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"Try Your Beauty, Taste your Favorite"

Try & Taste is a small business dedicated to delivering unique experiences through our diverse range of products. We specialize in crafting crispy fried chicken Siew Mai, refreshing drinks made with Sprite, Ribena, and orange juice, and custom-designed accessories such as bracelets and phone charms. Delivery service is also provided for our customers to get their products. Our mission is simple: to bring a little extra happiness into customer's day and our vision is to create lasting memories for joy and creativity through our food and accessories. We are committed to combining quality and creativity, paying attention to every detail, and serving customers who value both high quality and individuality. As a small, partnership business, we’re dedicated to connecting with our community and sharing what we love.

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Name: Lily Ling Hui Ping (104761)

Role: Team Leader
Background: Student of Bachelor of Business Administration (Marketing) with Honours (Year 1)
Responsibilities: Allocate work reasonably, and confirm order with customers

Name: Jocelyn Chuo Wan Qi (104560)

Role: Financial Manager
Background: Student of Bachelor of Business Administration (Marketing) with Honours (Year 1)
Responsibilities: managing and handling financial activities

Name: Lee Van Yes (104730)

Role: Product Supplier, Advertising
Background: Student of Bachelor of Business Administration (Marketing) with Honours (Year 1)
Responsibilities: supplier for Siew Mai, creating posters and delivery service

Name: Kuan Yen Yen (104690)

Role: Customer Service
Background: Student of Bachelor of Business Administration (Marketing) with Honours (Year 1)
Responsibilities: Sales and making bracelets and phone charms

Name: Sabrina Ho Suk Hui (106197)

Role: Purchasing Manager
Background: Student of Bachelor of Business Administration (Marketing) with Honours (Year 1)
Responsibilities: purchasing materials of accessories, making bracelet and phone charms

Name: Debby Chieng Wen Shi (103844)

Role: Storekeeper
Background: Student of Bachelor of Business Administration (Marketing) with Honours (Year 1)
Responsibilities: keeping materials of accessories, and making bracelets and phone charms

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Try & Taste is a partnership business dedicated to providing Siew Mai, sweet drinks and DIY accessories. Our signature chicken-flavored Siew Mai is prepared using a fried technique, giving it a crispy, flavorful twist that sets it apart from traditional dim sum. We also offer refreshing drinks made by combining Sprite with concentrated Ribena and orange juice. For accessories, customers can choose their favorite beads and decorations to design personalized bracelets or phone charms. Additionally, a selection of pre-made accessories is available for those looking for something ready-to-go. We also provide delivery service for them to get the products. We located at booth D26 when the Karnival #UNIMASPRENEUR 2024 Lagi was organized, but before that, our business is online. Customers can get their order by using google form to do the pre-order. Our operating hours is start from 8.30a.m. to 5p.m. Customers can use Whatsapp and Instagram to contact with us.

Whatsapp: https://chat.whatsapp.com/IaIkR4mjFRrJMcVayvgsDR

Instagram: https://www.instagram.com/trytaste_2024?igsh=aXk0NjB2cWNkdTE0

Google Form: https://forms.gle/Zj8Cmk3Mskw6guoc6

Try & Taste aims to solve the customer problems. We found that there are some individuals are seeking tasty, quick-to-prepare food options and also searching for sweetly and cold drinks to dispel the heat. To solve these problems, we provide fried chicken Siew Mai and sweet drinks for our customers. Besides, for accessories, we provides phone charms for our customers to avoid from drops. They can also save money for expensive repairs. They can also buy bracelets as a gift and or just to add their personal styles.

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Key partners can be defined as any entity that business needs to rely on to achieve its value propositions. Key partners of Try & Taste are the supplier and the distributors. The supplier of Try & Taste is Pau Sarawak which supply Siew Mai for Try & Taste enterprising purpose. Other than the supplier, distributors are also the key partner of Try & Taste. Try & Taste obtain the material of drinks and accessories through distributors such as Eco Shop, Lazada and other grocery stores.

