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https://youtu.be/myjCFJU8pOE

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https://youtu.be/6tBJbbM1y2g

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While filming our move "The Truth" we have learned a lot about different editing techniques and angles to help benefit our film. Along with, taking many takes to make sure the clip was perfect for the film. We had to change the sound and the speed to some clips to make it more enjoyable and playable. Some feedback we had received on our rough cut was we needed more angles and to see the actors faces when talking. Along with updating the cuts and the actors to add to our comedic affect. We also learned about really working hard as a team and using teamwork to make our film great for the class. Collaborating our ideas for this film helped us a lot to come out with a better outcome for our short film.

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Independent Distribution and Marketing Plan -- The Truth 

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Independent Distribution and Marketing Plan -- The Truth 

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1.  If you were to distribute your film independently, how would you do it?

For instance, if you think your film could/should get theatrical distribution, would you try to get a film distributor (or sales agent if the distributor required one)? If so, who and why?  How are they a good fit for your film?  And what film festivals or film markets would you go to try to get a distributor or studio interested in your film and why?

Now, if you are only interested in streaming (or think this is the best route for your film), which aggregator would you approach and why?  Also, what smaller, niche streaming services might you be able to approach directly, and why?

For our film we have chosen that we would like to go the streaming route. We think that one of the big streaming services we would like is Disney. Disney already has movies like ours in genres, such as Parent Trap, etc. Along with they are mostly known for comedy and drama movies made for kids/young adults, which is perfect for our movie. A smaller niche streaming services that we would choose would be Brit box, which goes across the U.S.A  and has 2.6 million users as of today.

2. What is the title of your film? Do you think your title works?  Why or why not (short and sweet, pithy, reflective of genre, aimed at target audience, etc.)?  How could it be improved and why?  Do you have a new title now?

Our title is "The Truth", our title works because our movie is about a young girl finding out the truth of who her real parents are. I think our title fits perfectly with our script.

3.  Create a tag line for your poster.  Aim for familiar but fresh.  Remember your genre, and your target audience.

"All truths are not to be told. Some truths are better left unspoken"

4.  Create a paragraph sketch of your target audience member.  Think about who would be interested in your film and why?  Specifically:

Who is the target audience this genre? What is the gender and age of your target audience in this genre?   What is their income and education level? What are their interests, likes, dislikes, hobbies?  What do they care about?  What is important to them? What organizations are they a part of?  Where are they hanging out online - which social media platforms?  Who are they following online? What online games are they playing?  Where are they hanging out in real life? What are they reading? Wearing? Watching on tv -- what VOD platforms?  Doing for entertainment? What are they buying or renting?  Where do they shop?  Where do they eat?

Our target audience is the age group from 16 - 25 and mainly females. Any educational level, and some interests they could have is shopping for clothes, hanging out and talking with friends, along with partying. They would mainly care about having fun in life and spending it to the fullest. They are in the Gen-Z's and would be hanging out of tiktok, Instagram, and snapchat. I believe they would be following all the women empowerment pages and some singers such as Taylor swift. I don't believe that they would be playing any video games online but would spend their time online shopping. They would be hanging out at the mall, coffee shops, and at the beach. Some clothing would be the colors would all be bright such as pinks, purples, and whites. I believe that they would watch Disney + and Hulu the most. Shopping at Forever 21, Pacsun, Lulu Lemon, Brandy. They would eat at Panera, Starbucks, Dunkin, True Food.

5.  Using your notes from number four above, think about how your could reach that target audience if you were self distributing your film on Youtube or Vimeo or a similar platform.   How can you use that information to REACH them?  Where will you advertise?  INDICATE, FOR EACH GROUP, TEN PLACES WHERE YOU WOULD PLACE ADS TARGET ADS/TEASERS/TRAILERS (six virtual, four nonvirtual), and WHY, and mention that you would do this if you had to SELF DISTRIBUTE.
You can use this information to reach your target audience by putting advertisements out where they would be spending their time whether on social media or in the real world.

