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Understand codes and conventions

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Fantastic, detailed pre -production materials have been placed together as a group. They demonstrate professional standards and demonstrate good working practice as a team.

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Be able to plan a corporate.

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Thanks James for peer marking I fully agree with this grade

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Thanks James for peer marking I fully agree with this grade

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When discussing the codes and conventions of current practice Riley has justified all points made using
supporting arguments or evidence, has develop ideas critically (ie, compare, assess and discriminate) and
has drawn out of an example precisely what it is about it that exemplifies the point it illustrates. Riley was able to clearly identify formats, equipment, and techniques used. He was able to explain fully how relevant
legal and ethical issues affect the production of corporate and promotional programmes, illustrating his
explanations with detailed and elucidated examples. Technical vocabulary will be secure and used correctly
and confidently at all times.

Marking by; James Eccles

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The video includes has upbeat positive music presenting a happy excitable atmosphere for all attendees, a presenter to show the viewers the variety of things to do at the event, and cut-aways corresponding to what the presenter is saying. This fits to the codes and conventions of the video because it showcases the event in a way that creates an atmosphere and makes you feel included. It shows the variety of things to do at the event so as to appeal to more people.

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The video is very colourful to show the energy and excitement within the event. Animation is used to cut to different parts of the event and make quick transitions between scenes to show the fast pace and every aspect of the event in a short space of time. The fast pace, bright colours and quick transitions suggest that the event has a really high energy and the crowd are enjoying it with so much going on. The video also includes celebrity endorsement, each celebrity who talks on camera is smiling and showing that they are enjoying the event.

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This video includes a presenter, and cut-aways to the different parts of the event that they’re talking about. An example of this is when the presenter talks about cosplay and it cuts to clips of the different cosplay people were wearing at the event and how excited the crowd were to be there. Another example of this is when he was talking about video games and there is a cut-away showing video game footage as well as people playing different types of games.

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Meaning is communicated to the viewer through a variety of camera shots, the background music and the editing. The video is fast paced to communicate a sense of excitement and high energy to the viewer. The variety of camera shots show all of the different parts of the event and what there is to enjoy.

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The video includes talking heads with different people sharing their experiences, cut-aways that show the animals they have at the arena and calm but still upbeat background music to show that the college is a happy atmosphere for the animals, teachers and students. This fits in with the codes and conventions of the video because it showcases the college and all the positive aspects of it along with showing the different facilities and creating an atmosphere.

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The colour blue is very prominent in this promotional video. The colour blue links to the college itself but also connotes relaxation and being calm which suggests the college is a relaxing environment to be in. The fact that they are all dressed the same suggests that the college is a community.

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This promotional video includes interview techniques and cut-aways to the animals they are talking about. An example of this is when one of the teachers is talking about how the course is hands on and very practical, during her talking about this it cuts away to the students grooming the horses and learning about different animals. The video also uses banners to introduce each person they interview.

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Meaning is communicated to the audience through the variety of camera shots, the background music and the way the programme is edited. The video is of a fast pace which communicates a sense of energy to the viewer. Slow motion is used to emphasise certain shots. The variety of camera shots, specifically the cut-ins and close ups, show the viewer all that Badgworth Arena has to offer.

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Weston College Badgworth Arena Promotional video

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Weston College Badgworth Arena Promotional video

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How does the form (promo, information, music, sales) fit in with the codes and conventions of the video?

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How does the form (promo, information, music, sales) fit in with the codes and conventions of the video?

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Analyse the content and make reference to particular points of interest

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Analyse the content and make reference to particular points of interest

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Discuss the style and make reference to particular points of interest.

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Discuss the style and make reference to particular points of interest.

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How is meaning communicated to the audience?

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How is meaning communicated to the audience?

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Use the table below to take notes when viewing. Next write up your analysis using correct media terms.

For each example, using correct media terminology, complete the table in detail. Ensure you explain through using specific examples.

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4) Research and find two contrasting corporate or promotional productions.

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4) Research and find two contrasting corporate or promotional productions.

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Corporate and promotional programs might want to appeal to business people who may want to invest in the company, people who might consider using the company’s products or services and rival companies that might want to see what the company is doing and people’s thoughts on the company and what they do.

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3) Explain some of the different target audiences that corporate and promotional programs might want to appeal to? 

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3) Explain some of the different target audiences that corporate and promotional programs might want to appeal to? 

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Different purposes of corporate and promotional programs include educating the viewer and informing them on the company and what they do, entertaining the viewer and showing them all of the great aspects of the company, and to show the company from different points of view.

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2) Define the different purposes of corporate and promotional programs?

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2) Define the different purposes of corporate and promotional programs?

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I would expect to see interviews with people from the company and the consumers who use the company. I would also expect to see different aspects of the company, for example I would expect to see different rooms and different people’s views of the company and what they find good about the company itself. A variety of camera shots to show as much of the company or organisation as possible to fully showcase the company/organisation.

