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1. Kodak failed to adapt to the rise of digital photograph, and clinged to its film business. It faced declining film sales, intense competition, and falling prices in the digital camera market.

2. Strong customer relationships could have helped Kodak understand changing consumer preferences, allowing it to transition more smoothly into the digital market by offering products that met the new evolving demands.

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1. Kodak faced financial difficulties because it failed to adapt to the rapidly changing market where digital cameras replaced traditional photographic film. The company relied too heavily on its film business while competitors like Sony, Canon, and Samsung innovated with digital cameras, leading to a drastic decline in Kodak's sales.

2. Maintaining good customer relationships could have helped Kodak avoid failure by understanding and responding to changing consumer preferences. If Kodak had listened to its customers' shift toward digital technology and offered products that met their needs, such as affordable digital cameras, it could have sustained market relevance and loyalty.

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1. They failed to keep up with the changing times. Their sales declined and their prices got lower and lower. Their competitors had better, more advanced products.

2. They could have maintained some customers because by doing this, they would have had loyal customers. If they had engaged with their customers, they also could have known what to do and what they expect with their product.

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1. Kodak's financial struggles were primarily due to its failure to adapt to the rise of digital cameras.

2. Strong customer relationships could have helped Kodak anticipate market trends, develop new products, and maintain brand loyalty, ultimately preventing its business failure.

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1. Kodak had financial problems because of the change in technology where people started using digital cameras instead of film cameras. Kodak was well known for making film, but as digital cameras became popular, they didn’t adapt quickly enough. Because of this, they lost many customers, and their business suffered, leading to bankruptcy in 2012.

2. Kodak had used the market oriented approach, they could have noticed that people were moving to digital cameras sooner. By listening to their customers, Kodak could have started making digital products earlier, which might have kept their customers loyal.

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1. kodak faced financial difficulties because it failed to adapt to the world changing. kodak is a traditional film camera company thats uses films whereas the world had already transitioned to using digital cameras for photography. because of this, kodaks sales continued to decline until they had to file for bankruptcy

2. maintaining strong customer relationship could have helped kodak by ensuring that it stayed close with customers needs and preference. if kodak had payed attention to the changes of customers tastes, they would have noticed the shift towards digital technology earlier and innovate their cameras preventing their sales to decline.

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1. Kodak fell into financial difficulties because it was unable to shift from film to digital cameras. It did not prioritize digital cameras fast enough. Other competitors was able to capitalize on this market shift and thus gain more market share, whilst Kodak sticked to the film cameras, which declined in sales due to people preferring digital cameras.

2. Through maintainijg good customer relationship, they could stay connected to the customers changing preferences. Kodak could've anticipated this change early and thus could've switched to digital cameras earlier. They could also build brand loyalty, which will allow them to have some market share even when the market has shifted.

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1. Kodak failed to adapt to the shifts of photographic devices and did not invest in more newer and advanced technologies leading to their bankruptcy in 2012

2. Having good relationship with customers can possibly avoid them from going bankrupt because when a good relationship with customers is present a customer will stay loyal to the brand and not buy other brands especially their competitors

Yelena 10B

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1. Kodak got into financial trouble because it was slow to adapt to the rise of digital cameras. Even though Kodak was a leader in film photography, it didn’t react quickly enough when people started switching to digital. While other companies embraced the new technology, Kodak stuck to its traditional film products, which led to a significant drop in sales and ultimately, bankruptcy.

2. If Kodak had maintained closer relationships with its customers, it might have understood their changing needs sooner. By listening to what consumers wanted such as the shift to digital cameras Kodak could have been quicker to innovate and adapt. This could have helped them stay competitive, build loyalty, and avoid the decline that came from being outpaced by other tech-savvy companies.

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Why did kodka get into financial difficulties?

- their company wasn't able to develop fast enough as the photography industry continues to grow. As the popularization of digital cameras keep increasing, KODAK was unable to adapt to this fast change and stayed with photographic films, where it was no longer wanted. Because of this, there was less demand for photographic films, causing the business to not earn any revenue and shut down instead.

How does KODAK's customer relationships help in avoiding business failure?

