# data[].attributes.body
https://docs.google.com/document/d/1RMV3GoBEm3d-Mk_M4rzeR70Lsd-sAPBwOzOiCJ_ZWnk/edit#

# data[].attributes.body
The Uk
- common food: tea, fish, chips, curry pudding, peas, potatoes, sausages
- fav brands of consumer goods:

1. LEGO

2. L'Oréal

3. Olay

4. Land Rover

5. Head & Shoulders

6. Nando's

7. Oral-B

8. Lacoste

9. Lush

10. Hasbro

- shopping habits: loyal shopper, spend more on experiences centered on food and leisure, prefer shopping online for buying products.
- people's fam life:
single-person household,

getting married at a later age and many women do not want to have children immediately-> concentrate on jobs, put off having a baby until late thirties,
2020,more single people than married people,
- people's dating life:
gender role equality,
British Men Love Independent Women,
Try To Love Football,
Date Over A Cup Of Tea
- their common topics in conversation:  weather, beer, fam&frs, football....
- significant holidays: New Year's Day, Saint Patrick’s Day, Easter, Halloween, Diw, Christmas Day and Boxing Day
- social problems:
+ Pollution and the environment
+ Inequality, low pay and poverty
+ Inflation/ cost of living/ especially housing
+ unemployment and underemployment
+ The Ageing population
+ Crime, law

# data[].attributes.body
https://docs.google.com/document/d/1FSftIVWxtIj3MOLhYZZpS2z8M_IQ2MmHJVCIrTg_sz4/edit?usp=sharing

1. THE UK

•Their common food?

Fish and Chips.

Bangers and Mash.

Full English Breakfast.

Sunday Roast.

Toad in the Hole.

Shepherd's Pie/Cottage Pie.

Steak and Kidney Pie.

•Favorite brands of consumer goods?: LEGO, L'Oréal, Olay, Lacoste, Kit Kat, Jacob’s,

•People’s shopping habits?

UK shoppers are loyal

UK shoppers value free, reliable delivery and product returns

UK shoppers research products online

Stores are still essential to the Brits’ buying journey

Product knowledge of sales associates and the ability to check stocks are important

Millennial Brits seek validation from social networks

Mobile shopping is valuable to younger consumer groups

•Significant holidays
Christmas, New Year’s Eve,  Easter, St. Patrick’s Day, ...
people’s family life

the family is fundamentally important to individuals throughout their life

men are the breadwinners

women are the homemakers and primary caretakers of children

people’s dating life

couples  meet through their social circles, workplaces or hobbies

Online dating services are popular amongst several age groups

‘date’ or get to know multiple people at once over a period of time without having an exclusive relationship with any of those people

remain committed and dedicated to partnership.

Almost half of the British marriages end in divorce

their common topics in conversation

food

the weather

beer

football

THE US

1. Their common food?

Burgers.

Apple Pie.

French Fries.

Hot Dogs.

Chocolate Chip Cookies.

Pizza.

Fried Chicken.

Grilled Cheese.

1. Favorite brands of consumer goods?

Band-Aid

Reese's Peanut Butter Cup

M&M's

Dawn

Duracell

Hershey's

Reese's

Samsung

People’s shopping habits?

Shopping online:

Digital shopping is common

high-income earners are in the lead when it comes to shopping online

Shock to loyalty:

Consumers are switching brands at unprecedented rates

Brands need to ensure strong availability and also convey value

Need for hygiene transparency:

US consumers are changing how they shop in response to health and safety concerns

Back to basics and value:

Consumer shopping intent is focused on essentials

Consumers want value for their money—especially in essential categories

1. People’s family life

more women find employment and are in charge of leadership roles at their companies

Husbands and wives share the housework

parents seek help from relatives to take care of their young children

1. People’s dating life

In many, many different ways. Two people meet somehow -- online, at work, in school or church or a friends' party or sitting near each other on the bus

New data shows more than half of young people in America don't have a romantic partner.

1. The common topics in conversation

1) Weather."Is it always this sunny in December?" or "How often do we get storms like the one last night?" or "Are the meteorologists always so bad at predicting snow?"

2) Local changes. From traffic and road construction to new businesses, housing developments and ordinance changes.

3) Local sports teams. (How local and which sport(s) depends a lot on where you are and who you are with.)

4) Local events. From fish fries to charity auctions to marathons, there is always some local event coming up.

1. Significant holidays

New Year's Day January 1.

Martin Luther King's Birthday 3rd Monday in January.

Washington's Birthday 3rd Monday in February.

Memorial Day last Monday in May.

Juneteenth National Independence Day June 19.

Independence Day July 4.

Labor Day 1st Monday in September.

Columbus Day 2nd Monday in October.

1. Social problem

Healthcare in the United States.

Human rights in the United States.

Violence against LGBT people in the United States.

Domestic violence in the United States.

Gender inequality in the United States.

Wealth inequality in the United States.

Income inequality in the United States.

# data[].attributes.body
1. The UK
- People's family life: ppl marry at middle age, have children at late 30
- People's dating life: A lot of ppl have date but not marry
- Common topics in conversation: just general topics like weather, sports, foods, some events on TV,...
- Social problems:  healthcare works but people bitch about it, Scotland - wales - ireland - cornwall really are different countries,...

US:

Common food: Burgers, Apple Pie, French Fries, Hot Dogs, Chocolate Chip Cookies, Pizza, Fried Chicken, Grilled Cheese.

