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Land- Stewart Butterfield and his team acquire digital space for their initial project, a multiplayer online game called Glitch. By 2013 the closure of Glitch, the team repurposes the existing digital infrastructure and space to lay the groundwork for what will become Slack.

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Capital- Butterfield secures additional funding from venture capitalists, including Accel Partners and Andreessen Horowitz, to support the development and launch of Slack. With increasing demand for Slack, additional rounds of funding are secured to support scaling efforts and market expansion.

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Labor- The team transitions from Glitch to developing Slack, investing significant labor into coding, design, and user experience. As Slack gains traction, the team expands rapidly, hiring more employees to manage operations, support, marketing, and further development. Continuous labor is invested in refining and expanding Slack's features, scaling infrastructure, and supporting its growing user base.

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Entrepreneurship- Butterfield and his team exhibit entrepreneurship by navigating the challenges of developing and launching Slack, including refining the product, building partnerships, and attracting users. Slack disrupts the traditional workplace communication landscape with its innovative approach, demonstrating entrepreneurial vision and initiative.

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Entrepreneurship- Despite facing competition and challenges, Slack's leadership continues to demonstrate entrepreneurship by adapting to market trends, exploring new opportunities, and guiding the company's growth trajectory.