- even if a majority of the population consider photographic films as "old" or "no longer trending", there are still some people who enjoy having hobbies that involve the usage of old cameras and films. Because of this, KODAK was able to maintain its customer relationships, and form bonds with the customers from selling these old films. As the business continues to fail, the customers will still stay loyal to the brand due to its authenticity and rareness, and continue purchasing goods from the same company.

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1. Kodak faced financial difficulties because it was slow to adapt from traditional photographic film to digital cameras. because of this competitors like Sony and Canon to dominate the digital market, leading to Kodak’s bankruptcy

2. Maintaining strong customer relationships could have helped Kodak stay aware of customers preferences. Engaging with customers and responding to their needs could have help Kodak to innovate faster.

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1.Because KODAK failed to adapt to changes from photographic film to digital cameras.While other companies such as Sony,Canon and Samsung adapted to this.KODAK failed to transition and lost market share which causes them to be bankrupt

2.Maintaning good customer relationships couldve help kodak to know customers preferences and needs.Because of this, they couldve made digital cameras since they know what customers want and needs and they could also know the trend in the market and dont go bankrupt

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1. Kodak got into financial trouble because it did not quickly switch from selling photographic film to digital products. As more people started using digital cameras, the demand for Kodak’s film dropped. Other companies like Sony and Canon were faster in offering digital cameras, causing Kodak to lose many customers. This led to a big drop in sales, and Kodak had to file for bankruptcy in 2012.

2. If Kodak had kept good relationships with its customers, it could have learned what they wanted sooner. By listening to customer feedback, Kodak might have noticed the shift to digital cameras earlier and made changes faster. This could have helped Kodak offer new digital products that people wanted, keeping customers loyal and preventing the company from losing too much business.

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1.:Although Kodak was a key figure and innovator in the realm of photography, the company’s hesitance to completely transition over to a digital platform in the early 2000s caused great loss to the company. Even after the world’s first digital camera was made in-house by Kodak way back in the 1970s, the company still was focused on film and other classic forms of photography, disregarding the development of digital photography and the future that came with it.

2.If Kodak had built stronger and more proactive connections with its customers—by actively seeking consumer feedback or developing closer relationships with professional photographers, businesses, and retail partners—it could have gained a better understanding of the changing consumer preferences towards digital photography. This enhanced understanding might have encouraged Kodak to innovate more quickly and invest in digital technology sooner.

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1. Kodak faced financial difficulties due to not being able to adapt quickly enough to the rapid technology changes in the industry. The transition from photographic film to digital cameras was fast, and Kodak struggled to keep up with the shift towards digital photography. As consumer preferences shifted to digital cameras, Kodak's sales of traditional photographic film fell, leading to bankruptcy.

2. Maintaining good customer relationships could have helped Kodak avoid failure by keeping them engaged with the brand even as technology evolved. For example, Kodak could focus on understanding customer preferences earlier and responded by innovating in the digital camera market. By being active to customers demands, Kodak could have introduced new digital products and services with market trends, such as digital cameras with advanced features like video recording.

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1. Kodak failed because it was slow to switch from film to digital. While people moved to digital cameras, Kodak stuck to film for too long, losing customers and falling behind competitors like Sony and Canon.

2. If Kodak had maintained close communication with its customers, it might have better understood their shift in preferences from film to digital photography. Listening to customers’ needs and expectations could have encouraged Kodak to invest in digital technology earlier.

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1) Why did Kodak fall into financial trouble?

Kodak's financial distress resulted from an inability to keep pace with the rapidly changing technological era. While Kodak was at the forefront in the business of photographic film, the company failed to predict or realize significant profits from the digital camera revolution. Along came digital photography as the future, and more were using digital cameras than film cameras because of their ease of use and added features, including video. Kodak was one of the first companies to develop a digital camera but did not invest aggressively in the new technology for fear that it would cannibalize the core business of film. Consequently, Sony, Canon, and Samsung were among the companies that took advantage of this switch to digital technology while Kodak's core business-photographic film-witnessed catastrophic declines in sales. Thus, the inability of the company to innovate and transition into the digital age led to a cash crisis for Kodak and its eventual bankruptcy filing in 2012.

2) How maintaining good customer relationships might have helped Kodak avoid business failure?

The quality of the customer relationships might have helped Kodak's case on a number of fronts, including:

- Appreciating the Change in Consumer Preference: Had Kodak remained close to its customers, then it would have been in a better position to understand the changing consumer preference for digital photography. Customer feedback might have motivated Kodak to change its orientation toward digital technology much sooner so that it could compete with the growing digital camera firms.

