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Will the target audience be large enough in order to have a profitable business?

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1. Who is currently buying your product or service?

2. What are these people's lives actually like?

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How much time will it take?

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Can you sell expensive products with a high-involvement process through online shopping

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Can you sell expensive products with a high-involvement process through online shopping

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What are the major decision making influencers?

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How much effort does the company has to put in to the segmentation of customers?

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why will they spend their paid internet time  with you?

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why will they spend their paid internet time  with you?

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Why should our audience buy our product? What is our benefit for them

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How random is our sample?

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What do our customers wants?

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How often does our target group visit a certain kind of website?

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What value does the product have to the targeted customers

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What is the added value?

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How much spending power does our target group have ?

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What does your ideal
customer really WANT?

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What macro economic trends do I have to take into account?

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What macro economic trends do I have to take into account?

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What kind of website matches your product?

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Where would people buy your product or service from?

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Where would people buy your product or service from?

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What is our target group

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is this website promoting our product clearly?

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is this website promoting our product clearly?

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What are the behaviours of you customergroup?

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What are the behaviours of you customergroup?

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Time Lecturers put into preparing this lecture

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Time Lecturers put into preparing this lecture

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7 hours

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How can we best promote our product/service online in different countries?

What are the main interests of our target group and what is the best way to reach them?

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What kind of internet sources does our target group use?

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Why do customers purchase our product instead of our competition.

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Who are my customers and what are their behaviors?

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Who are my customers and what are their behaviors?

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Where do they spent the most time while browsing the web?

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Where do they spent the most time while browsing the web?

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https://www.marketingdonut.co.uk/market-research/questionnaires-surveys-and-focus-groups/top-20-questions-that-research-could-help-you-answer

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Can we identify our target group or is the internet too anonymous?

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what websites do our target audience use ?

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what websites do our target audience use ?

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How much money are you willing to spend?

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How much money are you willing to spend?

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how much time do you spend on the internet on a daily basis?

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Who will be in our target group?

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What teaching styles are used by teachers in managing their students?

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What teaching styles are used by teachers in managing their students?

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https://padlet.com/crmteam0/4drndis2fbyi

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Problem Analysis - Which Questions Do You Need To Ask

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Problem Analysis - Which Questions Do You Need To Ask

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Please spend the next 4 minutes coming up with 1 - 2 basic research questions related to marketing a product or service online. HINT: the pictures posted here are relate to some questions that you may ask. POST you question(s) on this Padlet.

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Which student will present this Padlet's results?

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Which student will present this Padlet's results?