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Key Activities

Key activities are the activities that allow a business to operate at an advantage by adding value to markets through the organizing their operations. Key activities operated by Try & Taste is enterprise. The products that enterprise by Try & Taste are food and drinks other than accessories.

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Key resources relate to the assets and inputs that a business needs to function effectively and deliver value. The resources can be divided into physical resources, human resources, financial resources and other resources. For Try & Taste, the physical resources include ice box, plastic cutlery, boxes and bags, the human resources are all of the owners. As for the financial resources are the owner's personal savings.

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Value propositions in business model canvas is the unique offer that a company provides to customers. Try & Taste provide unique food that stand out from the other firms, which is Siew Mai. Other than that, Try & Taste enterprise their products in a combination of accessories with food and drinks. Try & Taste also offer a comprehensive after-sale service.

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Customer relationship can be defined as how a company establishes and maintain its relationships with its customers. Try & Taste maintain its relationships through online support which is pre-order, delivery service and after-sale service.

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Channels are the methods that company uses to communicate with and reach customers to deliver its value propositions. Try & Taste blast its products' advertisement and accept pre-order through WhatsApp and Instagram.

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Customer segments are the group of customers that company aims to reach and serve with its products. The customer segments that Try & Taste aims to reach covers adults and children. Customers are attracted by the smelling and the looking of the food, drinks and accessories.

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Cost structure is the key component that outlines the costs a company incurs to operate. Try & Taste's costs cover reasonable expenses, distribution, marketing and the other facilitations.

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Revenue stream is the cash that a company generates from each customer segment. Try & Taste generate its revenue stream through continuous selling of its products and social media services, other than its food and drinks sale.

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I am grateful to work with this team. We built strong teamwork, and tasks were divided fairly. Everyone did their jobs well. I also get closer with my coursemate by doing this project. My role is handling stocks and accessories part and get involved in handling social media for our group business. I enjoyed using my creativity to make posters and promote our products. We also participated in the UNIMASpreneur Carnival held by UNIMAS from 13th to 14th December . Through this carnival, we successfully achieved our goal and exceeded our profit by more than RM100. Our best-selling product was siewmai, and we also sold drinks and accessories like phone charms and bracelets. I also learned about business operations, including managing stock and handling finances. This experience has been valuable for my growth.

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My partners and I officially started our business in November. Through discussion, the six of us were divided into two groups. The first group was responsible for selling food, namely chicken siu mai and homemade beverages, while the second group was in charge of selling accessories, specifically phone chains and bracelets. Our goal was to make a profit of at least RM 100 after covering the costs.

After a series of preparations, we carried out our promotion on social media platforms like Instagram and in WhatsApp groups. I think participating in the Carnival held by UNIMAS from December 13th to 14th was the wisest decision. Through this carnival, we successfully achieved our goal.

After nearly two months of hard work, our profit after deducting the costs was RM 369.94. Finally, we decided to end our business on the evening of December 14th. From this entrepreneurial experience, I learned a lot, such as how to effectively promote our products and the methods of selling products. I'm very glad to have the opportunity to start a business with my partners. During this period, I learned a great deal from them. Thank them very much.

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As a financial manager in this business, my role is to handle all the financial tasks, like budgeting, setting prices, calculating sales, and more. Along the way, I faced some challenges. For example, the cost of beverage materials unexpectedly increased from RM12.99 to RM13.99. This raised the cost of making the drinks, even though it was the cheapest option available. To deal with this, I had to think of ways to boost sales to cover the extra costs. Another challenge was keeping proper sales records. Without them, it was hard to calculate sales and profits accurately. To solve this, I learned to use Microsoft Excel, which helped me organize and calculate everything clearly. From these experiences, I’ve learned a lot. I became better at managing finances, using tools to work smarter, and staying patient even when things got tough. Being a financial manager has taught me valuable lessons about problem-solving and staying adaptable. It’s not just about numbers—it’s about finding solutions, improving myself, and helping the business grow. These experiences have made me more confident and prepared to handle future challenges.

