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Hi there, my name is Rizza Balmes, and I'm a psychology major who is particularly interested in how Philippine pop culture reflects and shapes our society. I was exposed to many aspects of pop culture while growing up in the Philippines, which highlighted our diverse customs, tenacity, and inventiveness. Filipino fashion trends, local music and OPM (Original Pilipino Music), contemporary Filipino films that address social concerns, street art and murals that embody the Filipino spirit, and Philippine digital influencers and content producers are some of my interests in Philippine pop culture. All of them reflect the dynamic yet profoundly ingrained core of Filipino identity.

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I want to concentrate on the revival of the Philippine streetwear trend for this Padlet. In recent years, streetwear has evolved into a statement as well as a fashion statement, representing young expression, urban creativity, and local pride. Filipino streetwear companies are becoming more well-known for their distinctive interpretations of traditional designs and for using clothing to express societal criticism. Young Filipinos can now express themselves in ways that feel genuine and proudly Pinoy thanks to this trend, which has created a special area where identity and style collide.

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Philippine streetwear has become a cultural icon that resonates with the youth's quest for authenticity, identity, and heritage. Through semiotics, we can see how the designs, patterns, and taglines used by these brands convey more than just fashion, embodying social commentary and national pride. Local brands frequently integrate indigenous patterns, Filipino symbols, and vernacular language, reinterpreting traditional themes in an urban setting. This visual language empowers young Filipinos to express cultural pride and belonging in a way that feels modern and relevant, merging heritage with contemporary urban style to create a powerful expression of Filipino identity.

Philippine streetwear goes beyond fashion, acting as wearable art that challenges traditional fashion norms while promoting inclusivity, cultural pride, and self-expression. Through unique designs that blend heritage and modernity, these brands offer Filipino youth a platform to redefine their identities, linking them to a global conversation on diversity and belonging. This movement empowers young Filipinos to reshape the meaning of Filipino identity in today’s world.