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Developed by Guelph students!

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A new way to build credit more efficiently than ever before!

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Strength - Increase in individuals using e commerce platforms

Weakness - Lower profits due to higher rivalry

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Strength : the brand has become well-known with the increased use of e-commerce
Weakness : With everything going online, they have a need to continuously innovate as there are an increase in competitors. new back in 2015, $17 a share

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Strength
-Businesses have easier access to shopify
-consumers are more digitally educated

Weakness
- More substitutes
- Possibility for data breaches increasing

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Compared to their initial public offering their opportunities are that there are few threats as a building e-commerce platform. A weakness however as seen in like the rise in inflation is the suppliers issues

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Strengths- increasing consumer interest. Consumers are more aware and trust firms like shopify for their needs unlike at the time of ipo. Brand awareness and consumer loyalty is much higher today than at the time of ipo

Weaknesses- stock prices are slowly stabilizing and falling, signalling lack of growth.

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Significant increase in competition since they started in 2006 as most companies in the industry started in 2009

Keeping up with innovation, at the IPO they were the trend setter with regards to innovation, now with more differentiation and demand they may struggle to keep up.

Since the IPO there has been a drastic increase in Social Media usage. This means that shopify and the individuals that use it can to gather consumer data and feedback on their products

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Strength: increased use in e-commerce creates greater brand name

Weakness: increased economic risk

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Strength: new possibility of growth, already an established area for e-commerce, low potential new entrants

Weakness: not a popular industry at the time, risk of cyber security

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Strengths:
- more people are aware/using e commerce platform
- brand awareness

Weaknesses:
- more people using higher chance for data breach
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Strength

Shopify was established very early in 2006 as a solid competitor

Shopify’s user friendliness has improved since it’s IPO through technological advancements

Weakness

There isn’t much choice on their platform compared to competitors such as Amazon and Walmart

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S- Number of integrations available for users to optimize their site

W- New technologies entering the market

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Strength- minimal competition at beginning
Weakness- less demand at beginning because it was a new idea

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Strengths
-  unique platform for its time period
- they have a simple set up process
- are a worldwide platform

Weaknesses
- high transaction fees

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Strength - Spotify has more credibility as a public company
Weakness - after releasing their IPO they would be under more scrutiny as they have a large amount of shareholders that want them to perform well

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Strength's

Larger target audience of merchants
Brandname
Strong employees
Strong ties government
Costs

Weakness:
Legal threats
Target of hackers
Must innovate

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Strength: Marketing strategies - they use content marketing for its growth of the brand.

Weakness: need for investment in technology.

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Strength - availability
Weakness - gaps in product categories

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Blake Pingue

IPO:
Strength - first market capture
Weakness - regulations need to be met (change to organizational structure)

Present:
Strength - increase in exposure (more capital to be made)
Weakness - constant need to innovate / adapt

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Strength:
More opportunity to grow since there is more money within the company. The company is able to develop more tools that can help their customers succeed with their small business operations.

Weakness:
There have been many more Shopify-esque businesses that have launched since Shopify's IPO. Shopify will now need to keep innovating in order to outlast the competitors.

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Strength - more consumer/user focused (takes into account public’s preferences and investment), could lead to larger and more development firm

Weakness - more open to economic risk (change in investments)

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Strength:
- Have grown to hold a large share of the market in their respective industry
Weakness:
- Have become a target company for new entrants

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Strength: Better technology, easier to navigate now

Weakness: bigger target now more companies trying to rival them and using them as inspiration

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Strength: Brand logo results in more brand equity

weakness: Faces more criticism when making hard decisions

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Strength: Logistic infrastructure
Weakness: layoffs

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Strength: An IPO brings brand recognition and attracts capital that would otherwise be harder to attract

Weakness: With the company's information now public, rivals can see how they compare financially and can adjust pricing to out price shopify

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Strength
-since it’s IPO software as a service has become much more popular and their product has grown and become very well integrated and well rounded

Weakness
-stock price have become very volatile coming out of the pandemic compared to its IPO where it had very linear stable growth

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IPO
Strength - first movers advantage
Weakness - had to build IP from ground up

PRESENT
Strength - large IP base
Weakness - bad retention methods

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Strength - There are very few competitors in the industry at the time of inception. There still isn't much competition for Spotify.

Weakness - It took time to gain credibility and for websites to be a more accepted way of running a business.

Nick Soble

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Strength - they have capital and are more well-known now

Weakness - increased opportunity for cyber attacks

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Strength: Strong customer care services
Weakness: Limited customization

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Strength: Brand Name
Weakness: Keeping up with the supply chain