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The Business Model Canvas (BMC) is a strategic management tool that outlines the key components of a business, provider a clear and structured overview of how the business operates, creates value, and generates revenue. Through the BMC, we can focus on our value proposition, which is offering trendy, customizable, and affordable keychains and phone charms that enable customers to express their personal style. The BMC also helps us identify and target key customer segments, including student seeking stylish accessories, businesses looking for promotional items, and individuals searching for unique gifts.

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Being part of this business make me realized that there is a lot of things that I need to learn and through this opportunity I am able to experience and learnt a new things. For this project I was given a trust as a team leader and it was very challenging for me because I need to keep on update a new task to do for this business and managing our products at the same time. However, i managed to do this project smoothly thanks to my team members because they also help me a lot without letting me do all work alone. This project left a deep impression to me as this is my first time as a group leader since entering the university. I hope this experience can teach me a good lesson and experience and be useful propose in the future.

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Charmify is all about turning everyday items like keychains (known as Adoramon) and phone charms into unique, stylish expression of your personality from cute and playful designs to chic and elegant touches.

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Company Name: Charmify

Location/Address: Universiti Malaysia Sarawak (UNIMAS), Jalan Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak, Malaysia

Type of Business: Charmify is a privately-owned business by students specialising in keychains and phone charms.

Operating Hours: 24/7 online

Social Media Links:

Facebook: https://www.facebook.com/profile.php?id=61567914467219&mibextid=ZbWKwL

Instagram: https://www.instagram.com/charmify.accesories?igsh=MXIyaHgzOTNkcW1wOA%3D%3D&utm_source=qr

Whatsapp (To order) : https://wa.wizard.id/ed2eb9

Charmify is a small business established in 2024, located at UNIMAS. Our business offers a delightful range of keychain known as adoramon and phone charms. Our products designed to add a touch of personality and charm to your everyday accessories. Each item is crafted with meticulous attention to detail, featuring inticrate designs and vibrant colours. With a passion for unique high quality items, we aim to bring joy and personalization to your everyday accessories.

We are available to receive order 24/7 through Whatsapp and Instagram. Customers can expect prompt responses and efficient order processing. Delivery of the product is usually completed within 1-3 days.

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Charmify. 2 likes. MPU 3222 business subject purpose only

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Price

A01: RM10

A02: RM8

A03: RM10

A04: RM10

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Price

A05: RM8

A06: RM7

A07: RM8

A08: RM10

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Price:

All items RM8

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Price:

All Items RM8

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Working on the small business for Charmify, which sells phone charms and keychains, (Adoramon) provided valuable insights into the complexities of running a small business. I learned the importance of developing a unique business concept, conducting thorough market research and understanding the target audience. I also realized the significance of strong branding, effective marketing strategies, and providing excellent customer service. This experience deepened my understanding of the challenges small businesses face and the careful planning required to ensure their success. As a promoter for Charmify, I learned the importance of effectively showcasing the brand to attract customers. I focused on using social media platforms to engage the target audience and highlight the uniqueness of the products. This experience taught me how essential creativity and consistent communication are in driving sales for a small business.

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Customer's Problem that we address/solve with Business Offerings

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Customer's Problem that we address/solve with Business Offerings

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Gift Solutions: Finding the perfect gift can be challenging. Charmify offers a variety of adorable and affordable options that make great gifts for friends, family, and loved ones. Our products are ideal for birthdays, holidays, and special occasions.

Personal Expression: Our adoramon keychains and phone charms provide a fun and creative way for individuals to express their personality and style. Whether it’s a cute animal plushie or a colourful charm, our products help customers showcase their unique tastes.

Durability and Quality: Our products are made from high-quality materials, ensuring they are durable and long-lasting. This addresses the common problem of keychains and charms breaking or wearing out quickly, providing customers with reliable and enduring accessories.

Convenience and Accessibility: Charmify offers an easy and convenient shopping experience through our social media platforms and simply order them with Whatsapp link. Customers can browse our collections and place orders. This accessibility makes it easy for anyone to find and purchase our charming products.

Charmify is dedicated to provide high-quality charming accessories that not only enhance personal style but also bring joy and comfort to our customers.

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Working on this group project was a great experience as I get to learn how to conduct a proper business. As the treasurer of the group, I have gained a lot of valuable experiences and business skills from this project like how to manage the finances and how to do proper budgeting. It was a rewarding experience to see the positive feedback from our customers.

