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There are 10 Lush Spa's in the UK and Ireland.

There are 20 Lush Spa's globally - Madrid, 3 in Korea, 3 in Japan, Dubai, NYC and Vancouver.

The average travel time to a Lush Spa (considering rail for all stores apart from our I and NI stores) is 59 minutes.

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Each store will receive two sets of the Spa Flash Cards - more can be ordered.

These cards will be customer facing and used within spa consultations on the shop floor.

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Non spa store

Open questions - Let the questions guide your consultations. Your customer will always lead you to the right choice of spa treatments.

Zen Approach - Slow down to speed up, make the consultation super chilled out ad pampering - especially during the festive period.

Use emotive language when talking about the spa/ treatments/ in a spa consultation - the use of the word 'nice' is banned on the shop floor in Cribbs Causeway.

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Lush Cribbs Causeway - How might you tailor yourself to introduce the spa to different customer types?

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Lush Cribbs Causeway - How might you tailor yourself to introduce the spa to different customer types?

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Customer types: Expressive, Analytical, Friend, Driver

Friend - Personal stories/ experiences of the spa and treatments. Personal recommendations.

Driver - Key words, flash cards, summarise.

Analytical - Full sit down consultation, immerse them in it, ingredients for effect, knowledge of how the treatment would meet their needs, validate their own knowledge of Lush/Lush Spa

Expressive - All about the sense, demos, linked products, emotive language

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Lush Cribbs Causeway create mind maps during check in's that can be useful when selling spa treatments as an experience/ day out/ weekend away.

These include travel, suitable restaurant recommendations, Accomodation, Upcoming events and sights to see that are base around the local spa that the customer will be attending.

Each store that creates one for their local spa will share it on the spa ambassadors chat so ideally we will have access to mindmaps for all Spas.

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Non spa store

November incentive - spa challenges for the whole team. Highest sales of spa vouchers as a % of hours worked.

Staff share spa experiences with each other and try to experience as many treatments as they can.

Every few weeks they make sure to have a spa focus, challenge or training - at Christmas a spa focus is always included in check-ins

Immersive training nights hosted by management with spa packs for staff to go home with and try

Exclusive spa challenge for Christmas crew in November - two people will win a fresh facial or tangled treatment which will take place in the first week on December to set them up for spa consultations and sales going forward.

Visual merchandising - Spa merched into the gift wall with the new spa gift set.

Spa menus/leaflets are by the till as a conversation starter - an opportunity to link treatments to the products that customers are purchasing at the till.

Spa cards/ menus/ signage is everywhere on the shop floor - always a chance/reminder to include in consultations.

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Spa treatments are included in the December gift competition.

Spa focused competition on Saturday 14th and Sunday 15th December.

There are dates in the comforter chocolate scrub - links to sticky dates product range.

Power BI - apps - spa app - spa dashboards and voucher sales.

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More Spa training!!

I've started to create some sheets for each spa treatment to go on the back of the bathroom door based on the info from the Spa Flash Cards.

Emotive language/ Key word check in

Mind map check in for Liverpool spa

Merching spa with gifts?

Immersive spa training?

Spa menus by the till?

Ordering from the spa catalog for the spa display

Spa sample packs - with samples of linked products to spa treatments