Virtual:
Instagram
Tiktok
YouTube
Ads on computers
Spotify ads
Reels/Shorts

Non-Virtual:
Posters
Restaurants/Fast food places
Shops, such as Target
Near Libraries

The reason why I would do this if I had to self distribute is to get my movie known to the people. Along with getting people interested and intrigued to watch the movie.

6.  How would you ENGAGE your target audience online?  How will you turn passive audience members into ACTIVE, ENGAGED audience members? This is in reference to pull marketing (or interactive marketing).  How will you get them to click on your ads?  What would you offer them in the form of promotions?  How would you incentivize them to repost/retweet/share/forward your ad?  Please INCLUDE SOME OUT OF THE BOX THINKING!  Audience engagement must be addressed in your critical reflections.

We can engage our target audience by putting ads on apps that they find interest in. We can turn passive audiences members into active and engaged by making them colorful or giving them awards for clicking on the ads such as a free ticket. Giving them points for a coffee shop, giving them free tickets, or a chance to win giveaways are ways we can make sure that people repost our movie to get it out there.

7.  Do a Google search for the CLIO Key art awards online.  Think about what you could use/steal from selections there for your film's key artwork. Also take a look at Take a look at Colourlovers.com.
Links to an external site.  Ask yourself:  Can people deduce the storyline from the art? What is reinforcing the genre, and how is it different?  Will it attract my target audience?  What are the repeating elements you notice in films in your same genre, especially use of color?   Now answer:

How would design your movie's poster?  How will you design it to be both familiar and fresh in regard to genre? What two or three main colors would you use? What is in the foreground and background? What iconography will be used? Type of fonts/typography?

I think it will always be hard to try to get a story out of a piece or art but I believe you could get a sense of the story. The genre and dramedy, so using bright colors will help attract the target audience with the pop of colors. The element I am representing that I notice in films in my same genre use cursive lettering and bright colors to add on to the dramatic effect and the colors for the comedy aspect. I would design my movie's poster by using Cursive lettering and bright colors such as pink, blue, and oranges. I would want the main character with her finger over her mouth like she is telling a secrete. The background I would want the family tree to be in it also, her true parents. For iconography I would want it to be mostly abstract to add on to the comedic affect.

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--A vision statement for how the piece will edited, including particular, specific editing choices for specific shots or scenes -- do you have any ideas about where you might use fast cuts, slow motion or fast motion, montage, match cuts, J cuts or L cuts, subclips, split screen, multitakes, freeze frames, filters, cutaways, subliminal cuts, jump cuts? Note how your vision for the piece been influenced by the research you did into similar film openings.  What will you deliberately include (or ignore)?

We will be using spin arounds, slow motion, J cuts, montage. We are using cursive lettering, bright colors, montages because 2 of the 4 movies used them. Along with using high-key lighting to make it have more of a joyful effect on our viewers.

What will your logo look like and what software will you create it?  What are you thinking in terms of font/color/movement/creativity for your credits and movie titles?

For the logo I am using adobe, the font will be in cursive with white color for the beginning. As for credits I will bring in more colors that give it a pop. I want the logo to be over an establishing shot of a person at a desk looking up her family and papers of a family tree.

What kinds of specific transitions do you think will work well in which scenes (wipes, fades, dissolves, straight cuts, etc.) and why?

I believe I will be using fades and straight cuts the most because for me that is what flows the smoothest. By using fades I can created more a dramatic effect to our movies.

Also, what are your sound considerations? What sound effects will you have to create on set or locate digitally?  What are your music considerations (you can't have ads in your videos)?  If you intend to use copyrighted music, are you sure you can?  Do your research ahead of time to figure out if you can, or if you have to use stock music or music in the public domain.  Use the sites below to help you figure this out.  You need to look into this now.

Every sound will have to be upbeat and happy for comedy. We will not be using any songs but, instrumental pieces will be used.

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1. The movie Mean Girls starts with an opening scene of a young high school girl, Cady, and her parents preparing her to get ready for the first day of school. We then dip into the young girls life to realize that she used to be home schooled and lived in Africa with her parents.

