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Ole Kirk Christiansen founded a toy company in Denmark. 🇩🇰

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Timber was used in war.
The raw material was changed to plastic.

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At the same time, they invented bricks made from sustainable raw materials.

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The initial interlocking plastic bricks was widely used.
It appears generations of kids and AFOLs.

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The innovative design, which is about stud-and-tube system, still used today. This is also the key to the stability of the creations.

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DUPLO specially designed for younger children.
Various themes and minifigures are released one by one.

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It is known as Toy of the Century.

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The LEGO movie was being released successively.

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They plan to replace past packaging with environmentally friendly packaging.

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All products of the future will be made from sustainable materials.