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BeeKeep should create a line of top-quality beekeeping equipment that is only available in their stores. By offering unique products that BeeBest doesn't sell, BeeKeep can charge higher prices and appeal to beekeepers who prioritize quality over price. This approach lets BeeKeep stand out and innovate within its current market.

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The best way forward for BeeKeep is to grow its mail-order business and reach areas beyond its 30 regional stores. By enhancing its online presence and delivery services, BeeKeep can compete with BeeBest in areas that aren't well-served while still promoting responsible product use through online educational resources.

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BeeKeep should think about expanding into beekeeping education by offering certified courses and workshops, both in-store and online. This would use BeeKeep's expertise to create a new source of income and strengthen its reputation as a leader in the industry. It also meets a demand that BeeBest isn't currently addressing.

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The best strategy here is for BeeKeep to improve its in-store customer service and knowledge sharing. BeeKeep should build on its reputation as the "Friendly" supplier by offering more personalized advice, workshops, and support to its current customers. This approach plays to BeeKeep's strengths and sets it apart from BeeBest's less personal online model.