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Associating something as simple as basic hygiene with something masculine and powerful (i.e. a bear). While there is no correlation between the two whatsoever, it takes advantage of the subconscious desire to assimilate to gender roles and be perceived as dominant and masculine.

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A man is expected to be bold and daring and willing to take risks. The hot-blooded way of thinking of an individual is considered masculine in western societies, which is what this ad is taking advantage of. A man is also stereotyped to be resilient and strong, and of course able to withstand the spiciness of this product.

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Implies that men constantly need to be progressing throughout their life and that their lives are not going well if they are not “achieving”. The emphasis on progress and improvement is reflective of society's expectations of men as the leaders and innovators of their household and their larger communities, which is a harmful narrative that pigeonholes men into distinct categories.

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Similar to many above posts, a man may require protein powder because they are assumed to be working out and staying in shape. Creates pressure for men to all commit to achieving high levels of fitness in order to be perceived as “masculine”.

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Relates to the idea that a masculine man is supposed to be out and about sweating and exercising, and that they would need these beverages in order to “refuel”. Using Klay Thompson (professional NBA player) as the model in the ad underscores the idea that being athletic and strong are core requirements to be considered a "manly man".

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Cooking ingredient in women’s magazine is likely a result of gender stereotypes. Women are the ones that are expected to cook for the man and not the other away around in a "traditional household"

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Expectations that women are that they are always prepared to have clean and fresh hair to appease the people around them. Oppressive beauty standards affect women even more so than men because of the harmful categorization of women as someone that is to be desired.

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Expectation that women need to take time to be as “perfect” as possible. Expectations of perfect symmetry and overwhelming beauty standards that are damaging to women’s mental health and are rooted in the misogynistic ideals of women needing to look pretty for men and being objectified

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Hydrating skin and having it become more soft is considered in line with how society expects women to be: more docile, obedient, and soft. Women are expected to be feminine by being cleanly and well put together.

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Indicates that wrinkles and aging are considered unattractive qualities and should be removed in order to fit into the beauty standard of “youthful” attractiveness