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They will now be doing home delivery

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It sounds messy, but Baskin-Robbins says it can do it -- deliver ice cream in the heat of summer to customers' front doors.

More than 600 Baskin-Robbins U.S. stores are now delivering scoops of ice cream, milkshakes, sundaes and cakes through DoorDash. The chain, owned by Dunkin' Brands Group Inc., had previously tested the service in about 60 locations in Los Angeles and Chicago. Now, stores are on board in 22 cities, including New York, Dallas, San Francisco and Seattle.

"Convenience and immediate gratification -- they are huge customer needs," said Carol Austin, VP-marketing at Baskin-Robbins. "Customers today want what they want, when they want it."

While many chains have moved to deliver burgers, chicken and fries, delivering ice cream has remained largely elusive. DoorDash is using insulated carriers to ensure the treats arrive intact. The only difference is that sundaes won't have whipped cream, which dissolved during the delivery time, the company found during trial runs. Baskin-Robbins stores that tested delivery also showed sales increases, Austin said. She declined to provide specific figures.

Dunkin' shares may get a boost from higher Baskin-Robbins sales. Through Wednesday's close, the stock had climbed 5.6% this year, compared to a 16% gain for the S&P 500 Restaurants Index. Dunkin' shares fell 0.6% to $55.07 Thursday.

McDonald's Corp. is another fast-food brand bringing desserts to diners. The Big Mac seller said earlier this year that it was partnering with Uber Technologies to offer delivery across the U.S. McDonald's delivery service includes sundaes, milkshakes and McFlurry desserts, though their ice cream is the soft-serve variety rather than hard scoops.

Patrons must use the DoorDash mobile app or website to place orders for Baskin-Robbins products, and there are delivery fees that start at $2.99 and average about $5. Baskin-Robbins will look to expand the service to all of its 2,500 U.S. locations as DoorDash grows. It may also consider working with other third-party companies, Austin said.

"We are interested in doing whatever we can to expand it," she said. "We are working to get it to everyone."
-- Bloomberg News

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Here's the Scoop on How Baskin-Robbins Plans Home Delivery

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It sounds messy, but Baskin-Robbins says it can do it -- deliver ice cream in the heat of summer to customers' front doors. More than 600 Baskin-Robbins U.S. stores are now delivering scoops of ice cream, milkshakes, sundaes and cakes through DoorDash.

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 Source 2                These are my favorite ice cream

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 Source 2                These are my favorite ice cream

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what are yours ?

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Sharpen that trivia brain. Our fun facts are full of little chocolate chips of knowledge. How well do you know Baskin-Robbins?

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they are now having favlor of the month what are you gonna  get ?

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they are now having favlor of the month what are you gonna  get ?

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Dessert franchise system Baskin-Robbins has selected York Peppermint Pattie as its December flavour of the month and has brought back the fudge yule log and winter wonderland cakes for the holiday season.

The flavour of the month is mint ice cream filled with mini York Peppermint Pattie pieces and a mint-flavoured, dark chocolate ribbon. It can be enjoyed in bowls and cones, on top of a brownie or mixed into a milkshake.

Baskin-Robbins' fudge yule log cake features mint chocolate chip ice cream and chocolate cake rolled together with white icing, holly leaf decorations and candles. The new winter wonderland cake is icy blue with glitter, white dots and piping.

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Baskin-Robbins announces flavour of the month and seasonal cakes - Canadian Business Franchise

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Dessert franchise system Baskin-Robbins has selected York Peppermint Pattie as its December flavour of the month and has brought back the fudge yule log and winter wonderland cakes for the holiday season. The flavour of the month is mint ice cream filled with mini York Peppermint Pattie pieces and a mint-flavoured, dark chocolate ribbon.