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Introduction:

Research Question: Which languages are visible in menus and signage in local restaurants of Bermudadreieck in Bochum?

Bermudadreieck is described as the cultural center of the city Bochum, not only because of its proximity to the main station and therefor welcoming a lot of tourists, but also because it includes over 80 gastronomic establishments, many of which offer international cuisine and represent different cultures- interesting to see wether it is actually a multicultural and multilingual place, or wether this is only superficially the case

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Italian restaurant offering traditional italian cuisine

menu: informative as it gives information about the dishes; bilingual as the titles are in Italian and the explanation beneath im german, but you could also say monolingual, because the title is just for atmosphere purposes

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handwritten board

monolingual (German); symbolic as it expresses that pasta and pizza bring as much joy and comfort as love does

visible for everyone walking by

one could say that the restaurant is not open for multilingualism and therefor international guests

other signs: website and instagram account in German aswell

not really authentic- only traditional food

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japanese restaurant

offer a large variety of sushi and asian dishes

advertise with traditional asian and culinary specialties

there is one more restaurant in Dortmund- the owners are related, of japanese origin

assumption: want to share the japanese culture- especially the cuisine to bring an authentic taste of Japan to Bochum and Dortmund

menu: monolingual (only in German), informative, printed

not accesible for non- German speakers

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handwritten board placed in front of the restaurant; informing about the sushi roll of the month (informative)

visible for everyone walking by (attracing people)

mostly monolingual

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decoration and especially the wallpaper with cherry blossoms on it, gives the restaurant a japanese charme as it is one of the most important symbols of japanese culture

website and instagram account in German as well

conclusion: although the restaurant follows japanese culture through its traditional food and interior design, it is neither bilingual or multilingual

conclusion: focus remains primarily on the culinary and asthetic aspects, without extending to language diversity in communication or signage ( both restaurants Pasta Viva la mamma and Best Friends Sushi do not manage multilingualism well)

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CAVA is translated as Wine cellar. But Cava is also known as the name for a Spanish sparkling wine.

Estrella Garcia is a traditional family owned Spanish beer brand from A Coruña, Galicia, founded in 1906 by José María Rivera Corral.

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The menu of the Spanish bar Badalona in Bochum is a good example of how people use different languages in their everyday lives. Each dish is listed in Spanish with a German description underneath. This makes the food culturally authentic yet easily understandable for a local (German-speaking) audience. This bilingual format shows how language can bring different cultures together. The Spanish names keep the connection to food, while the German names make it easier for everyone to understand.

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The Instagram profile of Badalona Bar in Bochum reflects a clear use of multilingualism. The bar is in Germany, but all of its Instagram posts are in English. This choice makes the bar popular with people living nearby and people visiting from abroad. Spanish words like "salud" make it more interesting, while English is a neutral language that is used all over the world. The combination of Spanish identity, English communication, and a German location illustrates how social media can create a multilingual and multicultural brand image in an urban setting.

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Conclusion

The Spanish Badalona Bar in Bochum stands out through its active use of multilingualism using Spanish for cultural identity, English for communication, and being based in Germany. This creates a modern, international brand image. In contrast, the nearby Asian and Italian restaurants show little to no multilingualism. Their menus and social media are mostly in German, with few cultural or linguistic elements from their country of origin. This comparison shows that Badalona Bar uses language not only for function, but also as a key part of its brand and atmosphere setting it apart in a diverse urban setting.

Although the "Bermudadreieck" is often seen as the cultural heart of Bochum, our examples show that it is still quite monolingual in practice. In such a lively and popular area, it would be a great improvement if more restaurants and bars made a visible effort to welcome multilingual and international guests.

There is also a clear linguistic hierarchy: German comes first, followed by English – while other languages are rarely visible or not present at all