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Facebook's algorithm prioritizes paid, promotional, and video content, which has decreased the original reach of personal pages and businesses.

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People are much less likely to get their news from Facebook today.

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Acquired Instagram in 2012 and later both Whatsupapp and Oculus VR in 2014

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Facebook launched new forms of video content. They created Auto-play videos and Facebook Live to boost engagement

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An expectation for businesses to have available customer service and real time communication

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Responsible Innovation Teams

These roles have been created to show values like safety, privacy, and fairness in product development

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In 2021, the parent company rebranded to Meta. This was a major strategic shift to invest in the metaverse, a virtual world that encompasses work, play and social interaction.

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A more informal management style allows employees to question decisions and offer their own solutions.

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Introduced in October 2016, FM is reported to have over 1 billion monthly users and being named the top social commerce platform with a market share of 51.19%

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Facebooks target mark spans from 13-24, adults aged 25-34 make up a significant portion of the platforms users. This includes professionals, parents and digital natives.

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Facebook attracts users under 44, full of established tech professionals who use the app for personal and business purposes.

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The layout of Facebook alllows for them to be almost "given" the audience info by asking for

Precise demographic info, including race, religion, and age as low as 13

Household income bands

Relationship statuses

Subsets of parents based on the age of their kids

Folks experiencing particular life events like anniversaries or birthdays

Political leanings

Education level

Employers and job titles

Virtually any interest or behavior you could think of, like: affinity for specific brands, activities, sports, public figures; or commuters, soccer fans, travelers, purchase behaviors, device users

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Larger male audience in compared to women. All users have varied interests and use it for a variety of reasons.

stay in touch with friends and family

discover new brands

engage in community groups

Facebook uses market segmentation to engage its diverse audience, they tailor their experiences to meet different groups' unique needs and preferences.