2. The genre of Mean Girls is comedy, and the target audience is females and the age range of 15 - 20 years old.

3. The opening credits and title sequence including the company logo of Paramount, it appears in the first 10 seconds of the movie. The logo is in big, cursive, white letters with stars surrounding it. In my eyes I believe this aligns with the opening of the film because the title is around mountains and nature and the first minute of the film is about nature and how she grew up around it. The logo is also very bold and also used bright colors for the crediting just like the movies boldness.

4.
First starting off with an establishing logos
Fading to black - credits
Fade into a two shot/ close up of the parents/ high angle
Close up on mom
Over the shoulder shot of Cady
Zoom out to a three shot
Back to dad
Then a two shot to daughter to mother
Freeze frame
Zoom out to a three shot
Zoom in to a two shot of mother and daughter
Freeze frame
Montage of Cady's memories of Africa
Voice over ^^
Hard cut to Cady walking into school

5.  Cheerful music when the logo is appearing
Piano tune when the credits start to roll
No music when the film starts but conversations and voice overs

6.  I felt intrigued at the ending of the first two minutes. I wanted to know how her new high school life was going to go. The ending of the 2 minutes was the girl about to enter her new school/life so it had cut off there. The questions I had was, why did she just now decide to go to school?

5. Some editing techniques that I had noticed was they had a montage at the beginning showing her life in Africa in pictures, along with freezing an shot to act like they took a picture. Having many voiceovers and close ups of the characters.

8. The first two minutes adhere to conventions, by adding the humor of the mom crying when her daughter is about to go to school on the first day, which would be normal for a 1st grader but she is a senior. Along with the laughs of her saying her first crush did not like her back, and he told her in his native language even though she knew the language too.

9. I did not see a noticeable break in conventions in the first two minutes, one thing would be if I was first watching this comedy wouldn't be the first thing I would think of in the first two minutes because it didn't have a lot of funny cuts in my opinion.

10. The first two minutes represented social groups, people, and issues, by showing how it will be hard for Cady to transfer to a new school and start over life. Many people do have to do this in their lives and this show the struggle and nerves about it.

11. Paramount and Netflix are very big companies, mostly everyone watches Netflix 1 million+ viewers for each. Netflix especially knows how to promote movies when they are new or when many people watch they put it on the top 10, which Mean Girls was on.

12. Something I have noticed was that for the two minutes the credits were still there as the film was going pointing out the different characters and their actors.

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During the months of November and December of 2022 we had learned about editing, sound, and screenwriting/screenplay format.  We had also studied film editing concepts and created documents featuring 20 plus kinds of editing techniques.  In class we had watched a documentary on film editing named "The Cutting Edge" and a video on use of color to help us get a better understanding.  Another way we spent our class time was studying the sound basics and watched a documentary on cinema sound that was called "Making Waves".  Something that has truly helped me was that we read the screenplay for "The Incredibles," learned how to format screenplays using special software, and wrote a two minute horror film opening about someone having a nightmare as the basis for your midterm film project.

For our midterm we had specific requirements on how to film and what angles, cuts, and transitions to use. Which were these, one to two minutes; horror or horror hybrid; an "opening" rather than a finished film product; minimal dialogue (mostly music, sound effects/ambience); no wall-to-wall music; no long takes; start in black with company ident and/or logo and title and an optional choice of credits before straight cut or dissolve to first image; minimum of three crosscuts between actor and nightmare; edited/shot/uploaded by student; accompanying blog post. Along with our film must also include one  close up; one dutch angle; one high or low angle; one low key light set up or one silhouette; one pan or tilt or track/push or spinaround; one zoom or dolly zoom;  one subliminal cut or multitake or smash cut; one match cut; one  J cut or L cut; one use of slow or fast motion; one intentional use of color for story/emotion; one instance of intentional use of costume/hair/makeup; one instance of visual complexity in setting choice (color, texture, depth, lines, shapes, etc.); three sound effects; one piece of incidental music or one sound motif repeated three times.  Extra credit to include: quick cuts; montage; wide establishing shot; split screen; POV shot; reflection shot; intentional break of the fourth wall; intentional break of the rule of thirds; rack focus or pull focus shot; intentional use of handheld camera work; use of color filters to create a dream like quality; fisheye lens or fisheye effect; company logo with high quality graphic.

