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Ethical appeal or crebiblity.

The clarity of the claim, the logic of its reasons, and the effectiveness of its supporting evidence.

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The shoe company Toms is well known for their efforts in giving other countries' children shoes for every shoe that is bought. Toms main goal it to prevent the spread of disease among these children by trying to stop them from getting infectious cuts on their feet. This ad shows ethos by letting us see that the shoes really do go to children in need, and that the company is not lying about that.

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Thanks to you, TOMS is now on track to give the One Millionth Pair of new shoes to a child in need this September. And we've only come this far because of you. Making a better tomorrow, together, one child at a time...

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Both Bill Nye and Ken Ham have studied for years on the topic of how the world came to be. Bill Nye is a scientist who studied evolution for many years, among other things. Ken Ham studied the Bible for years, and gives biblical information about creation. Both men demonstrate ethos by knowing a great deal a bout the topic in which they are discussing.

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Bill Nye Debates Ken Ham - HD (Official)

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The ad for Sensodyne states that a cure for easing the sensitivity in teeth is to switch toothpastes. The ad brings in a real dentist to support this claim. The dentist gives the veiwers reasons why Sensodyne does in fact help strengthen sensitive teeth.

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Sensodyne TV Commercial For Saving A Dentist Visit

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In this commercial, a dentist from Arlington Heights, IL talks about how Sensodyne can be a simple solution for sensitive teeth. The toothpaste offers cavity protection, fresher breath and maintains gum health.

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"What one party suggests
officially is for that reason alone suspected and even made unacceptable to the
other. Also behind all official negotiations stands - though veiled - the
threat of naked power."

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"What one party suggests
officially is for that reason alone suspected and even made unacceptable to the
other. Also behind all official negotiations stands - though veiled - the
threat of naked power."

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Einstein's view that if only one power was in control, the other parties would be come angry, or even hostile, towards the leading one. Again, he watch this happen with World War II, when the Nazi party in Germany was the sole party in control, only listening to their own ideas. The party refused to come to an agreement with anyone, and esentially became a threat.

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"This forced-separation of
the people of both camps I consider one of the major obstacles to the
achievement of an acceptable solution of the burning problem of international
security".

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"This forced-separation of
the people of both camps I consider one of the major obstacles to the
achievement of an acceptable solution of the burning problem of international
security".

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People being divided over ideas, and being separated from each other to where the cannot come to an agreement over and issue is what Einstein is saying is one of our greatest problems. He has seen this start a war, when the people who were viewed as lower were not to have a say in what went on in their own cities and countries, because they were kept from the people who were viewed as more respectable. Einstien saw this happen when Germany took part of Czechoslovakia and would not allow the Czechoslovakians to associate with the German people, causing political disagreements.

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"I am thinking of persons
who are accustomed to the objective approach to a problem and who will not be
confused by exaggerated nationalism or other passions." 

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"I am thinking of persons
who are accustomed to the objective approach to a problem and who will not be
confused by exaggerated nationalism or other passions." 

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Albert Einstein had seen people become consumed by passion while in Germany. He had seen Nazism and quest for more land be the main thing many of his fellow citizens were overwhelmed by. Einstein had witnessed how people reacted to, what was to the outside world, nationalistic views.

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"The adaptation to warlike
aims and activities has corrupted the mentality of man; as a result,
intelligent, objective, and humane thinking has hardly any effect and is even
suspected and persecuted as unpatriotic."

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"The adaptation to warlike
aims and activities has corrupted the mentality of man; as a result,
intelligent, objective, and humane thinking has hardly any effect and is even
suspected and persecuted as unpatriotic."

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Albert Einstein was speaking of what was happening to the men during the war. He living during World War II let him see how barbaric and uncivilized men could be to one another. The men were no longer fighting for what was right, but for an inhuman idea.

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"People are unable to view
this situation in its true light, for their eyes are blinded by passion."

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"People are unable to view
this situation in its true light, for their eyes are blinded by passion."

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Albert Einstein knew what he was talking about when he talks about people being blinded. He was a German citizen who had seen the effect of the war and Nazism on his fellow people. Einstein had seen first hand what people "blinded by passion" were like, and how they acted.

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"In such a case, conscientious and expert persons would be brought together and they would work
out an intelligent plan to combat the plague. "

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"In such a case, conscientious and expert persons would be brought together and they would work
out an intelligent plan to combat the plague. "

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If a new disease were to break out, such as a new plague, Einstein is stating that scientists would get involved to try and find a cure. Scientists since the have came up with many medicines to combat new viruses. Einstein being a scientist himself, was correct in saying that they would work together to find cures for diseases.

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"It would be different if
the problem were not one of things made by man himself, such as the atomic bomb
and other means of mass destruction equally menacing all peoples." 

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"It would be different if
the problem were not one of things made by man himself, such as the atomic bomb
and other means of mass destruction equally menacing all peoples." 

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Albert Einstein seems to be the perfect person to talk about the atomic bomb, considering the fact that he came up with the idea of it. Einstein was one of the few scientists to urge President Roosevelt to allow the bombs to be made, and was also one of the few people to even know about them. He had extensive knowledge about what the bombs were capable of, and what they could potentially destroy.