Favorite brand of consumer goods: About fashion: Nike

Converse

Levi's

Michael Kors

Ralph Lauren

The North Face
About car: Range rover, roll royce

people shopping habit:

- Americans spend more on shoes, jewelry, and watches ($100 billion) than on higher education

- 33% of Americans shop online at least once per week. 69% shop online at least monthly

- More than a third of adults and teens said shopping made them feel better than working out

- Americans now spend more money on dining out than groceries

- 50% of Americans will go shopping on Black Friday

People’s family life

Less nuclear families. Single parent homes, step families increase.

Family: comfortable, loyal, fun, caring, support, love

More and more married women work outside →  share household chores

People’s dating life

Accept both men and women who do the asking first.

Engaging many enjoyable activities

Going on a date does not obligate pp to go on another date with that person. Pp can turn their partner down at the first date

The common topics in conversation

Small talk: weather, hobbies of sport or food, works (not about salary)

Social problems:

Racial problems: still have discrimination in racism.

Drug in youth

Poverty: many super riches, but also many homeless people.

Crime : women feel unsafe, have their own gun for self- protection.

Significant holidays:

New Year's Day (January 1) ...

Birthday of Martin Luther King Jr. ( ...

African American History Month. ...

Washington's Birthday (third Monday in February) ...

National Women's History Month. ...

Memorial Day Holiday (last Monday in May) ...

Independence Day (July 4) ...

Labor Day (first Monday in September)

Hispanic Heritage Month (September 15 - October 15)

Columbus Day (second Monday in October)

National Native American Heritage Month

Veterans Day (November 11)

Thanksgiving Day (fourth Thursday in November)

World AIDS Day (December 1)

Human Rights Day (December 10)

Christmas Day (December 25)

# data[].attributes.body
1. Common foods:

Burgers.

Apple Pie.

French Fries.

Hot Dogs.

Chocolate Chip Cookies.

Pizza.

Fried Chicken.

Grilled Cheese

2. Popular brands of consumer goods: Apple, Amazon, Nike, Samsung, Walmart, IKEA, M&M, Hershey, Dawn, Lysol, Lego
3. People's shopping habit: online, supermarket
4. People's family life:
+ two-parent householdhabitss: decrease
+ divorce, remarriage and cohabitation: increase
=> families are smaller
5. People's dating life
- Generally, American dating culture is best described as casual and relaxed - however, some states can be more conservative.
- More Americans turn to online dating. Dating apps are a very common way of getting to know people.
- Parents tend to not be involved in their children's relationships (which may be common in other cultures)

6. Significant holidays
- New Year's Day (January 1)

- Birthday of Martin Luther King Jr. (third Monday in January)

- African American History Month

- Washington’s Birthday (third Monday in February)

- National Women’s History Month

- Memorial Day Holiday (last Monday in May)

- Independence Day (July 4)

- Labor Day (first Monday in September)

- Hispanic Heritage Month (September 15 - October 15)

-Columbus Day (second Monday in October)

- National Native American Heritage Month

- Veterans Day (November 11)

- Thanksgiving Day (fourth Thursday in November)

- World AIDS Day (December 1)

- Human Rights Day (December 10)

- Christmas Day (December 25)
7. Common topics in conversation: Likes, dislikes, personal news, interests, current events, sports, family member...
8. Social problems: terrorism, nuclear war, border control, racism...

# data[].attributes.body
1. The UK
•Their common food? Tea, fish & chips

•Favorite brands of consumer goods? Burberry, Nestle, Rolls Royce, Kit-kat, Range Rover, Chivas, Durex

•People’s shopping habits:

+ Loyal

+ Value-free, reliable delivery and product returns

+ Pre - Research product online before purchasing
•Significant holidays: New Year’s Day, Good Friday, Valentine, Easter,..
•People’s family life?

+ 40% of children are born by unmarried parents – cohabiting couple

+ Ppl get married at middle age & have children at the age of late 30+

+ Average 2,4 pp/family

•People’s dating life: Many ppl get together but not married

•Their common topics in conversation:

+ Small talk: weather, people, friends&family, food,..
•Significant holidays: New Year’s Day, Good Friday, Valentine, Easter,..
•Social problem

Drug abuse, violent crime, teenage delinquency, family breakdown, welfare dependency, poor urban environments, educational failure, poverty, the loss of traditional values, teenage pregnancy,…
2. The US

•Their common food: Fast food (chips, fried, Hamburger, hot dog, coke)

•Favorite brands of consumer goods: Mc Donald’s, Starbucks, Burger King, Apple, Microsoft, Facebook, Coca cola, YouTube, Domino, Levi’s, Tide, Johnson & Johnson,…

•People’s shopping habit?

+ Credit card

+ Consumerism

+ Holiday shoppers
•People’s family life:

+ Independent

+ Democratic

+ Traditional form of family in decline
+ Easier to divorce

•People’s dating life: Open-minded sex life

•The common topics in conversation: small talk, where you make conversation with strangers or acquaintances about non-controversial topics, such as the weather, sports, or popular television shows.
•Significant holidays:

New Year eve, birthday of Martin Luther King Jr, Independent Day, Thanksgiving, Labor Day,…
•Social problem: academic cheating, church-state separation, hacking, evolution education, gangs, hate speech, suicide, urban sprawl, and unions,…