The ways I had adhered to the horror conventions and codes was I had used dark lighting throughout the film and lowkey lighting. Along with using eerie sound effects when going to edit. For my audience expectations I made the audience feel suspense in what will happen next with a scared feeling. I do not believe that I had broken any horror/conventions/audience expectations and engagement. An idea in the real world that I represented was why girls do not walk alone at night. By one of my actors, Chloe Sawyer, leaving her friend, Ashley Kemp, to go walk back to her house all by herself. I wanted to point this problem happening in our world more because of the amount of kidnapping at night and it can even happen in your own gated community.

My spin around in the beginning of my short film was the most successful for me. My teacher had told me to start off with a eerie background and try to bring in the attention of my viewers so that is why I chose the settings of a playground a tonight with two friends talking with each other. The least successful for me was my camera quality at night it was hard to film at night but also keep the camera clear and not too dark where you can see the actors. I use capcut for my editing and they have all the sound effects and audio that I need to complete my film. Along with turning the audio up on the videos when I need to. For my script I used arc studios which was taught by our teacher on how to use it. For shooting I had used my phone and some flashlights to get a bit of light. I have always been able to edit on my phone however, for my learning curve I learned how to shoot different angles. Such as a dutch angle and a dolly.

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In our class we covered 22 different genres and watched our peers present them including western, Shakespeare, biopics, sports, Sci-Fi, Y/A (young adult), musicals, romance, comedy, dramas, history, war, superhero, documentaries, adventure, and fantasy, mystery. We studied the conventions, meaning the stories, characters and their representations, settings, iconography, and values. Along with the codes of the genres which are the cinematic elements including, camera work, lighting, editing, and special effects. Our last thing we covered in the genres are the audience expectations for example the emotions and the reactions. For each of these presentations we had watched three movie clips from three different time periods that would highlight the genre. Some of the films that we had watched were called hybrids. For example, a rom-com which is a mix of romance and comedy. Hybrid films are a mix between genres and being mashed into one.

For our first film, The Cheernapper, we have decided that it falls into the category of a hybrid. The genres of this short film are mystery and crime. The reason that this film is mystery and crime is because the story is about a cheerleader starting a new school year however, there has been a murderer going around and is now found at the school but no one knows the identity of this murder. We also have a character playing the secret murderer without revealing their face. This was a film mainly about investigation and suspense about what is going to happen to the students and who had done it. We used low lightings and some high angle shots with a lot of panning and track ins to make it feel like you are with the characters. As we leaned in the presentations that mystery films are in enclose spaces and that was were are settings was, in a school. The film was made to keep people on the edge of there sit while wondering what was going to happen next and I believe that we did achieve that emotion. Our next film was "The Loser" this film also falls into the category of the hybrid films. With the genres being Y/A and dramas. This film is these two genres because Y/A is mainly about relationships and friendships and this is what this whole film is about. Along with drama, because there are many plot twists in emotions along with friendships being broken up. This film is about two best friends and one "loser". One of the best friends is the bully and the other one starts to feel bad and decides to do the right thing and drops the bully and becomes friends with the loser. People can feel connected to the loser if they have been bullied before and that is why it was made for young adults because many people have been through this situation. Character development is also a very important aspect in Y/A movies and that was in this with the bestfriend dropping the bully to do the right thing. We used high angle cameras and dark lighting when it came to the sad parts of the film. Also using music, because music can be used as an effect on the film to either give it a happy or sad emotion. The audience seemed to have sympathy for the loser for what they were going through.

My favorite genre is going to have to be Y/A, for the reason of teenagers being able to relate to the film and seeing people go through the same thing they are. A possible film could be about a new student in town however, she falls in with the wrong group and regretting not sticking with the nerdy girl who was the first person to speak with her. One code that I would want to have is the relationship with the audience and the characters, I want people to be able to relate to them. Another one would be the expectation of the setting which would be at a high school because that is where most young adults are for school. For the final thing I want to really capture the feelings of going to school and making mistakes, the reason being so is because everyone does that and I don't want this film to be unrealistic for the audience. Emotions are also a thing that is so very important in the Y/A films and I want the audience to feel, sadness for the nerd, anger maybe at the main character for leaving the nerd, along with empathy.