- Building Loyalty: Strong customer relations can engender brand loyalty. If Kodak had been concerned with customers' satisfaction by offering innovative digital products, it could have retained its customer base during the transition into digital technology, even though the products for which it was best known in film became obsolete.

- Solution Provider: This could have been where Kodak positions itself not as a film company, but as a solutions provider in photography: both film and digital products, photo editing software, even platforms to share digital images. Service integration and agility in listening to customers' needs would have prepared it better for the market shift.

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1. By the year where digital cameras had taken over the market, KODAK failed to adapt to the latest trend and KODAK kept on selling photographic films for cameras, which failed to interest customers. As a result, no one was interested on buying KODAK's products, and KODAK's sales fall, which leads to them experiencing financial difficulties.

2. If KODAK succeeds on maintaining a good customer relationship, customers will like KODAK and its products, and they will recommend KODAK to others like their friends and families, which might interest them, and they will buy more products from KODAK, eventually leading their business to not fail.

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Christopher Owen Alexander

1.Kodak fail caused by the falling sales of photographic film for cameras since the people prefer digital cameras which is a newer and better technology . Even when kodak tried to restructure to sell digital cameras kodak cant keep up and end up failing and filed for bankruptcy in 2012

2.Maintaing good customor relationship can avoid kodak failing. Kodak should have started adapting to the new technology of digital cameras when it started to get popular. Althouhh kodak tried to change to the digital camera kodak is already to late aince companies such as Sony, Cannon and Samsumg are already making alot of money from digital cameras.

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Answers :

1. Kodak's main business was selling photographic film, which used in traditional cameras., but since we live in a world where technology is advancing at such a rapid pace, change happens even more quickly. Kodak wasn't able to adapt to this new technology and wasn't able to beat other competitiors, so they lost tons of customers and didn't invest in digital cameras early enough. As a result, they lost a lot of customers and their business suffered greatly.

2. Kodak could have avoided financial problems by focusing on customer relationships. They could have learned about what customers wanted and changed their products to match those needs. This would have helped them stay stable in the market and build a loyal customer base, even when times were tough. In conclusion, maintaining good relationship with customer not only could help you avoid of bankruptcy but also could have helped you to make more profit with customers feedback .

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1. Kodak couldn't adapt to the changes of the world which uses digital camera. The rapid change of technology makes the sales in Kodak to decrease as time goes by. Since other companies already started to adapt and sells digital camera instead, Kodak fell into bankruptcy.

2. Having a good relationship with the costumers will helped Kodak to innovate faster and better. This is because costumers knows the current trends and innovation that might help Kodak into surviving this rapid change. For example, the feature that they need to change for better sales.

The market is for the costumers so this can easily satisfy them into buying the latest product sold, and resulting to increases in sales and income. Furthermore, it will help them prevent bankruptcy.

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1) Kodak failed to adapt to the evolving market, causing people to loose intrest in their once successfull product. The company too focused on maintaining their current business that they started overlooking technological oppotunities. It tried staying in the film photography industry instead of shifting to the far superior digital photography. They foccused on how they could maintain they success instead of finding ways to fulfill their consumers needs. Because of this they lost their croud and gained the backlash of their decisions. Once they had realized their grave mistake, it was too late. Companies such as Sony and canon as over run the industry. And thus Kodak was forced to self eliminate their once thriving business by filling for bankruptcy in the year of 2012.

2)KODAK would have still been triving today if it were not for their poor choices in maintaining their popularity as a reliable source of photography. They failed to retain their consumers attention and due to that buyers left and bad recognition came. Kodak ignored what the audience needed which is a change and now they are unable to change ther fate back to the success.

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1.there are several reasons why Kodak went into financial crisis. Like poor management, declining sales, high debt levels or market competition.but the main reason they went bankrupt is because they did not keep up with the trend fast enough.They technologies used by their competitors are rapidly growing fast while they kept using the same technology. Customers prefer technologically enhanced products therefore they would buy from other companies instead.

2.

Building a Brand Reputation, A company with a great customer relationship can greatly influence the companies reputation, which can be crucial in attracting new customers. A good reputation is an important asset that can differentiate a company from competitors, contributing to a successful business.