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Foundational Social Media Analytics

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https://www.linkedin.com/in/lara-mcdonald-048474284/

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Data Visualisation

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Registration:

You have the right to know what you are using, Buffer is an app that helps you find more information about your social media and how to grow your online presence. The personal information needed for this app is; name, email address, phone number, full user name, password, city, and time zone. If you do not provide this information you may not be able to gain insights from this service.

Connected Social Media:

as it is your right to know where your information is shared, and other app information is transferred, if you allow buffer access, will be used to provide you with the service we offer. the information collected from these apps (such as Facebook, Instagram and X) is profile image, display name, username/profile ID, access tokens, and sent posts and personal post engagement.

How we share your personal information:

Your right to know who has access to your information and why, your information is shared with third parties to maintain maintenance and provide marketing and management. These third parties have to abide by the privacy as well. Cookie preferences can be set when entering the site.

How your personal information is protected:

Your right to be informed is important, Buffer will let you know if any breach happens and your information is deleted after a certain retention period unless it is required by law to keep it. you will be contacted if Buffer's privacy policy is to change. You have the right to remove information if you want and can contact us if you have any concerns at hello@buffer.com

Children:

Buffer is anyone 16 and above, if there is worry about your right to safety and support you can contact hello@buffer.com

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I chose Buffer as I thought the privacy policy was well outlined but could be more concise. I chose to include what the app does in the privacy policy under the ‘registration’ and personal information section to show why you need to provide the general information. ‘Connecting social media’ is important for this app as it has to do with the service, if you don’t connect these apps you won’t get to use the full potential of Buffer. I chose not to include too much information about cookies as the preferences and reasoning pop up when entering the website. How they use your information is incorporated into ‘how we share your information’ as there were similarities to these sections.