Picture for my film :
https://www.google.com/search?q=a+group+laughing+at+someone&tbm=isch&ved=2ahUKEwjNzp6y2Yr7AhVD81MKHXX0AdYQ2-cCegQIABAA&oq=a+group+laughing+at+someone&gs_lcp=CgNpbWcQAzoLCAAQgAQQsQMQgwE6CAgAEIAEELEDOgUIABCABDoHCAAQsQMQQzoECAAQQzoKCAAQsQMQgwEQQzoGCAAQCBAeOgcIABCABBAYOgQIABAeUI4DWII1YIs3aAFwAHgAgAF9iAHoH5IBBDM5LjeYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=Vd5fY43QDMPmzwL16IewDQ&bih=635&biw=1366&rlz=1C1GCEU_enUS1030US1030#imgrc=5MYv_soVhM6E4M

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a group laughing at someone - Google Search

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For this assignment we were assigned another groups film and we were tasked to rewrite and improve the film/story. We had gotten the film "The Loser" where they had the cast of a bully, the bully's bestfriend, and the loser. At the end of their film the bully had accepted that they had lost their friend and did not talk to the bestfriend and the loser. However, in our film we had changed it by the bully wanting to get revenge on the bestfriend and would now try to bully the best friend. We were told to include at least 10 different kind of shots and camera movements in our short films. My group had played all different parts, for me I play as the Bully's bestfriend and I was also the director, and recorder for some of our shots. Also I am the editor for my group so I edited all of the clips/videos. Because of our group being 3 people we all do the acting in the videos and recording, I believe that we all do a great job at our parts. My group gets along perfectly with no arguments so it causes my part to go very smoothly without any disrupts.

We had gotten positive and some negative reviews while we watched our film in class. However, lets start with the positive, we had used 10+ different kind of shots and camera movements in our film which was above the expectation. One thing that was criticized was the sound, in one of the films clip where the bully's bestfriend and the loser was talking with each other after the football game, the volume was super quiet and you could barley hear any word the actors were saying. Mrs. Marquis had also commented on the spin around we had used in our last clip and stated how it was in perfect use to add to the dramatic effect. We also had used zoom in, when a person was thinking in their head to make it clear for the viewers, we had used this shot to highlight when I, the bully's bestfriend, was thinking in my head at lunch when Meredith, the bully, was talking about Abby, the loser. Another successful camera movement we used was our panning we used a lot of different types of panning, which would be right and left. While the actors were walking we placed our phone on the tripod we had received and followed the actors to get a wide shot of them walking. Like in the beginning where Meredith, the bully, was walking near the loser and pushed her down we used panning instead on tracking so you get the full action shot instead of only seeing what it looks like behind the bully.

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Context?
This was our first film shot in our AICE MEDIA class. I worked with Abby Carpenter and Meredith Hull. Our film's name was "The Cheernaper". We decided our short film was going to be about an All-star cheerleading on the first day of school of a new year. However, there is a kidnapper on the lose and is ready to capture the main character, Abby for stealing her spot on the cheer team.

What was good?
After watching the film with the class we had gotten great feedback from our peers. Some being the editing quality of the piece and the transitions went very smoothly. Our teacher, Mrs. Marquis, liked the many different angles we had shot from. Including close ups, medium shoots, and wide angles. Along with the sound effects and music type we had done to give it a special suspense.

What needed to be worked on?
Along with the great feedback we also had gotten things that we needed to work on to make it the best that it can be. From what we had gathered there was to be less cutting and try to shoot some clips in one big clip. Along with if there is a cut we needed to make it a little less choppy and try to get it to flow better. For our final piece of feedback we needed to fix the sound. Because of us not having a mic or any special props we needed the sound quality was off.