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1. Maths
2. English
3. Science

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http://uk.ign.com/videos/2018/02/16/one-thing-ea-is-doing-that-no-one-can-hate

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Top Countries

United States  US$1,714.4m

China   US$990.8m

United Kingdom          US$264.5m

Germany         US$237.7m

India    US$182.0m

A study by smartphone maker HTC into British behaviour on dating apps found that 24 percent kept their profile active even when they entered a relationship

Trends – swiping left/right (gamification), being safer (reducing crime)

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Match-making based on horoscope

Market segment:

Customer: age, location, interest, culture, language, personality, characteristics

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Domino’s: Who Needs a Date for Valentine’s Day When You Can Have Free Pizza?Domino’s turned up the temperature last Valentine’s Day with their Tinder campaign, which allowed men and women to swipe right for the chance to get free pizza and discounts. The brand engaged hungry suitors in pun-filled Valentine’s conversations and then sent tasty rewards to the best ones.

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Domino’s: Who Needs a Date for Valentine’s Day When You Can Have Free Pizza?Domino’s turned up the temperature last Valentine’s Day with their Tinder campaign, which allowed men and women to swipe right for the chance to get free pizza and discounts. The brand engaged hungry suitors in pun-filled Valentine’s conversations and then sent tasty rewards to the best ones.

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1) Paid Membership
2) Advertising Revenue

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Websites are more predominately used by older demographics or users with fetishes

Whereas apps are used more frequently by younger consumers

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Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

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Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

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Mintel predict the UK market will grow from £165m to £225m by 2019

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June 2014 during the FIFA World Cup in Brazil, Tinder had a 50 percent increase in downloads and usage. Could there be a similar trend this summer, with the 2018 World Cup??

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3 categories:
a) marriage
b) socialising
c) casual relationship

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Dating website revenues are expected to slow down and achieve only moderate growth this year because the U.S. market is extremely saturated. There are over 1,500 dating sites that all are working to attract the same consumers: single men and wome

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According to Marketdata Enterprises Inc., dating website revenues are expected to slow down and achieve only moderate growth this year because the U.S. market is extremely saturated.

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there are over 1,500 dating sites;  all are working to attract the same consumers: single men and women.

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There is no major gap, the gap is a lie. There's an infinite amount of niche dating markets, eg herpes fish, skater dating, gluten free dating.

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tinder have used gamification learning to change the previous taboo idea of online dating.

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54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile

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"The League" - online dating for wealthy professionals
"Sugardaddy" - basically prostiution without prostitution

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Users create a profile and search for like-minded others

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Use elements to create a 'game' eg. Tinder swiping

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VR for everyone -  we can now turn our smartphones into virtual reality headsets

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15% of American adults have used online dating sites and/or mobile dating apps, up from  11% in 2013.

22% of young adults have used a mobile dating app.

55- to 64-year-olds are also flocking to online dating, with 12% of older adults having tried it

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Hi Bumble
Your app is wack
darn it!

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Hi Tinder
we took our idea from you
lol *swipes left*

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Tom

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Alex
Revenue in the "Online Dating" segment expected to amount to US$1,383m in 2018 (Statista)

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Xin

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Freida

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Distribution of individuals who are current users of Tinder or used the app in the past in the United Kingdom (UK) in June 2017, by gender*

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The name is bond, James Bond

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we're now called Clockwork!