# data[].attributes.body
PESTEL

Political

Import and export: wish to target US market, then UK and Middle East

Economic

Higher cost of living means people may be less tempted to buy from Camilla, discretionary income less likely to be spent on yuckiness

Social

Stand out, people tend to want to blend in

Many garments are hand made

Products are predominantly manufactured in India and some also in china

78% of materials used are raw materials

Modern Slavery Statement: to identify, assess and address risk of modern slavery in their operations and supply chain

Technological

2024 Globalisation Strategy. Uses tech to streamline solutions and find issues in the supply chain. Customer data platform to better target and communicate with customers.

Want to have styling technology online to mimic in store experience

Environmental

Sustainable packaging

50% green power used in head office facilities

Offset flights

Only use faux fur

Feathers are sourced from suppliers retrieving feathers as a bi-product of the food industry

Legal

Modern Slavery Act 2018 Requires Australian businesses with over $100 million AUD in revenue, such as CAMILLA, to research and report on the possibilities of modern slavery occuring throughout their business processes

22/23 $130 million revenue

# data[].attributes.body
Strengths

Strong brand image/ awareness

Quality

Unique prints

Some nice cuts

Attention grabbing pieces

Large range of products- home and living

Weaknesses

Not accessible to majority of market

Many people who can afford the costs of the products do not like the patterns or vibrancy of the colours and prints.

Only spring/summer clothing, not many people would purchase during colder seasons

opportunities

Rebrand to make more minimalist and feminine prints and designs

Technology online styling

threats

Outdated designs

Technology producing similar print and product, Camilla still hand designs and hand produces