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In this assignment, I was chosen to be the team leader. Through this experience, I learned the importance of listening to others’ ideas and accepting and using their suggestions, even when they were different from my own.

When we faced problems, my teammates and I worked together to discuss and find solutions. This assignment made me realise that group work is a team effort, and I truly saw the power of teamwork. Many challenges that seemed hard to solve were made easier through our joint efforts.

I also made some new friends during this assignment. Everyone was willing to share ideas and work together actively. I am very grateful for this experience, as it taught me how to manage a team.

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Role: Financial manager

Handle all the financial tasks, like budgeting, setting prices, calculating

sales.

Making financial report

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Role: Product supplier , advertising

supplier for Siew Mai

creating posters

delivery service

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Here’s the English translation:

To be honest, at the beginning, I thought this assignment would be the most challenging one of the semester. It required us to dedicate time, energy, and money to starting a business and serving customers. Fortunately, all the problems were resolved in the end, paving the way for our future success. First, I am very grateful to have had an excellent group of teammates who were hardworking, considerate, and rational when solving problems. What impressed me the most was a discussion we had during which, despite some disagreements, we managed to reach a decision to sell both food and accessories through collective wisdom and vision. The final results proved how right this decision was, as we met the demand for beautiful accessories and satisfied customers looking for snacks. The diversity of our product offerings was undoubtedly a significant advantage in our business.

In addition, this assignment allowed all of us, who were initially strangers, to transform into business partners and, eventually, close friends who can talk about anything. Gaining friendships is one of the most rewarding aspects of this assignment.

The support from our lecturer, friends, and family was also indispensable. Among them, our lecturer, Dr. Siti Aisyah binti Ya'kob, consistently provided constructive feedback and closely monitored our progress, which gave us peace of mind. Moreover, my friends and family willingly sacrificed their time and money to support our business. This assignment has made me cherish the people around me even more, as they selflessly offered their support despite no tangible benefits for themselves. Their kindness is something I will never forget.

Overall, this assignment has been an invaluable experience during my university journey. Through it, I learned many things, such as how to communicate with and maintain relationships with customers, how to collaborate with business partners, and how to design product posters and write compelling copywriting. I also experienced the hardships of entrepreneurship, which has deepened my respect for active entrepreneurs in society.

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Siew Mai, also named 'Siu Mai' or 'Sio Bee' is a Chinese traditional food. In another terms, it is a Chinese dumpling by having meat filling inside and wrapped in an extra thin wonton and steamed or fried. Try & Taste sold this product with the price RM 5/stick. Our customers can order every week by fill in our google form and we will provide a free delivery service for them. 

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This products we got supply from Gocanyes Bakery by paying RM 14 for every pack of the frozen Siew Mai, and every pack has five stick of Siew Mai while one stick of Siew Mai is going to have four Siew Mai. Every week, we will have constant order from our regular customers through online pre-order, then, we will arrange a time to deliver the Siew Mai for those customers. According to the sales record, this product is our signature without a doubt since it obtain the highest sales and profit throughout our business.

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Throughout the cooperation of nearly 3 months, I feel it is enjoyable to work with my teammates. I really appreciate their hard work to achieve our goal. Although at first we only wish to complete the goal of RM100 to pass our assignment, but I am proud that we finish this task with a flying colors, because our profit is several times more than our goal. I have learned a lot in the past few months.

During the preparation, we discover that the cost is more than our expectation. We started worried about maybe our profit cannot cover our cost. Other than that, we have a concern in setting our price because we hope to maximize our profit and fulfill customers' satisfactions at the same time. Although we already blast our advertisement at social media every single day, but the pre-order that we receive were still a little during this stage. This situation boost our anxiety more that we start thinking what if we cannot achieve our goal.

When we start carry out the enterprising process, I am glad that the situation didn't occur as my worst expectation. Our products have a enthusiastic response and we've gather a lot of positive feedback from our customers.

