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Matches an Appeal Arthur Melbourne Cooper 1899

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Matches an Appeal Arthur Melbourne Cooper 1899 British stop motion animation on film

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Animating in advertisements mean that there's no limit and can usually be a lot simpler, such as the animation in the image below:

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Allows the company to create a brand character.

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A Famous Series of Ads in the past few years were the "Compare the Meerkat" adverts, first released on the 5th of January 2009.

The adverts featured animated meerkats and centered on the fictional confusion between the websites "Compare the Market .com" and Compare the Meerkat .com"

The adverts were a huge success and the character Alexander Orlov from those ads is now widely recognised. The adverts were even popular enough that stuffed toys and a short book were released based on them.

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Ooh look a moving billboard

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Coca Cola Robotic 3D billboard in Time Square New York 😱 Coke broke records with their 3D billboard

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Coca-Cola the world's first 3D robotic billboard in Times Square. A pioneering concept in out-of-home advertising, this patented display technology allows for nearly limitless versatility and multi-dimensional creative freedom. ~ Website: http://ivito.net Facebook: https://facebook.com/mrivito Twitter: https://twitter.com/mrivito Google Plus: https://google.com/+mrivito Instagram: https://instagram.com/mrivito

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Example of animation that uses in advertisement.

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Example of animation that uses in advertisement.

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STOP MOTION - Is the process of animating real-world objects and photographing them for every frame by frame. Example of stop-motion animation:
1. Clay animation
2. Cut-out animation
3. Object animation
4. LEGO animation
5. Puppet animation

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One of the oldest recorded animated advert is a stop motion advert for donations to send matches to troops during WW1.

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Looney Tunes is called Looney TUNES because initially  the animated shorts were supposed to be a method of advertising the music of  Carl Stalling

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In 1941 the first animated commercial was broadcast. It was in September of that year when the animated Botany Lamb first pranced across television screens to promote Botany Mills ties (as well as forecast the weather).

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Why animation?

1. Grab attention

2. Keep audiences engaged

3. Communicate quickly and concisely

4. Gain understanding

5. Make a lasting impression

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The john lewis advert from 2013 cost over £7 million to produce but had such a huge interest because of how it was made

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different types of animations are used for different target audiences 

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different types of animations are used for different target audiences 

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What is the oldest animation advertisement? 

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What is the oldest animation advertisement? 

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-1930’s
-Animation was mostly reserved for comic strips or short skits in the Nickel Odeon’s -  Matches An Appeal” By Arthur Melbourne Cooper

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Product placement in animation is commonly found in new, modern animations as well as older children's cartoons.

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Commercial animations usually cost around $3,000 per second

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This is an animated advert from Pepsi from the late 30's early 40's

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This is an animated advert from Pepsi from the late 30's early 40's

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One of the oldest animated advertisement. First mountain dew commercial

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One of the oldest animated advertisement. First mountain dew commercial

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it is used mainly to attract the attention of the viewers

as it is looked upon as entertaining

and informative if the advert is animated

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Where can animated advertisement be found?

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Where can animated advertisement be found?

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- TV
- Billboards
- Pre-Movie Screenings

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- TV
- YouTube
- Movie Screenings
- Billboards
- McDonald Signs
- KFC Signs
What is it used to attract?
It is mainly used to attract viewers attention and draw them into buying their product. For example: Fifa 18, EA show a good trailer when in fact it's false marketing and not worth your money.

Some adverts use comedy to try and win you over

This was the top commercials of 2016.

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Can be used to significantly gain brand recognition and sales

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a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.