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Based on the financial records, our group has successfully achieved RM111 of total profit. The net profit of our group is RM27 and 32.14% of return on investment (ROI). The sales for phone charms are 9 sales and the sales for keychains (Adoramon) are 9 sales as well. We managed to sell 18 items. Both products contributed a lot to our business finances and operation.

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The graph shows the income and expenses of our business. Based on the graph, Adoramon is more profitable than phone charm as it contributed a lot to our business sales. The total sales for Adoramon is RM85 and RM72 for phone charm. Both products are sold in the same quantity but Adoramon’s sales are higher because the prices are different for each type of Adoramon.

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Being part of the media team for Charmify, a student-owned business specializing in keychains and phone charms, has been a rewarding and creative journey. One of the highlight of my role was designing aesthetic posters, which taught me the importance of visual storytelling in marketing. Creating posters was not just about making something visually appealing, it was about capturing the essence of Charmify. I had to think about how to present our keychains and phone charms in a way that highlighted their uniqueness and emotional value. This meant carefully choosing colour schemes, fonts, and layout that aligned with the brand's playful yet elegant identity. A big part of this process involved researching design trends and understanding what our audience finds attractive. I learned to experiment with minimalist designs, vibrant imagery, and creative text placement to ensure that every poster stood out. Balancing creativity with clarify was challenging, but it was satisfying to see how well-designed posters could draw attention and generate engagement. Through this role, I discovered how much impact aesthetic design can have on a business's visibility and customer appeal. It has inspired me to continue exploring the world of design and marketing, knowing that creativity and attention to detail can truly bring a brand to life.

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Nur Farah Ain binti Abdullah Suhardy (105590)

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Nur Farah Ain binti Abdullah Suhardy (105590)

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Participating in this group project made me realise the importance of having great teamwork among each other. Having a leader who considers everyone's opinion, I would say is an essential thing in building up a team. Also, each member who is goal oriented is very fun to work with. I get to learn how important it is to promote our product flawlessly. It was a great experience to contribute to this group.

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Working on this group project i’ve got to learn how to sell product and how to promote it. I also got learn how make use of Facebook market page and it was quite fun to manage that account. I also gained some experience in hard selling the product to our customer and experience it myself. I also got to learn to work as a team contribute to the team a promoter through facebook and whatsapp

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Key Partner

E-commerce: Charmify do collaboration with shoppe app to buy keychains and phone charms through online seller. We also use shoppe as main platform to order our products because of the good qualities and has a lot of choices.

Key Activities

Social media marketing: Charmify utilizing platform like Instagram, Facebook and Whatsapp to showcasing products and receiving orders through posts, reels and stories.

E-commerce set up: Charmify maintain an online store through platform like Shoppe as a main supplier.

Pricing strategy: Charmify set prices how much customers are willing to pay, considering the benefits such as customization, premium materials and trendy design. We used a design that perfectly made for keychain and phone charm so that it cost the price that we want to sell.

Value Propositions

Self-expression: Our customers can choose design that echo with their personality, interests or styles.

Low-cost gift: We are selling a inexpensive products, making them accessible for various demographics.

Customer Relationship

Trend Awareness : Charmify tried to stay updated on popular themes for example minimalist designs, elegant and chic styles and seasonal trends to match our customer interest.

Channel

Social media: We use Instagram and Facebook as our promoting account meanwhile Whatsapp as a communication tool with customer and receiving order.

Customer Segment

Individual that love cute things: We try to attract teens and young adults that loves trendy, aesthetic, or chic-elegant theme designs.

UNIMAS student: Our mainly focus is UNIMAS student because they live close to our business and most of them are teenagers who like trendy things.

Cost Structure

Cost of shipping: Most of our product are bought from online shop and there is a cost of shipping around RM10 for both of our products.

Cost of material: We also manage to pay for our product material and our starting price is RM12 each members in order to start our business.

Cost of packaging: Charmify also provide a packaging for our keychain and phone charm to make it look better and each packaging cost around RM5 for 20 pack and RM2.50 for 10 bags. We tried to minimize the prices by buying a cheap but good quality of packaging and bags.

Revenue Stream

Direct selling (online retail): We sell our product through hard sell and soft sell skill through our social media in order to increase our sells.

Online payment or COD: We used two payment method to make it easy for our customers to pay our product.

