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Quant data - tapping into Sendle's platform data to talk to customer trends + insights

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Quant data - tapping into Sendle's platform data to talk to customer trends + insights

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Podcasts!!! More podcast interviews, long form, allows everyone to delve into more depth/detail and creates space to go off the core topic

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Podcasts!!! More podcast interviews, long form, allows everyone to delve into more depth/detail and creates space to go off the core topic

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Happy to look into paid if we think that it will drive leads.  This feels like it needs to have messaging centred around evergreen 'truths' if it is going to be acceptable by Editorial.  But also needs to be very traceable, and drive business (not 1-off) leads.

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Happy to look into paid if we think that it will drive leads.  This feels like it needs to have messaging centred around evergreen 'truths' if it is going to be acceptable by Editorial.  But also needs to be very traceable, and drive business (not 1-off) leads.

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We have a number of customer stories from H2 which we could repurpose for 2025. Plus more planned for next year 

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We have a number of customer stories from H2 which we could repurpose for 2025. Plus more planned for next year 

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UCG from customers including new channels where they might have a presence (i.e. TikTok or Instagram).

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UCG from customers including new channels where they might have a presence (i.e. TikTok or Instagram).

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Metrics: Positive sentiment, reaching new media, creating sales opportunities (e.g. new leads)

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Metrics: Positive sentiment, reaching new media, creating sales opportunities (e.g. new leads)

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Data around Peak and Black Friday.  Who grew, who didn't

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Data around Peak and Black Friday.  Who grew, who didn't

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James: Lean more into founder success, 'How I did it' stories. Laura: Lean into leadership in e-commerce, shipping & logistics space

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James: Lean more into founder success, 'How I did it' stories. Laura: Lean into leadership in e-commerce, shipping & logistics space

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Impact of natural disasters on the shipping industry (e.g. the current heatwave across the country) — using Sendle platform data 

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Impact of natural disasters on the shipping industry (e.g. the current heatwave across the country) — using Sendle platform data 

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If we could find a way to track what works to drive leads that would be great.  Can we find a few things and just do them better and better each time repeatedly?

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If we could find a way to track what works to drive leads that would be great.  Can we find a few things and just do them better and better each time repeatedly?

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Investing time in high tier awards (developing new submissions etc), then repurposing award submissions/content for lower tier so that we're consistently showing up across channels

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Investing time in high tier awards (developing new submissions etc), then repurposing award submissions/content for lower tier so that we're consistently showing up across channels

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Privatisation of Australia Post (lessons from USPS + what we're seeing with Canada Post) 

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Privatisation of Australia Post (lessons from USPS + what we're seeing with Canada Post) 

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Canada Post Story somehow?  How an Australia company saved Christmas for Canadian Small Business.

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Canada Post Story somehow?  How an Australia company saved Christmas for Canadian Small Business.

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Building LinkedIn profiles/being more active on LinkedIn — also good from a customer and brand prospecting perspective

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Building LinkedIn profiles/being more active on LinkedIn — also good from a customer and brand prospecting perspective

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Who is doing this well at the moment (in an adjacent space)?

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Who is doing this well at the moment (in an adjacent space)?

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The best/most natural customer storytelling leverages the channels that are most natural/authentic to them IMO so identifying which customers we want to profile and then building mini strategies around them and their channels/audiences will help us win

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The best/most natural customer storytelling leverages the channels that are most natural/authentic to them IMO so identifying which customers we want to profile and then building mini strategies around them and their channels/audiences will help us win

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Events: Build on success of SXSW, look beyond traditional retail events, more niche community events and national stage events e.g. Tech Council of Australia 

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Events: Build on success of SXSW, look beyond traditional retail events, more niche community events and national stage events e.g. Tech Council of Australia 

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Quality stories, quality relationships (journalists deeply understand the brand and our core positioning)

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Quality stories, quality relationships (journalists deeply understand the brand and our core positioning)

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Prioritising 1:1 interviews (especially for tier ones). Potential of follow up interviews and other opportunities

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Prioritising 1:1 interviews (especially for tier ones). Potential of follow up interviews and other opportunities

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More evidence of a '2 horse race' between Australia Post and Sendle for Small Business

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More evidence of a '2 horse race' between Australia Post and Sendle for Small Business