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Will Singaporeans be attracted to mobile phones at OrangePlus?

How do we attract them?

What differentiates OrangePlus compared to their other competitors

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Their plan to "bribe" OrangePlus into running positive stories about them is not ethical. A journalist from the Sunday Times should not run an article about OrangePlus if they do not plan to be truthful

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OrangePlus is the most popular and talked about mobile phone manufacturer in Europe

They are planning to break into Singapore's mobile phone industry

Their brand is aiming for people to feel more 'young' and 'tech-savvy'

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OrangePlus wants to film a short advertisement to be run on YouTube and the main TV channels.

OrangePlus are planning on "bribing" OrangePlus into running positive stories about them on Sunday Times Newspaper

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OrangePlus are planning on using AI generated reviews and fake profiles to flood reddit as a way to persuade users into purchasing their phones

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• They have 4 ideas that they would like us to execute

• They would like us to engage a social media influencer to talk about OrangePlus phones on Instagram and TikTok

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• How many people in Singapore are aware of OrangePlus.

• How many people are already using OrangePlus in Singapore?

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We need to find out if there are legal and ethical ways for OrangePlus to market their phones.

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• We need to find out how to better execute their ideas so that it is ethical.

• We might also need to find new ideas for them.

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Their plan to ask an influencer to speak badly about their competitors and highly about Orangeplus is definitely not ethical. They could eventually be hurting their own credibility as a company

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How do we successfully promote OrangePlus without going against the media law in Singapore?

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Their plan to use ChatGPT to generate positive reviews is unethical because they will be lying to potential customers about these reviews and they are not being truthful.

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Ideas 1, 2 and 3 go against the general principle of "truthful presentation" (SCAP) as they are trying to mislead their consumers into believing their advertisements at face value.

OrangePlus must state that their presentations are advertisements for it to be ethical

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What type of advertisement can orangeplus run such that it generates positive reviews originally without AI generated reviews or the need to bribe ?

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All ideas are unethical and can harm the credibility of their company. It also goes against several guidelines like IPRS and SCAP. They must ensure that what they do should be ethical, to protect the company's longevity.

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how to make sure our advertisement does not offend anyone?

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Does all the idea fall into the ETHICS rubrics?

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Which advertising codes do we need to keep in mind when creating content for OrangePlus?

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Which idea would most likely attract the most audience?

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how to keep to the ethic guidelines but still appeal to audiences

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For the social media engagement, OrangePlus must abide by the ASAS Guidelines on Interactive Marketing Communication & social media for when they engage with an influencer. They should be upfront and honest about paying the influencer by showing that it's a paid review. OrangePlus can also let the influencer review their phones honestly, as honest reviews are better since people may be put off by paid reviews.