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The Disney ideology - or religion - is not only built into the products. Certain values permeate the entire organization.

Nicolas, Thor, AK og Andreas

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It is interresting that Disney not only sell a produkt but also a fantasy

Rasmus H & Mathias H

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It says something about Disney and that they are so much more that just moviemakers and that they don't just sell products.

Line

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The Mickey Mouse character is the most popular and the most known Disney figure, which make the point very powerful.

Sofie

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Mickey Mouse has been symbol of the American society. If you do like him, you will be a good American. So I think they have used him to have an influence on the youngsters, so they can be good youngsters, at an early age. Which probaly is good for the American future.

Rasmus Binder

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This passage shows how important the Disney values are to them. The company know their success is more than some products. Their success comes from communicating values and giving experiences.
Rowan, Martin & Kasper

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In this passage, you can tell how much their values mean to the Disney company. The author of the article, does look at it in a bad way, by using the expression 'brainwashes', but the passage really shows how important it is for the company that their employees behave the right way in the name of the Disney company.

Camilla

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-How can a park with 11.7 million visitors and a profit of 202 million francs be a mistake?I think it's has been a success

Mads

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Disney is not a company everyone can lead. Its not just about making a huge profit - but having a belief in the values and the disney universe

Frederik Kajgaard Andersen

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in 1932 the Mickey Mouse Clubs had around 1 million members between them

Mikkel K

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This passage shows that the source to Disney’s success is being devoted to a given set of universal values. Even though this consistency has had its problems, Disney sticks to the values, since it is the key to further success.

Malene

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This passage shows that it's not important for Disney to do it right the first time but it is okay to make mistakes if it doesn't damage the company's image.

Sumittra