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Some short term goals of TRUCKTRACK are to expand all across Australia, and to build a substantial amount of funds for future projects. This will be done by collaborating with state governments and the federal government, and a toll program, where every time a truck driver travels on the tracks, the toll is cheaper than the last time they travelled. Some key performance indicators of this goal will be having 10,000 different trucks travel on the tracks, and earning $100,000,000 from the tolling systems.

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TRUCKTRACK aims to provide a safer option that benefits all road users. Taking away trucks from the road will let cars travel faster, reduce accidents, and allow for goods to be delivered quicker.

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TRUCKTRACK has goals to become a global company. It aims to have tracks on every continent, including Antarctica. The map above shows some potential locations for the tracks.

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The intellectual property of TRUCKTRACK includes the tracks themselves, all bridge and tunnel designs, the surrounding green spaces and the safety systems.

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The key driver for TRUCKTRACK is the shocking statistic that 157 people have died from truck-related accidents this year. TRUCKTRACK as a company wants to put an end to the deaths of innocent people, by eliminating the problem altogether. By doing this, the roads around the world will become significantly safer, and better for all stakeholders.

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Some challenges of TRUCKTRACK will include the high cost and scale of the projects. The production process of each track constructed will cost millions of dollars due to the cost of the tracks, wages, excavation, and more. As well as this, the scale drastically increases the cost, with every kilometre adding to this large number.

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In the long term, TRUCKTRACK has plans to expand across the world, having tracks on every continent. This will be done by developing funds from initial tracks in Australia, and then collaborating with governments and the World Trade Organization, to allow for TRUCKTRACK to make billions of lives easier, taking trucks off the road. Some key performance indicators of this goal will be having 1,000,000 trucks using the tracks globally, and earning $10,000,000,000 from the tolling systems.

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TRUCKTRACK will fund and host a variety of different campaigns, to improve its popularity, and to make the world a better place. TRUCKTRACK will donate 10% of all proceeds to an established TRUCKTRACK Transportation Charity, who will help assist people of all ages to travel to places. This will include assistance in purchasing vehicles, or paying for services like a taxi or an Uber. As well as this, TRUCKTRACK will run an annual Awareness Month for Road Deaths, where toll prices will be reduced, and funds will be allocated to better improving safety on the tracks.

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The obvious main customers of TRUCKTRACK will be truck drivers. However, these drivers will be split into two groups.

1. Truck drivers working for companies and organizations

2. Individual truck drivers

To promote collaboration between truck drivers, toll discounts will be given to truck drivers working for companies or organizations. However, individual truck drivers will still be supported, with funding available.

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Some market research was undertaken to ensure the success of TRUCKTRACK:

Over 630,000 trucks are registered in Australia, and around 500,000,000 worldwide.

In the case of the O-Bahn, its 12-kilometre construction costed around $195,000,000 in 1986, or around $615,000,000 in today's money. Therefore, the approximate cost of its tracks today would be around $51,000,000 per kilometer today.

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TRUCKTRACK's marketing campaign will brutally target its customers where they are present the most. Billboards, TV advertisements, and truck show presentations will help to amplify TRUCKTRACK's popularity, and will cement it as a global company willing to make a change.

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In order to achieve TRUCKTRACK's financial KPI's, timelines will need to be set. It's initial goal will be to earn $100,000,000 from the tolling systems in the first 3 years of operation. A longer-term goal of TRUCKTRACK's will be to earn $10,000,000,000 within the first 20 years of its operation.

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Using previous market research on the O-Bahn, which was calculated to cost around $51,000,000 per kilometer. However, the O-Bahn is situated in urban areas, and TRUCKTRACK is planned to be situated in rural areas, meaning TRUCKTRACK will cost significantly less. Based off of a calculation using a $25 per square meter figure, and a 50m sideways length all along the tracks, it is expected that the tracks will cost approximately $1,250,000 per kilometer.

This money will come from the government, trucking companies, and existing tolling systems along other tracks.

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TRUCKTRACK will generate its own revenue primarily through tolls. These tolls will primarily fund advertising campaigns to draw more truck drivers to the tracks. TRUCKTRACK will feature its own public advertising boards every kilometer along all tracks, for companies to rent from TRUCKTRACK to display advertisements for their products. As well as this, TRUCKTRACK will construct some service stations along the tracks, which will be rented to different petrol companies to sell their fuel for the trucks.