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Establish a visual hierarchy

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Always design for your audience

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Create a style theme and use it throughout the magazine

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One or two fonts THAT GO TOGETHER NICELY 

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One or two fonts THAT GO TOGETHER NICELY 

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Identify your audience and design for them.

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Don’t Disregard Readability/Legibility For Aesthetic Reasons 

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Don’t Disregard Readability/Legibility For Aesthetic Reasons 

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Always use a grid.

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Memorability.

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Make sure the font is legible, so that the reader can understand and read what you wrote

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Simple is beautiful.