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The colours and title font are romantically coded. Pinks and reds are often associate with love, and the font is serif and quirky, and akin to those used on romantic comedy posters and books. Red is also Budweisers brand colour, so this is also a marketing element.

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The woman (wife) depicted in the advert is a typical representation of females at this time (1950’s). Although she is probably dressed for bed, her gown is still beautiful and elegant, and she is still wearing makeup and her hair is done up and adorned with bows. Women at this time were expected to always be presentable and respectable, with their hair and makeup done and well dressed. They were also expected to bend to their husbands every need.

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'What a kiss I got that night'

Worded as if this was the woman's prize, she's earned her husband's affection.

The font is one that would typically be described as quite feminine, romantic and flirty, almost as if it's aimed at women. When linked to the statement itself (what a kiss I got that night) it's almost as if it were chosen to draw other females in. I think this ad would've been aimed at both Men and Women, men would have been pulled in by the Budweiser branding, and women by the house style including font, colours, wording and imagery.

This advert has been created with different goals in mind and by using different elements, all of which manipulates the audiences desires, showing women what they should be doing and what they could gain from it, and showing and telling men what they could have and want to expect from their wife. The actual meaning behind the image is just a loving husband and wife, but it is used a strategy to manipulate and sell. (John Berger's Ways of Seeing Theory, 1972)

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'to go along with my snacks'

'my snacks' implies that it was the woman's task to prepare the food, which was a typical female role at this time. It's as if she is ticking off her checklist of things to do for her husband.

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'Actually Budweiser reminded me...' this is smart selling technique and a way to boost the brand. It markets them as 'the brand' to choose and share with people.

It implies that Budweiser has such a strong presence that one look is enough to 'save the day'.

I have perceived the first part of the statement as taking credit away from the woman. They're implying that she didn't remember and was only reminded of her husband needing beverages when seeing Budweiser, thus creating the notion that the woman may not have been 'switched on' enough to remember on her own accord, which is supported by the ideology at the time that women weren't as smart as men.

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We can see a man embracing a woman in a very romantic, exciting embrace. This is supported by the tagline. The image appeals to both men and women. Men would be interested in looking at the woman, who his well dressed and 'done up' and has a tay of beer and snacks next to her. The would've been men's typical 'ideal' of a woman at the time. I think Laura Mulvey's Male Gaze Theory supports this, as the woman is clearly positioned and presented in a way to attract males desire, and the man in the advert is showing pleasure. The man is depicted as physically dominant which was a common male representation at the time.

A woman would be attracted to the representation of romance, and potentially the pretty couch and tableware, along with the clothes and representation of the 'woman's' task at the time- being domesticated and providing food and drinks.

John Berger's Ways of Seeing theory also ties into this in different ways, especially through cultural and social influence at the time with the way men and women were 'supposed to be' at the time, to class and race. The gender representation in this advert is very clear and supported by this theory, the woman is shown as passive and being dominated by the male, which she is shown to enjoy (audience is being told this is normal and should be enjoyed) and the woman is posed as the object to be looked at (dress, heels, hair, makeup, elegant pose).

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2022 - the year of the Queen's Platinum Jubilee, when Her Majesty the Queen will become the first British Monarch to celebrate 70 years in service and we all get a very long bank holiday weekend!

Already, brands are getting in on the Jubilee marketing action. Heinz Salad Cream and HP Sauce are having a royal makeover, Virgin Wines have unveiled a Platinum Jubilee sparkling wine and there are already a host of souvenir items available, including luxury Corgi biscuits and Jubilee socks.

And it was no different back in 1953 with brands such as Burberry , Evron , and The Nuffied Team (Morris, Wolsely, Riley and MG cars), all jumping on the Coronation bandwagon.

These ads exude the style of the 1950s and some of them, such as this ad for the Redcar Resort, would make for a nice print on your wall, but sadly they definitely don't reflect some of the trends prevalent in 1950's advertising. Horrifying doesn't quite cut it.

Sexism was rife

From ' You mean a woman can open it' to ' Don't worry darling, you didn't burn the beer!" social stereotypes were rife in 1950's advertising. Women were made out to be completely dependent on their husbands and expected to be nothing more than a housewife, as after all, according to Drummond Sweaters ' Indoors, women are useful' . In fact, Hoover suggested all a woman would ever want for Christmas is a Hoover. A word to the wise, they wouldn't!

But possibly the most shocking thing about the sexism in 1950's advertising is that during the Second World War women had proved themselves to be more than worthy of their male counterparts. Filling in for men while they were away at war, women had slowly started to gain more independence, but once the war was over all of that vanished and they were once more consigned to the role of a stereotypical housewife. And advertising played a massive role in reinforcing this harmful gender stereotype.

On the plus side, ads of the 1950s also made men look incompetent around the home, such as this ad from Bell Telephone System. So that's something.

Child welfare - what's that?

' Why we have the youngest customers in the business' proclaims this ad from 7up while showing an 11 month old child drinking from a 7up bottle before confessing he isn't their youngest customer. And if that wasn't bad enough the Soda Board of America suggested babies start drinking Cola as early as possible as it would make it easier for them to 'fit in' when they are older and give them a 'lifetime of guaranteed happiness'. Maybe a 'lifetime of diabetes' would be more accurate.

But then what can you expect from an era, when using babies to advertise cigarettes was considered acceptable and wrapping them up in cellophane was regarded as a great way of promoting the benefits of your product.

Questionable marketing messages

Did you know bad breath will make men cheat, or if you want to market shoe polish using sexy pinups is the answer? As ads from the 1950s show, marketing a product with offbeat messaging and dubious imagery is nothing new.

However, we have to draw the line at suggesting a woman would kill herself over a bad hair day. We're all for creating ads that attract attention and are controversial, but these ads weren't trying to be controversial - someone, somewhere honestly thought talking about suicide was a good way of selling more shampoo!

And unsurprisingly, racism was also a feature of 1950's advertising, as this ad from Van Heusen shows. Nothing like using crude stereotypes to sell more shirts.

Pushing dubious products

Nowadays, advertising is a lot more regulated about what you can promote and how you can promote it, but back in the 1950s nobody blinked an eye at ads promoting gun ownership to children or doctors espousing the benefits of cigarettes. It would be a few more years before tobacco companies had to face up to the evidence that their products were potentially causing lung cancer, but in the meantime Father Christmas , and even a future President , were getting in on the act.

And then of course there were these KenFlex floor tiles. Available in a variety of 'go-together colors' and 3 styles, it's just a bit unfortunate they contain asbestos!

There's no doubt there is a lot wrong with many of the ads of the 1950s, but it does give us an interesting insight into society back then. Thankfully, society and science has moved on, although judging by the number of complaints to the Advertising Standards Authority (ASA) there are still things we need to work on.

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Advertising trends: how 1950's advertising will shock you

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2022 - the year of the Queen's Platinum Jubilee, when Her Majesty the Queen will become the first British Monarch to celebrate 70 years in service and we all get a very long bank holiday weekend! Already, brands are getting in on the Jubilee marketing action.