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Since water is the basic necessity in our life, beverages with different flavor is a daily consume and a trend for us especially youngsters. Try & Taste sold this product with the price RM 2.50(Purple Dream and Orange Melody) and RM 3.00(Double Delight). Our customers can order every week by fill in our google form and receive their order at our physical stall at Kolej Cempaka. For those who didn't pre-order, they can also bought our products at physical stall.                                                                      

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Considering Malaysia's hot weather and the limited, often expensive cooling beverages available at UNIMAS, we decided to sell refreshing and flavorful cold drinks that excite the taste buds with price that lower than our competitors. As shown in the image, the drinks include Purple Dream (Ribena Sprite), Double Delight (Ribena Sprite Orange), and Orange Melody (Orange Sprite). These beverages were chosen due to their low production cost and simple recipes. By combining pre-order sales with a physical booth, we were able to cater to our target customers seeking for thirst-quenching drinks. This product successfully obtain the second high sales and profit throughout our business.

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Nowadays, bead bracelet and bead phone strap is not a luxury good anymore. By wearing or decorating using these accessories, peoples create unique symbol or pattern for themselves. Try & Taste sold this product with the price RM 7(Bead Phone Strap) and RM 6(Bead Bracelet). Our customers can order every week after midterm break by fill in our google form and we will provide a free delivery service for them. 

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We ordered the materials for this product through Shopee and Taobao. This cause us to wait until after midterm break, only then we start to sell our accessory products. But, the cost for this product was the lowest, this helps to reduce our burden in financial problems. Most of our customers who bought this product is female, at the same time, we only got one male customer throughout the business. Besides, if customers visit our physical booth, they can create their own bracelet or phone strap based on their own creativity through our DIY service. This product successfully helps us to reach out those potential customers who love to improve their beauty. Most of them review, our accessory let them feel more comfortable, confidence and happy.

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https://www.instagram.com/trytaste_2024/

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AIDCA Model Explanation

1. Attention

The heart emojis (❤) and enthusiastic greeting ("Helloo!!! Our Lovely Costumer!!!!!") instantly grab the viewer's attention.

The use of bold and direct questions ("Are you Craving Something Delicious?") further hooks the audience.

2. Interest

The phrase “✨It’s time for you to step into Try & Taste's World!!!!✨” sparks curiosity and makes readers want to explore what you're offering.

The link to the WhatsApp group adds an interactive element, inviting engagement.

3. Desire

Highlighting the menu items with emotive language like "Chicken Siew Mai 😍" and drink names such as "Purple Dream" and "Orange Melody" creates a craving.

Benefits like “Best crispy texture,” “Taste the sweetness of love,” and “Stay cool in the hot weather” build emotional and practical appeal.

4. Conviction

Specific operational details (delivery times, operation hours, and collection location) reassure potential customers about the reliability of the service.

Mentioning the pre-order option builds trust by showing preparedness and organization.

5. Action

Clear calls-to-action:

Join the WhatsApp group ("Please join our WhatsApp group for details").

Fill out the Google Form for pre-orders ("If you interest, please fill in the Google form").

Providing clickable links makes it easy for customers to take immediate action.

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AIDCA Model Explanation

1. Attention

The heart emojis (❤) and enthusiastic greeting ("Helloo!!! Our Lovely Costumer!!!!!") instantly grab the viewer's attention.

The use of bold and direct questions ("Are you Craving Something Delicious?") further hooks the audience.

2. Interest

The phrase “✨It’s time for you to step into Try & Taste's World!!!!✨” sparks curiosity and makes readers want to explore what you're offering.

The link to the WhatsApp group adds an interactive element, inviting engagement.

3. Desire

Highlighting the menu items with emotive language like "Chicken Siew Mai 😍" and drink names such as "Purple Dream" and "Orange Melody" creates a craving.

Benefits like “Best crispy texture,” “Taste the sweetness of love,” and “Stay cool in the hot weather” build emotional and practical appeal.

4. Conviction

Specific operational details (delivery times, operation hours, and collection location) reassure potential customers about the reliability of the service.

Mentioning the pre-order option builds trust by showing preparedness and organization.

