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Introduction to Hawaii and Jurassic World

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Introduction to Hawaii and Jurassic World

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Hawaii and Jurassic World

Shot on Kualoa Ranch on Oahu, a lush ranch, the blockbuster Jurassic World showed audiences worldwide what Hawaii has in store for great landscapes. Hawaii wowed audiences by becoming a stand-in for the fictional Isla Nublar, rendering these real-life spots into places one should visit.

Since the release of Jurassic World, tourists have flocked to Hawaii in droves to see the sites that became iconic movie scenes. This screen tourism grew the local economy with themed tours, and such exposures helped raise dollar revenues with Hawaii's image as a destination for adventure. The popularity of these sites continues to impact tourism as eco-conscious practices help balance visitor enthusiasm with environmental sustainability. (Barker, 2024)

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"Jurassic World" Boosts Hawaiian Tourism

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"Jurassic World" Boosts Hawaiian Tourism

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Filming Jurassic World had huge economic, cultural, and social impacts on the islands, but especially Oahu and Kauai. Thousands of movie fans converged at iconic filming spots like Kualoa Ranch, boosting Hawaii's film industry by creating jobs and stimulating other local businesses. Global audiences were introduced to the stunning landscapes of Hawaii, which lifted its appeal as a vacation destination. Indeed, digital tourism materials such as virtual tours and social media campaigns added to its attractiveness for more courageous tourists.( MPAA ,2018)

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Digital Content Leveraging “Jurassic World” Tourism

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Digital Content Leveraging “Jurassic World” Tourism

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The "Jurassic World" series did a fantastic job in using digital content as a tool to enhance tourism in Hawaii, especially with its use of social media and digital marketing. Viewers could engage with location-based content through a combination of images and videos displaying key iconic sites on Oahu in the movie, such as Kualoa Ranch. Social media platforms like Instagram and Twitter featured film-themed posts, teasers, and virtual tours of these cinematic locations as a means to generate excitement and encourage visitorship to these places in real life. This strategy further enhanced Hawaii's attraction, solidifying its image as an adventure destination and a cinematic wonderland. (The Top Shelf Team, 2015).

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Enhancing Hawaii Tourism Through “Jurassic World” Digital Innovation

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Enhancing Hawaii Tourism Through “Jurassic World” Digital Innovation

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Making this "Jurassic World" influence on Hawaii tourism even bigger, an AR app could enable virtual "dinosaur spotting" tours around iconic filming sites like Kualoa Ranch and merge natural landscapes with movie creatures and scenes. The digital interactive product will help raise the visitor experience and make the real locations more immersive in a cinematic way. Interactive features such as quizzes, behind-the-scenes content, and photo-sharing options will attract users and take this to a whole new level in building Hawaii's attraction as a travel destination. (Hawaii Tourism Authority)

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Morgan Barker, 2024. Jurassic Park Hawaii: The Enchanting Connection to the Iconic Franchise. USA. Hawaiian Page

Real Hawaii Tours (2024) , Available At: https://www.realhawaiitours.com/oahu/jurassic-park-hawaii/ . (Accessed at: 25th oct 2024)

MPAA, 2018. Jurassic World: Fallen Kingdom Leaves a Dinosaur-Sized Economic Footprint in State of Hawaii . America. hawaiifreepress

Visit The USA (2022), Available At: https://www.visittheusa.com/experience/5-jurassic-views-youll-find-hawaii

(Accessed at: 25th oct 2024)

The Top Shelf Team, (2015). 7 Ways Jurassic World Executed Exceptional Social Media Marketing. USA. topshelfdigitalmarketing.com

(Jurassic world, 2015). Available at: https://topshelfdigitalmarketing.com/2015/06/18/jurassic-world-social-media-marketing/

(Accessed at: 25th oct 2024)

set-jetter, 2020. Jurassic World: Fallen Kingdom (2018) . Available at: www.set-jetter.com/ontheset/jurassicworldfallenkingdom

(Accessed at: 25th oct 2024)

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Jurassic Park Hawaii | Hawaii Jurassic Park Information | Find Out More

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Jurassic Park Hawaii - Looking to find our more about Hawaii's Jurassic Park? Kualoa Ranch's Jurassic Valley is Home of the Jurassic Park.