR AFFECTS INDIVIDUALS ECONOMICALLY AS THROUGH THE CHOICES WHICH THEY ACT UPON WILL MAKE THEM ALLOCATE SCARCE RESOURCES

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Economic - Personal Income
This is when people are working a full time or part time job and earning a wage. Once they have spent money on bills etc. they will have disposable income left which will determine what products they can buy as luxuries.

Personal  - Age
The age of a person will determine what they will buy. Buying for themselves would be different for buying for others. A teenager wouldn't go out and buy something old like a vinyl for themselves. They would go out and buy modern technology.

Psychological - Motivation
According to Maslow's Hierarchy, you need to start off at the bottom of the hierarchy and meet basic needs in order to move up. Linking this to consumer behaviour is you can't buy something you don't need without buying things you need like food and water and shelter (homes).  As you move up the hierarchy, you become motivated.

Cultural and Social - Culture
Within your family, there will be beliefs and traditions and future generations would inherit these and these belief's and traditions would determine what you buy. For example, some people do not celebrate Christmas so they would not buy Christmassy things. However someone that does celebrate it, would buy the Christmas decorations and presents.

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key influences
- Economic factors
>personal income: this is the total income of the consumer, how much money they make for themselves after the pay off their bills and any other out going.
>Disposable income: this is income that is available to the consumer to spend whenever they like and on what they like.
-Personal Factors
> age: people of different age have different needs so they would buy different things and shop at different places.
>Occupation: consumers will have different types of jobs which will make how much money they make different and this will make them have different demands.
-Psychological Factors
>Motivation: this is what motivate the consumer to buy the product. linking it the to Maslow's Hierarchy you need motivation to move forward and meet basic needs. people need a lot more than others to be motivated.

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-Economic factors:

Family Income- the consumers income determines what they are most likely to buy e.g. if they have a low income they won't want as much as people with a better income. the people with a higher income are more demanding and have more wants and needs.

-Personal Factors:
Occupation- the higher, more well paid people have a higher demand and want the more expensive products.

-Psychological Factors:
Attitude- it is how a person is around a certain product, so they may like or dislike it.

-Cultural and Social Factors:

Social Class- the different divisions and social classes determine the product a person would pick as they cannot either afford it or they can afford everything and they aren't happy with what they have so they want more.

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Personal: occupation, which is what people do for a day job to make a living, which earning a salary as an employee or they could own their own business and depending on the level of their income, will depend on how much people are able to spend on certain products or services.
Economic: standard of living is how much wealth that individuals or groups of people get and that impacts on how much people are able to spend on certain products or services.
Psychological: Motivation is a reason behind people doing certain things, so in this case, what can influence people to buy certain products or services is that they've seen it on TV, they like how it looks and it's use.
Socio - cultural: status is the situation that people are currently in and it can affect consumer behaviour as certain people may not be able to afford certain products & services.

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Economic Factor- Personal Income: This is the total amount of a persons earnings that they receive. This influences consumer behaviour as people will only buy goods and products within their means.

Personal Factor- Occupation: A persons occupation can mean that they have different demands. This influences their behaviour as people in a high demanding job will want as much as they can have whereas people in a less demanding job will only want what they need.

Psychological Factor- Motivation: Different things can motivate different people and for some people it takes a lot more for them to achieve their goals whereas it might just take one simple thing to drive another person.

Cultural & Social Factor- Role & Status: People choose and buy things according to their status. For example if someone on a lower income wanted a computer they would only buy within their means however if someone with a large amount of disposable income wanted a computer they would get the newest most expensive computer.

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Personal Factor: Age: Age is when the product is being targeted at different age groups. Some consumer have different needs, so its important that the product is suitable for a particular age group.

Economic Factor:
Family Income: Family income is the amount of income that a family has coming into their house. It will depend on the level of income consumer gets. It  will hold influence what they decide to spend their money on a different type of product.

Psychological Factor: Motivation:
It will take different things to motivate consumer and it will take a lot of time to achieve their goals.

Cultural & Social Factor

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Consumer Credit- Economic
In terms of tourism, consumer credit can be the paying back of a holiday in instalments rather than in one lump sum. On the other hand this doesn't work so much within hospitality as you cant pay for a meal in instalments but theirs nothing stopping you putting it on a credit card. :)

Age- Personal Factors

Depending what age group a person falls into depends on the needs of purchasing goods. :)

Culture- Cultural Factors
The way of living which can be passed on throughout generation, beliefs and traditions. :)

Involvement- Psychological Factors
Involvement refers to the amount of interest a consumer shows towards a product. Depending on the consumer they may be really interested or not interested at all. :)

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age: when the product is targeted at a particular age group or target market as the age group will suit or need this product or more.

gender: men and female also have different needs and wants therefore a product must be suitable for the chosen gender or consumer

personal occupation: depending on what an individual does for work and how much an individual earns is a persons occupation. They will have a salary and will be getting income which will allow them to spend on goods or services.

family income: the amount of money a family generates within their household.

lifestyle: depending on how an individual lives their life and how much they earn and what they spend their money on contributes to a persons lifestyle.

motivation: the drive and force that pushes you to keep going and working hard to be able to buy the things they want or need.

social class: different people have different wages and income which allows them to be categorised into social classifications as some people will not be able to afford products that another person  can afford.

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Identify Key Influences of consumer behaviour. Please write your name on each post-it and the category of key influence plus a description.  

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Identify Key Influences of consumer behaviour. Please write your name on each post-it and the category of key influence plus a description.  