5. Action

Clear calls-to-action:

Join the WhatsApp group ("Please join our WhatsApp group for details").

Fill out the Google Form for pre-orders ("If you interest, please fill in the Google form").

Providing clickable links makes it easy for customers to take immediate action.

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🌟 New Arrival! Trendy Phone Chains & Bracelets 🌟

Add charm and style with our unique phone charms—practical and gorgeous! Pair it with a chic bracelet that’s designed to show off your vibe.

✨ Want something unique? DIY your own at the Try & Taste booth! Get creative and make it truly yours!😘

❗Please join our Whatsapp group for more details❗🤩
https://chat.whatsapp.com/IaIkR4mjFRrJMcVayvgsDR

If you interest, please fill in the google form😎
https://docs.google.com/forms/d/1MhvYIt_dJqItMoQ05DVJpXufanDXp4olIcWZtPLvVg8/edit 

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Selected IG Campaign post for accessories 

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Selected IG Campaign post for accessories 

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AIDCA Model Explanation

1. Attention

The opening line “🌟 New Arrival! Trendy Phone Chains & Bracelets 🌟” grabs immediate attention with emojis and excitement about something new.

It appeals to a sense of curiosity and desire for trendy items.

2. Interest

The description, “Add charm and style with our unique phone charms—practical and gorgeous!” creates interest by emphasizing both functionality and beauty.

Offering the opportunity to DIY a custom charm adds a unique and engaging element.

3. Desire

The phrase “Get creative and make it truly yours!” appeals to the audience's need for personalization and individuality.

Highlighting “trendy” and “chic” aligns with modern fashion-conscious buyers.

4. Conviction

Providing a WhatsApp link and the opportunity to DIY at the booth establishes credibility and convenience.

The presence of a Google Form for pre-orders shows the professionalism and readiness of your service.

5. Action

Clear calls-to-action:

Join the WhatsApp group (“Please join our WhatsApp group for more details”).

Fill out the Google Form for orders (“If you interest, please fill in the Google form”).

Both actions are straightforward and accessible.

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Purpose of the Teaser Video

1. Create Excitement and Intrigue

Showcasing the pouring process (Sprite into Ribena + orange syrup) builds curiosity about the unique blend of flavors.

The teaser keeps it simple yet visually engaging to spark interest without revealing too much.

2. Showcase the Product’s Visual Appeal

The bright mix of Ribena and orange syrup, combined with fizzy Sprite, creates an inviting, refreshing vibe.

It emphasizes the drink’s aesthetic and sensory appeal.

3. Drive Engagement

The teaser subtly invites viewers to imagine themselves enjoying the drink, motivating them to act quickly.

Techniques Used in the Teaser Video

1. Dynamic Pouring Shots

Capturing the Sprite as it mixes with Ribena and orange syrup focuses on the transformation, making it visually satisfying.

The fizz and color contrast are the stars of the show.

2. Bright and Vibrant Colors

The deep purple from Ribena, the orange hue of the syrup, and the sparkling Sprite give off a refreshing, cheerful vibe.

Vibrant colors ensure it grabs attention in seconds.

3. Natural Speed Footage

Instead of slow motion, keeping it at natural speed gives the scene an authentic, casual, and relatable feel.

It reflects how the drink would be served in real life.

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https://chat.whatsapp.com/IaIkR4mjFRrJMcVayvgsDR

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Purchase from Lazada app

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Purchase of storage box for storing beads and decorations

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Purchase of storage box for storing beads and decorations

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Purchase from EcoShop

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Role: Purchasing Manager

purchasing materials for accessories

making bracelet and phone charms

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Role: Storekeeper

keeping materials of accessories and making bracelets and phone charms

handling group business social media

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Roles: Customer Service

Handling sales

Making bracelet and phone charms

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Purchase of ice cubes

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Purchase of sprite and syrup

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Some purchasing transfers from customers 

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Some purchasing transfers from customers 

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Roles：Group Leader, Customer Service

Confirm the meeting time and summarize the meeting results

Delivery food to customer

Confirm order with customer