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Message: Rage driving can be a weapon

Aim: The ad aims to raise awareness about road rage by showing how deadly it can be, urging drivers to stay calm and drive responsibly

Target Audience: Drivers

Image: There is a car mixed with a grenade

Body count: It sounds absurd, but it’s real. 55% of fatal car crashes are caused by road rage. Stay calm. Stay focused. Everyone’s just trying to get home, don’t turn your drive into someone’s last.

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MESSAGE: You shouldn't be stopped from doing what your religion tells you

AIM: Make people understand that criticise another religion is wrong.

We've the same rights.

TARGET AUDIENCE: General public, in particular people who discriminates first.

IMAGE: A woman wearing an hijab who acknowledges her rights of wearing it, even if she's discriminated for it.

BODY COPY: The message's strong and aims to let anyone understand the problem.

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Message:

Don't drink when you drive

Aim:

Promote safety drive without consume alchool before drive.

Target audience:

There is not any target audience because the problem is for all people.

Description of immage:

There is a car who enter into a beer and his reflex is like another car who crush into it.

Body copy of the image:

All of the substances who change your reality can also change your destiny

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Message:

stopping the abuse can prevent future harm.

Aim:

The advert’s aim is to raise awareness about the long-term impact of domestic abuse on children and to encourage breaking the cycle of violence through intervention and support.

Target audience:

General public—especially parents.

Image:

A young boy using violence against the doll.

His action echoes a scene of violence, like his father beating up his mother.

Body copy:

The message is simple yet powerful, using contrast to show innocence and learned violence.

The use of a hashtag (#breakthecycle) makes it shareable

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Message: • pollution is dangerous for environment.

Aim: • to raise awraenes about enviriomental pollution and its impact on the planet.

Target audience: • general public, especially jung adults.

Image: • industrial factory that pollutes the air.

Body copy: • the urgency of taking action againts pollution and encourages sustainable behavior.

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Message:

if you want to live more, you stop smoking.

Aim:

the advert's aim is to encourage the people to quit smoking.

Target audience:

general public

Image:

there is a broken cigarette that encourages you to change your bad habits.

Body copy:

the photo is very expressive.

the sentence is clear and significant.

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Message:

• Drugs and alcohol can destroy lives, especially among young people.

Aim:

• The aim of the advert is to raise awareness about the dangers of drug and alcohol abuse, especially among teenagers, and to encourage healthier lifestyle choices.

Target audience:

• Teenagers and young adults

• Parents and educators

Image description:

• The image shows a glass of alcohol and some cocaine on the table with a collapsed man that symbolizes the trap of addiction.

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Message:

Every child deserves to feel safe, loved, and heard.

Aim:

The aim of Child Abuse Awareness is to protect children by educating the public, preventing abuse, supporting survivors, and encouraging action to create a safer, healthier environment for every child.

Target Audience:

general public

Image:

The image shows a large adult hand with a smaller child’s hand inside it.
It symbolizes protection, care, and the responsibility adults have to keep children safe from harm.

Body copy:

Every child deserves protection.

Adults must provide safety and care.

Children are vulnerable and trust us.

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• Message:

Smoking makes your blood thick and toxic.

• Aim:

Discourage smoking by showing its harmful effects on the body.

• Target Audience:

All smokers.

• Body Copy:

The sentence is clear and easy to understand. The image makes the problem feel real.

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American Automobile Association Foundation for Traffic Safety ...

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Message:

plastic pollution is deadly to marine life

Aim:

the advert's aim is to raise awareness about plastic pollution in the ocean and encourage people to use less plastic

Target audience:

general public

Image:

there is a plastic bag shaped like a manta ray

Body copy:

the sentence is clear and easy to understand

the use of a specific number adds credibility and makes the problem feel real and measurable