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Dharma

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Rizqi, Jimmy, Kevin, Ayman

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Name : ratu, diva, arya,agul,hk, justin

Apple charges a premium price for its product as they provide unique features, advance technology, and brand image. Seamless of integration of hardware and software, and all of these factor contribute on how customer recieve the value in Apple's product.

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The german automobile manufacturer is known for producing luxury vehicles and motorcycles. Being a german brand is a value added because they count on their quality, their engineering and focus on the prestige of its vehicles.

Abdelfattah

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Jazlin, Jacqueline, Abdel, Carlos, Isabel

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Jazlin, Jacqueline, Abdel, Carlos, Isabel

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BMW

BMW uses High-Low pricing through their optional packages and add-ons. For example, there are entry level cars sold at a cheaper price compared to "M Sport" models.

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Grandlucky, an Indonesian supermarket chain, is known for its Everyday Low Prices (EDLP) strategy. They offer consistently affordable prices on a wide range of groceries and household items, catering to budget-conscious consumers.

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EDLP, which stands for Every Day Low Prices, is a pricing strategy in which firms promise consumers consistently low prices on products without having to wait for sales events. In such a pricing strategy, a firm sets a low price and maintains it over a long time

TIP TOP is an Indonesian supermarket chain that implements Islamic principles in its activities. This supermarket has several branches in Indonesia, especially in Jakarta, and sells more than 200 food, beverage, and other daily necessities products. Tip Top was founded in 1979 and currently Tip Top has more than 8 outlets in Indonesia.

They offer a wide range of products at consistently low prices, emphasizing value for their customers. Instead of relying on frequent sales events, Tip Top focuses on everyday affordability, which has helped them become one of the largest supermarket in Indonesia.

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The business strategy of the BMW focuses on having a strong brand image. The BMW Group often charges a premium price which is intended to assure consumers a high quality of the products. In this scenario, the company makes use of the price-quality relationship to set prices of products. This relationship implies that high prices match with high quality. The second strategy is prestige pricing. This strategy makes it possible for the company to charge prices based on customer perception of the product and not the costs. In this scenario, the consumers will be willing to pay higher prices for the right image rather than the actual value of the product.