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Link: https://www.instagram.com/charmify.accesories?igsh=ZWI1YzE2eHk4cmJq

About page:

The copywriting post we provided combines hard-sell and soft-self techniques, effectively applying the AIDCA model (Attention, Interest, Desire, Conviction, Action) to engage potential customers and drive sales. It begins by grabbing attention with our motto which is "Spark joy with Every Accessory". This draws the attention of reader in and sets the tone for the post. It then builds interests by listing a variety of adoramons and phone charms which appeal to different tastes and preferences.

Teaser posts aim to spark intrigue and build excitement around something new. By asking, "carry cuteness wherever you go," the post captures attention and entices the audience to learn more. The image would give only a hint of the upcoming product, keeping things mysterious and encouraging followers to stay tuned for the big reveal.

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Purple and Blue Illustrative Process Infographic Poster

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Link :

https://www.facebook.com/share/1DjAaE1t8n/?mibextid=wwXIfr

About page :

Our Facebook page are using AIDCA methodology that stand for Attention, Interest, Desire, Conviction, Action. It engaged the potential customer to make more sales by using both hard-sell and soft-sell techniques. The tagline we use is " Spark joy with Every Accessory " to attract more customer without looking at their age. We spark interest by showing a lot option for charming phone charms and cutest keychain for every taste and inclination. The approach willenable us to involve our audience meaningfully.

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Zayed al- Nazereen Bin Kamarolzaman (106771)

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Zayed al- Nazereen Bin Kamarolzaman (106771)

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It was a very challenging and rewarding learning process for teamwork and business skills. Working in this team taught me about communication and the delegation of work among the members to devise an appropriate strategy for our target customer, such as using the AIDCA model to capture the attention of the UNIMAS students and people outside of UNIMAS. I got hands-on experience in marketing products, solving problems, and understanding the preferences of the customers, which would be helpful for me in further entrepreneurial activities.

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As a leader, she divided roles for each member and made sure they did their part effectively. She is also very stern in leading but also very kind in terms of giving her members time to finish their part. She considers others' opinions when we are discussing which inspires teamwork and builds confidence as she encourages team members to take initiative and communicate. A leader who is an effective communicator ensures that everyone is on the same page, reducing misunderstandings. She did her part in the report which is the business model canvas.

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As a promoter, she creates an Instagram account to broaden our business. She also always ensures consistent updates and interactions on our Instagram business account. She learnt that showcasing the brand to attract customers is very essential for a small business as she promotes and focuses on using social media platforms to engage and attract customers. She also did her part in the report by doing background of business and product/service catalogue.

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As a treasurer, she handles all of our business finance including managing money, keeping financial records, analyzing data, handling payments and transactions.

She is also managing cash flow and budget to keep our items in stock and leading the business to stay financially stable. She also did her part in the report which is financial records.

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Nur Farah Ain binti Abdullah Surhardy (105590)

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Nur Farah Ain binti Abdullah Surhardy (105590)

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As a promoter, she manages Instagram account for promotion and advertisement by posting content like posters and videos of phone charms and keychains.

She helps promote posters and videos in our social media platform and also contributes to our discussions. She learnt how to use Instagram as a social platform to promote products and attract customers. She also did her part in the report which is task distribution and appendix.

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As a promoter, he handles and creates Facebook account as our other social media in promoting our keychain and phone charms. He also learnt how to use the market page in Facebook as a way to promote our items successfully. He also did his part in the report which is the main page and group information.

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As a media, she creatively creates a video that could attract customers to buy our items which are the phone charms and keychains. She works well in teamwork as she and Zayed have the same roles. They contribute productively. She learnt how to deal with minimalist designs, vibrant imagery and creative placement to attract customers' eyes. She also did her part in the report doing online marketing activities.

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Zayed al-Nazereen bin Kamarolzaman (106771)

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Zayed al-Nazereen bin Kamarolzaman (106771)

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As a media, he prepares appealing posters that could draw attention from customers. He works well with Shirley as they did the same part together which requires teamwork in combined efforts. He learnt how to create an attractive poster as he enjoys using online tools to make an appealing poster that could draw customers attention. He did his part in the report by doing online marketing activities.

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Charmify’s Sales and Expenses (Go-eCommerce)

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Charmify’s Sales and Expenses (Go-eCommerce)

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Charmify’s Sales and Expenses (Go-eCommerce)

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Charmify’s Sales and Expenses (Go-eCommerce)