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Audio messages display an audio icon and a link to an audio file. When the WhatsApp user taps the icon, the WhatsApp client loads and plays the audio file.

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Image messages are messages that display a single image and an optional caption.

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Document messages are messages that display a document icon, linked to a document, that a WhatsApp user can tap to download.

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Contacts messages allow you to send rich contact information directly to WhatsApp users, such as names, phone numbers, physical addresses, and email addresses.

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Address messages give your users a simpler way to share the shipping address with the business on WhatsApp.

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Interactive list messages allow you to present WhatsApp users with a list of options to choose from.

When a user taps the button in the message, it displays a modal that lists the options available.

Users can then choose one option and their selection will be sent as a reply.

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Interactive reply buttons messages allow you to send up to three predefined replies for users to choose from.

Users can respond to a message by selecting one of the predefined buttons, which triggers a messages webhook describing their selection.

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Interactive Call-to-Action URL Button Messages

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Interactive Call-to-Action URL Button Messages

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Your customers may be hesitant to tap raw URLs containing lengthy or obscure strings in text messages. In these situations, you may wish to send an interactive call-to-action (CTA) URL button message.

CTA URL button messages allow you to map any URL to a button so you don't have to include the raw URL in the message body.

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Get Leads for Pre-Approved Loans / Credit Cards

Flows we will build will demonstrate how you can:

Resent user-specific options, which can then be customised by a user

Build user selections and input fields to collect data from a user

Create a mechanism to confirm the user's identity, in this case by asking for their date of birth (could be by uploading a photo or a document etc.).

Confirm the Flow has been completed, both in the Flow and with a follow up message.

Publish, Send, and Monitor your Flow

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Get Insurance Quote

Flows we will build will demonstrate how you can:

Collect relevant information to help build a personalised quote

Allow your users to customise their preferred excess amount

Request appropriate personal information of the people who the insurance will cover

Allow your users to select the payment frequency

Review available insurance plans based on the selections and present a description for each

Publish, Send, and Monitor your Flow

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Collect Purchase Intent

Flows we will build will demonstrate how you can:

Collect relevant personal information from a user

Allow users to select products or services they are interested in, which can be leveraged in future promotional campaigns.

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Personalised Offer

Flows we will build will demonstrate how you can:

Present groups of products for your user to select

Offer customisation options (budget, size, purpose etc.), to narrow down to a specific product

Based on their inputs, make recommendations of a list of products, including detailed overview of each product

Confirm product selection and allow users to proceed with a purchase

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Template Library makes it faster and easier for businesses to create utility templates for common use cases, like payment reminders, delivery updates — and authentication templates for common identity verification use cases.

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Carousel templates are composed of message body text and up to 10 media cards. Each card in the template has an image or video header asset, card body text, and up to two buttons. Button combinations can be a mix of quick reply buttons, phone number buttons, and URL buttons.

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If your mobile app offers users the option to receive one-time passwords or verification codes via WhatsApp, you must use an authentication template.

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Catalog templates are marketing templates that allow you to showcase your product catalog entirely within WhatsApp. Catalog templates display a product thumbnail header image of your choice and custom body text, along with a fixed text header and fixed text sub-header.

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Coupon code templates are marketing templates that display a single copy code button. When tapped, the code is copied to the customer's clipboard.

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Limited-time offer templates allow you to display expiration dates and running countdown timers for offer codes in template messages, making it easy for you to communicate time-bound offers and drive customer engagement.

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MPM templates can be used to open marketing conversations. They allow you to showcase up to 30 products from your ecommerce catalog, organized in up to 10 sections, in a single message.

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MPM templates can be used to open marketing conversations. Customers can browse products and sections within the message, view details for each product, add and remove products from their cart, and submit their cart to place an order. Orders are then sent to you via a webhook.

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When a WhatsApp user taps the View button, they can view more information about the product, add the product to a shopping cart, and place an order, all without leaving the WhatsApp client experience.

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SPM templates are marketing templates that allow you to present a single product from your ecommerce catalog, accompanied by a product image, product title, and product price (all pulled from your product within your catalog), along with customizable body text, optional footer text, and an interactive View button.

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Marketing conversations

Use these messages throughout the customer journey to drive interest, conversion, and re-engagement.

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From capturing leads during peak shopping seasons to creating personalized offers, WhatsApp Flows gets results by making customer experiences more streamlined and convenient.

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Capture new leads and drive growth

Use WhatsApp Flows to acquire new customers and engage with existing customers, especially during busy shopping seasons

Create easy signups for newsletters, events, sales promotions and more

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Delight your customers with personalized offers and rewards

Target your leads with personalized offers and rewards

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Delight your customers with personalized offers and rewards

Get leads for pre-approved loans

Use WhatsApp Flows to make the loan approval process faster and easier

Empower borrowers to secure funds with just a few clicks

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Offer tailored insurance quotes

Capture customer preferences for the insurance policies fast and simple

Offer customized insurance quotes for any scenario

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A user going through the process of getting health insurance using WhatsApp Flows

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