# data[].attributes.body
This is an advertisement for McDonald's coffee.
1.) This is not traditional because it is not a print or video commercial.  This is advertisement is media (communication to the audience) that is just IN people's regular world.  They might see this when they are waiting for a bus, walking, or driving by.
3.) The format is on a light post- the spilling coffee is the post, the light is the coffee pot.
4.) The marketing message is that McDonald's serves coffee!
5.) It is effective because it reminds you that McDonald's has coffee and someone on the go may end up getting a cup pretty quickly after seeing this.

http://www.technocrazed.com/wp-content/uploads/2013/11/Most-Creative-Advertisements-Of-McDonalds-14.jpg

# data[].attributes.body
This is an advertisement for Nutella. This isn't traditional because it's not a video commercial and also isn't very realistic in a sense. The format is a build board with the Nutella spread floating under it. The marketing message is to serve as a constant reminder that Nutella spread is such a great way to start a person's day and that they should try it. It's effective because build boards can attract a lot of attention, especially if someone is on the go and see's the advertisement while driving or walking somewhere.

# data[].attributes.body
This is an advertisement for Denver water
1. This is not traditional because it is not a paper, online, or video ad. This advertisement actually exists in the environment and is a bench that normal people utilize each day. Someone looking for a seat may come across this bench and look at the advertisement when they take a seat.
2. The format is a bench that has been taken apart to only sit a single person.
3. The marketing message is that you should not waste water and only use what you need, just like how the whole bench isn't necessary, just the spot you will be sitting on.
4. This is effective because it definitely stands out to people and uses a necessity in daily life, a seat, as its format. At some point, someone will need a seat and as they sit down to rest, they will think more about this weird concept which forces them to think about the message

# data[].attributes.body
This si not a traditional ad because they are advertizing in a movie.
The format is sneaking the product into the movie just to catch peoples eyes.
The marketing message is to show that everyone likes doritos and they are not just creating a whole ad just for their product
I belive that it is affective.
I belive that this is affective because it shows up multible times in the movie and they make it stand out to eye so that people notice it.
https://www.google.com/search?q=product+placement+in+movies&tbm=isch&ved=2ahUKEwiJqYHB9rL6AhVKsFMKHW-mC9gQ2-cCegQIABAA&oq=product+placement+in+&gs_lcp=CgNpbWcQARgAMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDoECAAQQzoLCAAQgAQQsQMQgwE6CAgAEIAEELEDOggIABCxAxCDAToHCAAQsQMQQzoECAAQA1AAWOMpYKQ9aABwAHgAgAHXAogBgh6SAQgwLjE3LjMuMZgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=s9kxY8mDM8rgzgLvzK7ADQ&rlz=1CATQWC_enUS876&safe=active&ssui=on#imgrc=3TPoyExRAkh64M

# data[].attributes.body
1.) This is not a traditional advertisement because it's not a commercial or print.
2.) The format is on a bench. The wrapper and the chocolate make up the seat and the back of the bench.
3.) The marketing message is Kit Kat chocolate.
4.) It's effective because it reminds pedestrians, or people that Kit Kat exists, and it might cause them to crave chocolate.
https://www.mediaspacesolutions.com/blog/is-non-traditional-marketing-right-for-your-business

# data[].attributes.body
This bench is an example of non traditional advertising. It is a bench in the shape of a Kit Kat bar. Normally benches do not look like Kit Kat bars, which makes this non traditional. The message is to buy a Kit Kat. This is effective because it I saw this I’d buy a Kit Kat

# data[].attributes.body
This is not a traditional ad because it is using something out in public that people use. The use of paint to make it look like a kitkat bar is eyecatching, and unique. The message is to remind people about KitKat bars.

# data[].attributes.body
This is product placement in the TV show Stranger Things
1) This is not traditional because there is no slogan or promotion for Coco-Cola only that the product is used in the scene and logo is clearly seen.
2) The format is that the product is placed in the scene with the logo clearly readable and fully in sight.
3) The marketing message is that Coco-Cola is loved by all people and is delicious.
4) This is effective because it is more on the phycological side as in you see the coke and will want to drink one.

Georgia Jump

# data[].attributes.body
Coin base put a floating barcode on as a super bowl commercial
1.) Why is it not traditional?
This was not traditional as most people put commercials to promote their company with their brand being from and center but coin base put up a barcode that floated around the screen and if you scanned it brought you to a website about them and a download link.
2.) What is the format?
They used a barcode.
3.) What is the marketing message?
To download coinbase and begin earning money.
4.) Is it effective?
Yes
5.) Why/why not?
Everyone was curious as to what it was and scanned the barcode, and coin base had so many people scanned the barcode their website temporarily crashed due to the influx of people downloading and signing up for the app.

# data[].attributes.body
This billboard is advertising a fitness center using a larger sized man who is weighing down the billboard on one side.
1.) This is not a traditional advertisement because there is no slogan associated with this business. But what the sign is trying to promote is very clear with the use of the placement of the person.
2.) The format of this ad is a billboard.
3.) The marketing message is that this advertisement is trying supporting a healthy weight loss system.
4.) I believe that it is effective
5.) This is effective because with the man leaning on the side of the board and having it tip over is a way to promote a healthy lifestyle.

