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Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app exclusively for the iOS operating system. A version for Android devices was released two years later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively.

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Instagram was the runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies in January 2011. In May 2011, Fast Company listed CEO Kevin Systrom at number 66 in "The 100 Most Creative People in Business in 2011". In June 2011, Inc. included co-founders Systrom and Krieger in its 2011 "30 Under 30" list.
Instagram won "Best Locally Made App" in the SF Weekly Web Awards in September 2011. 7x7Magazine's September 2011 issue featured Systrom and Krieger on the cover of their "The Hot 20 2011" issue. In December 2011, Apple Inc. named Instagram the "App of the Year" for 2011.In 2015, Instagram was named No. 1 by Mashable on its list of "The 100 best iPhone apps of all time," noting Instagram as "one of the most influential social networks in the world.

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Users on Instagram have created "trends" through hashtags, which are specific keywords combined with a hash symbol that lets them share content with other Instagram users. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. There are roughly eight different categories of photos shared to Instagram : friends, activities, gadgets, self portraits, food, captioned photos, pets and fashion.

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The popularity of Instagram has led to a variety of third-party services using its functionality and adopting it into formats not officially supported. Examples include services for getting an overview of user statistics, printing photos at social events, turning a large number of photos into thumbnails for a physical book or a large poster, and dedicated apps for viewing Instagram on Mac personal computers

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Instagram has developed and released three stand-alone apps with specialized functionality. In July 2014, it released Bolt, a messaging app where users click on a friend's profile photo to quickly send an image, with the content disappearing after being seen. It was followed by the release of Hyperlapse in August, a then-iOS-exclusive app that uses "clever algorithm processing" to create tracking shots and fast time-lapse videos. Hyperlapse launched on Android and Windows in May 2015. In October 2015, it released Boomerang, a video app that combines photos into short, one-second videos that play back-and-forth in a loop.

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In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. Images uploaded to a user's story expire after 24 hours.  In November, Instagram added live video functionality to Instagram Stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending. In July, Instagram started allowing users to respond to Stories content by sending photos and videos, complete with Instagram effects such as filters, stickers, and hashtags.

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In June 2012, Instagram introduced "Explore", a tab inside the app that displays popular photos, photos taken at nearby locations, and search. In April 2016, Instagram added a "Videos You Might Like" channel to the tab,followed by an "Events" channel in August, featuring videos from concerts, sports games, and other live events, followed by the addition of Instagram Stories in October. The tab was later expanded again in November 2016 after Instagram Live launched to display an algorithmically-curated page of the "best" Instagram Live videos currently airing. In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places.

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In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging. Users who follow each other can send private messages with photos and videos.  Users can send a photo to a maximum of 15 people.  A camera inside Direct lets users take a photo and send it to the recipient without leaving the conversation. In April 2017, Instagram redesigned Direct to combine all private messages, both permanent and ephemeral, into the same message threads.

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Initially a purely photo-sharing service, Instagram incorporated 15-second video sharing in June 2013. The addition was seen by some in the technology media as Facebook's attempt at competing with then-popular video-sharing application Vine. In August 2015, Instagram added support for widescreen videos.  In March 2016, Instagram increased the 15-second video limit to 60 seconds.Multi-video posts were introduced in February 2017, allowing up to 10 minutes of video to be shared in one post.

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