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makes it bias towards media we pay attention to

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Social Media Algorithms Decide What News We See

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Social Media Algorithms Decide What News We See

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Social media presents multiple perspectives from which we receive the news.

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It can persuade you to think a certain thing you didn't believe before.

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Easy to spread misinformation

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By feeding you biased information further solidifying an opinion you have on a topic

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The algorithm gives us news based on what we have clicked, liked, or shared, so we often are given more news that we agree with/will like or have similarity to what we've already seen.

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The algorithm gives us news based on what we have clicked, liked, or shared, so we often are given more news that we agree with/will like or have similarity to what we've already seen.

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Specify the kind of news.

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Specify "We", Is it the general public or a more specific group?

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Specify "We", Is it the general public or a more specific group?

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can make news biased

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Does social media have a more narrow range of topics that your average news sight?

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Social media platforms expose people to a lot of different news outlets. However, they tend to expose them to a narrower range of news topics than they might encounter on a traditional news website . https://www.ofcom.org.uk/media-use-and-attitudes/media-plurality/social-media-online-news/#:~:text=Social%20media%20platforms%20expose%20people,on%20a%20traditional%20news%20website.

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This research examines how online intermediaries, especially social media, can influence today's news landscape.

Online intermediaries - like search engines, social media sites or apps, and news aggregators - exert a significant influence on how we read news online. Along with emerging technology like generative AI, these services are disrupting how we create, verify, distribute and access news.

Building on our existing evidence base, Ofcom carried out three new studies to explore online intermediaries' influence over how online news is curated and presented, and the impact this has on people and news publishers. We focus on social media in particular.

Our report summarises the findings of these studies and insights from new academic literature.
Online news: research update Newyddion ar-lein: diweddariad ymchwil

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Understanding the impact of social media on online news

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This research examines how online intermediaries, especially social media, can influence today's news landscape.

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It's enabled more voices to be heard, more stories to be told, and more exposure to significant events to be shared.

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"Social media plays a crucial role in America's news consumption."

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"Is social media a friend or foe?"

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Through covering certain issues or events over others, this makes those issues more important or less important in people's point of view

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By making it more specific

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Which social media outlets have the highest percentage of users seeking and receiving news on their platform?

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Which social media outlets have the highest percentage of users seeking and receiving news on their platform?

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Depending on the platform, there is a higher or lower percentage of users consuming news

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Depending on the platform, there is a higher or lower percentage of users consuming news