# data[].attributes.body
1.Its not traditional because it isnt a video about being at gym or a commercial
2. the format is a bill board with a fat guy at the end making the other side stand up because hes fat and needs to get in shape.
3.the marketing message is to get more people to the gym and have more people want to get in shape
4.the marketing message is to get more people in shape
5. why this is the message is because people need to stop being lazy and get out and do things

# data[].attributes.body
This is an advertisement for Nike.

1. This is not traditional because it's not a picture or video. Instead, it's a soccer jersey that was sponsored by Nike which makes people want to buy Nike sportswear because the athletes wear it.
2. The format is it's on a soccer jersey and only the logo is present.
3. The marketing message is to buy Nike sportswear.
4. This is effective marketing because people want to wear the same clothes as their favorite soccer players

https://bleacherreport.com/articles/2014391-the-business-of-football-kits-sponsorships-technology-branding-and-beyond

# data[].attributes.body
This is product placement in the TV show Stranger Things
1) This is not traditional because there is no slogan or promotion for Coca-Cola only that the product is used in the scene and logo is clearly seen.
2) The format is that the product is placed in the scene with the logo clearly readable and fully in sight.
3) The marketing message is that Coca-Cola is loved by all people and is delicious.
4) This is effective because it is more on the phycological side as in you see the coke and will want to drink one.

https://techcrunch.com/wp-content/uploads/2019/12/Screen-Shot-2019-12-17-at-6.01.00-AM.png?w=1390&crop=1

# data[].attributes.attachment_caption
Advertisment for grilling. Not traditional because its not a commericial or video. This is not something you would usually see for a grll ad.

# data[].attributes.body
This is an ad for nike shoes.
1.) This is not traditional because it is not made by nike or directly in print or a nike ad but rather the movie Forest Gump.
2.)The format is in a movie
3.) The marketing message is that Nike makes shoes that are good for running
4.) It is effective because it shows him run across the country in these shoes showing they are reliable and good for running.

https://www.movavi.io/product-placement-in-movies-2/

# data[].attributes.body
1. This is not traditional because it is not a print or video commercial.
2. Product placement is the format.
3. The marketing message is that FedEx can be shipped everywhere to anyone.
4. Yes it's effective because this movie is sad so many people will pay attention to it.

# data[].attributes.body
This is an example of nontraditional advertising because this is a company paying to sponsor a baseball field for a popular team. The name of the company is the name of the field, meaning that anytime someone wants to refer to this team's field they will say the company's name. When comercials are made about this team and their field the company will be named and their mascot will be shown. The company pays to sponsor and pay for this field, so that they can be mentioned often. This is very effective becasue anyone watching the game or at the game will hear/know the name. It also means that people from all over the place can hear about them.

https://www.delawarenorth.com/venues/progressive-field-mlb-cleveland-indians

# data[].attributes.body
This is not traditional because it is using something out in public that is used every day and can clearly see McDonalds logo in there. The format is on a sidewalk that is used by everyday people. The marketing message is that McDonalds serves fries and is probably near by. I think this is effective because lots of people probably walk in this area and people may be hungry when they are hungry.

https://moosend.com/blog/guerilla-marketing-ideas/

# data[].attributes.body
This is a for the National Health Service
1.) It is not traditional because you have to look at the illusion to see what happens in the ad.
2.)The format is a guy has a full pack if cigs and he grabs 2 out of the pack which causes thew pack to loose its 2 "Teeth" which indicates that when you smoke you are going to loose your teeth at a higher percentage rate.
3.) The message is to not smoke or else you will more likely lose tour teeth later on in life.
4.) It is effective because it showed that people don't want to lose their teeth because getting fake teeth are really expensive and no body wants to walk around with wholes in their mouth.

https://clios.com/awards/winner/innovative-media/non-traditional-advertising-12019.

# data[].attributes.body
1)this type of advertising is striking, since anyone can see it while walking down the street
2)the format is in some buildings and in the middle a paint bot is spilling
3)this type of advertising fulfills its function since people go do you want this type of painting

# data[].attributes.body
This is not a traditional billboard, because it is using a board that on pubic display, and its obvious to everyone and has a humorous approach. the form The marketing message is a reminder that Metamucil is the best way a great way to heal a person's booty, and that they should try it, for there health needs very very effective It's effective, because ts humorous.
https://www.google.com/search?q=non%20traditional%20marketing%20examples&tbm=isch&tbs=rimg:CQ5buXlMMIKfYS5ZbqHvNo2K8AEAsgIMCgIIABABOgQIABAA&rlz=1CATQWC_enUS994&hl=en&sa=X&ved=0CBsQuIIBahcKEwjYydfA-LL6AhUAAAAAHQAAAAAQFA&biw=1318&bih=665&safe=active&ssui=on#imgrc=_g1Xh8lQY8ECGM

# data[].attributes.body
this is not traditional because its not a video and the format is very simple because it just clearly shows the pizza box from pizza hut the market message is pizza hut yes its effective because it will make you think about it

# data[].attributes.body
1. This is not traditional because it is an ad within a movie meant for kids, and it is not a print of video ad.
2. Product placement is the format.
3. The empty box of cinnabon makes the viewers want to eat cinnabon.
4. I would say so because they made the food look appealing.
5. It is effective because it lets the viewer remember the brand in a funny way.

# data[].attributes.body
1.) This is not traditional because of the fact that it's a movie ad that is being portrayed in the real-world 2.) The format is a real-world scare tactic to make people interested in the movie 3.) The message is to Smile. not really, it's actually to go and watch the movie Smile 4.) Personally, I think it was effective 5.) Why? because personally I had no knowledge of the movie and then I was watching a baseball game and I just saw some random people smiling so I had to do some research.