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Who - grandparents ( understand culture and maybe willing to help pay for school frees)

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Reflections from first year uni students what they notice about themselves compared to their peers

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Who - Have we defined who the audience is?

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What - student led story of how Cornish differs from standard education (day in the life)

Why we are structured this way POV teacher

How - video/ backed with website of offering

Who - Community centres, mothers groups,

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What - relative size of school and benefits of being a smaller more connected community

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How : excellence framed stories/interviews with students

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How - We have 15 different levels of students personas, all who mostly have different needs. A 100-acre classroom is important to a primary student, far more than it is to a VCE student. I feel a single marketing persona is too general and not allowing us to laser focus on the parts of our cohort that we need to grow.

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Who - New migrant communities. New geographies - have we really explored the Springvale end of the freeway extension.

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How: explore the data about who comes to Cornish, so that we can market insights on ‘people like you’ come here, and also target the marketing accordingly

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What: parental input - present parents, those exiting, and past parents

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How: Stories from current students - how have they grown since attending cornish.

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How: Stories from alumni that demonstrate innovation, resilience and success (students & parents)

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What: well rounded problem solvers will be best placed to succeed in the future

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Who - schools/catchments we might not have considered or be communicating to

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Who: external parties involved in helping families who are relocating (e.g. target local corporates with mobile workforces)

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What - value/inclusions in fee structure that other schools charge more for

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How - short video clips by students to go on social media

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What - academic performance post secondary, univeristy completion/retention rates

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Methods like Net Promoter Score. Using our existing community to promote. I know they are great promoters but really structure activity around that

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How - platforms in target areas - bus shelters, digital displays in shopping centres, bus wraps

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WHAT - Alumni adapting in real world

HOW - short videos / backed by data

WHO - potential and current parents

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What: Testimonials from university lecturers and employers. We know that Cornish students excel post their time here, but struggle to tell that story. Let’s get independent people to do this

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WHAT - how we know that what we do is making a difference (maybe link to alumni stories)

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What - We do education differently, we make good human's who are prepared to solve the problems that life may throw at them.

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What: students in action

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WHAT - parent experience

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What: what is unique about what we do and what are the outcomes of this.

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What - how academics and care go hand in hand

What - that innovation/difference is a 'must do' not a 'nice to do'

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What - success stories from alumni

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Stories - of success as we define (through our community lens) and as are defined elsewhere (ATAR).

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How: 30-90sec video stories that bring the experience to life if you’ve never been here

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What: Stories that bring to life ‘learning by doing’ in nature - which is something no-else can offer

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How will you cater for my child's individual needs?

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Value - different we of teaching (problem solvers)

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Challenge with transport and location.

Academic reputation

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Is there strong academic peformance?

What do we do with the 100 acres? What is the advantage?

Why do we have a different fee structure? So what?

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Value of the 100 acres

Value of community

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How will you keep my child safe?