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1)	What would you expect to see in a corporate or promotional production?

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1)	What would you expect to see in a corporate or promotional production?

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You will look at examples of corporate and promotional videos that use a variety of codes and conventions. Once we have looked at the varying examples as a class you should put together either a blog, report or padlet that should include the following:

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Editing isn’t of a great quality. Camera quality is quite poor. No interviews with attendees.

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Shows lots of footage from different areas at the event and things that happen there.

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To tell people about the event and encourage them to attend.

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No interviews with staff or patients. Not enough about what they do.

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Footage that links up with voiceover to make sense to the viewer. Information that can be helpful to the viewer.

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To tell you about the hospital and how they can help you.

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Pace is too fast, hard to read the information as it is so fast. No talking.

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Bright colours to catch they eye of the viewers. Information shown in a different way.

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To tell people how to be confident at work.

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Internal – How to be more confident at work

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Internal – How to be more confident at work

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No talking, no interviews and not enough footage of their events.

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Lots of information on what they do and how they work. Some footage of events.

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To give information on the company and what they do.

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Better audio quality and more interviews. Messy execution and editing.

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Has information about what they do. Talked about previous events. Footage of events, campaigns and speeches.

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To raise awareness and spread an important message. Give information on their cause.

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The sound quality wasn’t the best as some of the people weren’t properly connected to a microphone.

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Variety of shots. Multiple interviews showing different types of people that attend the college along with teachers. Some effects used to emphasise. Name banners.

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To show what the college has to offer future students and encourage them to enrol at the college.

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Task 3- Watch the following examples of different types of corporate videos and take notes in the table below.

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Task 3- Watch the following examples of different types of corporate videos and take notes in the table below.

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Who do you think the target audience might be?

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Who do you think the target audience might be?

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The target audience would be business people aged between 20 and 45. These people would be interested in investing in a business and they would be serious, professional individuals. The gender demographic would be mostly men but some other genders also.

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What do you think the function and purpose of the google promo is?

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What do you think the function and purpose of the google promo is?

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To provide clients with necessary information and expand their target audience to gain more clients.

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Discuss and note down why and how current practice has changed.

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Discuss and note down why and how current practice has changed.

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Internet has played a big part in the change of current practice as it is easier to do research meaning there is more detail to the video and the technology has advanced meaning the videos can be of higher quality. HD and 4K cameras are examples of how technology has advanced. Editing software makes the videos more slick and professional-looking. Larger variety of styles means that more people can be engaged by the videos as different styles appeal to different people, this expands the audiences. By using special effects, animation and humour, the videos can appeal to viewers who may be younger meaning that the audience expands. New devices such as phones and tablets means that there is more ways to watch the videos, they gain a larger audience. It is now a lot easier to market due to changes in technology and internet platforms on which you can spread the videos easier.

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Which style appeals to you the most and why is this?

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Which style appeals to you the most and why is this?

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The humour and animation styles would appeal to me the most as they would keep me engaged and prevent me getting bored. These styles would entertain me more and I would be more likely to pay attention to them.

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The age demographic for this would be teenagers and young adults of all genders aged 16-25. The social class demographic is mostly D and E. Media students.

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Age demographic would be 21-41. Gender demographic would be all. Social class demographic would be

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Lower class demographic D and E. Most likely to be aimed at all ethnicities.

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Aimed at lower/middle class people. All genders. White people.

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The age and gender demographic for this would be young women aged 16-21.

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The age and gender demographic for this video would be men aged 15-25. The interest psychographics would be sport and parkour. The target audiences’ lifestyle would be active and busy. The sexuality demographic of the target audience for this video would be straight people. As it is shown that they travel, the location demographic would be all over the world. Middle class.

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Age and gender demographic for this would be adults between 19 and 35 of all genders but mostly females. The interest psychographic would be beauty and fashion. The social class demographic would be D or E.

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Age demographic would be 40-65 year old men. The social class demographic would be C1 and C2. The ethnicity and sexuality demographics would be all as there are many ethnicities in these videos and there is no specific sexuality-aimed content. The location would be everywhere.

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Task 1– Watch the examples and assess who you think the target audience is:

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Task 1– Watch the examples and assess who you think the target audience is:

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There are many varying styles of corporate promotional videos. For example informational, humour, testimonial, beauty, documentary, creative, animation and demonstration.

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Health and safety procedures such as a recce and risk assessment are used to ensure that people are safe when filming and that the location is suitable for what they want to make. This is important in corporate video production as it makes it easier to film as it ensures everything is safe and suitable for when it’s time to film.

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Scheduling is a practice that keeps the production team organised as it tells them when things are happening, for example when they are due to go and film. This is important in corporate video production as it helps ensure deadlines are met and everyone knows when they are supposed to be doing things.