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1920 - The Invention of the "Unbreakable Bottle"

William Stanley accidently invented the unbreakable beverage bottle with the main consumer being blue collar workers who needed a product they could rely on.

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Originally, Stanley products were targeted at trades workers, with the marketing being directed to those who enjoy outdoor activities like camping.

Geo-Demographic

Male

Ages 20 to 60 years old

Middle Class

Psychographic

Intrests / Hobbies: Camping, Hiking, Trades workers

Behavioral

Products are durable, easy to clean and keeps food/drinks warm or cold for a long period of time in all climates.

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Recently, they experienced an unexpected shift in its target demographic from predominantly male audience to a female dominated one.

Geo-Demographic

Female

Ages 15 to 60 years old

Middle Class

Psychographic

Wide range of life styles/hobbies (fitness, corporate work, mothers, teachers, students, etc...)

Behavioral

Product is durable, easy to clean, comes in many different colors and sizes, keeps drinks hot/cold for a long period of time.

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"We're built on invention, innovation and inspiration with a timeless spirit that complements your wild imagination."

Sustainability At Stanley

"The most sustainable products are the kind that never need to be thrown away. Stanley has created reusable, Built For Life products for over 100 years, reducing demand for disposable products that end up in waste and water streams.

Taglines

Built For Life

Part of the Scene Since 1913

Loved By Generations

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Stanley products can be ordered directly from the Stanley website as well as in stores such as Dicks Sporting Goods, Amazon, Target, Walmart and many others. Stanley has also collaborated with Starbucks to make a limited addition tumbler that could only be purchased in select stores.

Price Comparison

Stanley is very similarly priced as their competitors. For reference, I found the prices of similar size tumblers from Stanley, Yeti, and Hydroflask.

Stanley (40oz): $54.15

Yeti (42oz): $54.21

Hydroflask (40oz): $43.31

*Although Stanley is more than Hydroflask, Stanleys and Yetis are dishwasher safe while Hydroflask are not

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Instagram: 849K followers

TikTok: 1M followers

Facebook: 298K followers

Twitter: 11.1K followers

LinkedIn: 13K followers

Most Recent Social Media Post:

Instagram video showing how to clean the top of your Stanley Tumbler. A couple months ago, a TikTok of someone realizing that they needed to clean under the rubber section of the top went viral because of how dirty it was. As a play off that, Stanley posted a reminder video showing customers how to do it to ensure their tumbler lasts for life like their slogan states.

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Viral TikTok of womens car that caught on fire with her Stanley tumbler inside. After the fire was put out, she showed how her tumbler still had ice in it. Stanley responded by offering to replace the womens car due to the marketing she did for the company.

Stanley used this to target any consumer who has been in need of a tumbler that will keep their hot drinks hot or their cold drinks cold, even throughout a car fire.

This video has proven to be very effective, within the lst year, Stanley Tumbler sales increased by 275%.

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Flatiron Construction is a nation wide Heavy Civil company that works as a designer and GC for projects such as:

New Highway Construction

Highway Expansion / Renovation

Bridge Construction

Tunneling Construction

Railroad Construction

Airport Runway Construction

Flatiron self performs the majority of their structures and earthwork scopes and employs around 3,500 people.

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Flatiron is very active on Social Media (Facebook, LinkedIn..) as well as college career fairs, construction competitions and industry events.

Social media posts consist of:

Project Updates and Milestones

Company Sustainability Results

Monthly Newsletters

Employee Recognition

Company and Project Awards

Company Culture

Upcoming Industry Events / College Career Fairs